Client work, methods and reported results

B2B SaaS & Technology Marketing Case Studies

See the problem, the work and what changed.

A result means more when you can see the starting point. Explore how Stratigia has approached content, search visibility and website improvement for software and technology businesses.

Use the client context and work involved to find examples relevant to your own marketing challenge.

Find work relevant to your challenge

Selected client work

yieldWerx — search visibility for semiconductor software

Client context: Semiconductor yield-management software.

Challenge: Build relevant search visibility for a technical product and its specialist audience.

Work: Content and page optimization, keyword planning and technical SEO improvements.

Reported result: Search clicks increased from 2,630 to 4,690 in the published comparison of two six-month periods—approximately 78.3%. The case does not identify the exact calendar dates for those periods.

Read the yieldWerx case study

AccuRanker — improving an existing learning library

Client context: Keyword rank-tracking software.

Challenge: Get more value from a learning-resource section that needed a content refresh.

Work: Updated and optimized more than 20 existing posts.

Reported result: The case describes growth from about 67 monthly visitors and 300 ranking keywords to more than 330 monthly visitors and 1,100 ranking keywords by its 2022 reference point. These are historical figures for the resource section, not current whole-site performance.

Read the AccuRanker case study

ShareVault — making existing commercial pages more useful

Client context: Enterprise virtual data-room software.

Challenge: Improve visits to and engagement with product, solution and industry pages.

Work: Audited the existing pages and applied content and on-page improvements.

Case focus: Improving the value of an existing website library. The published account reports gains across these page groups without relying on a new-content program.

Read the ShareVault case study

UpViral — a coordinated content program

Client context: Referral-marketing SaaS.

Challenge: Build useful material across audience education and product evaluation.

Work: Editorial planning, educational and comparison content, downloadable resources and customer stories, with reuse in email and sales.

Case focus: How a nine-month engagement connected several content formats around one product and its audience.

Read the UpViral content case study

Connectio — content for the people most likely to use the product

Client context: A suite of tools for Facebook advertisers.

Challenge: Develop an audience-relevant content channel alongside affiliate activity.

Work: A focused plan built around eight articles for that audience.

Case focus: The connection between topic selection, product relevance and long-term usefulness. The original account discusses historical traffic, links and social activity.

Read the Connectio case study

Windsor.ai — a practical topic with a product connection

Client context: Marketing attribution software.

Challenge: Reach marketers through useful educational content.

Work: A practical Google Ads resource aligned with that audience’s needs.

Case focus: Why the topic made sense for the audience and product, with historical performance discussed in the full account.

Read the Windsor.ai case study

Results above are reported in Stratigia’s published case studies. They describe past engagements and are not forecasts for a new project. Measurement periods and methods differ; read the full account for context.

Look for the situation closest to yours

When comparing examples, consider the product, starting point and work involved. A content refresh, a specialist SEO program and a broader acquisition plan have different inputs and measures.

We can discuss which parts of an approach may apply to your business, what evidence is available and what would need to be different.

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