Client:
BlazeSQL
Engagement:
Go-To-Market Strategy, Positioning, Launch Execution
Duration:
Initial Launch + Ongoing Optimization
Industry:
SaaS – Productivity & Task Management
Objective
Week Plan was entering a competitive market filled with generalist task management apps. The goal was to launch with a differentiated position focused on purpose-driven planning (based on Stephen Covey’s 7 Habits) and to engineer a go-to-market strategy that would drive product adoption, brand visibility, and early revenue traction.
Stratigia was engaged to handle the end-to-end GTM plan—from messaging to launch materials to multi-channel execution.
Our GTM Approach
✅ Positioning & Differentiation
- Positioned Week Plan as the only planner built around weekly goals, quadrant prioritization, and role-based task planning
- Highlighted philosophical alignment with high-performance individuals and leaders
✅ Launch Messaging & Copy
- Wrote core brand narrative, homepage copy, feature benefit lists, and landing page variants
- Developed marketing angles for time-blockers, students, freelancers, and productivity coaches
✅ Email Launch Campaigns
- Built pre-launch teaser campaign and segmented launch sequence (intro users vs returning traffic)
- Created onboarding series, new feature rollouts, upgrade incentives, and webinar invites
Achieved 50%+ open rates and 20%+ CTRs during launch week
✅ Landing Pages & Offer Stacks
- Designed custom landing pages based on audience type (e.g., freelancers vs managers)
- Introduced trial incentives, bonuses, and scarcity-limited lifetime offers during launch
Pages converted between 25–38% based on segment and CTA alignment
✅ Launch Media & Videos
- Created demo videos, walkthroughs, and 1-min explainer reels used across social and email
- Ran live webinars and productivity Q&A sessions during launch week to drive urgency
✅ Social Announcements & Influencer Seeding
- Rolled out launch content across Facebook, LinkedIn, Twitter, Reddit, and Quora
- Reached out to productivity YouTubers, bloggers, and SaaS reviewers with press kits and demo access
Results
| Metric | Outcome |
| Users Acquired in Launch Phase | 10,000+ in first 60 days |
| Landing Page Conversion Rates | 25%–38% across campaigns |
| Email Campaign Engagement | 50% open rate, 20% CTR (avg.) |
| Webinar & Video Engagement | 1,200+ webinar attendees, 3.4x video CTR |
| Referrals & Word-of-Mouth Growth | 2.1 referrals per early user |
Strategic Impact
Week Plan’s GTM execution established strong early traction by blending product philosophy with tactical campaign delivery. The differentiated positioning attracted power users, and the GTM rollout—spanning email, content, paid ads, and influencer support—created a multi-channel launch that stood out in a saturated space.
“We didn’t just launch a product—we launched a productivity movement with a clear mission and voice.”
