Demand-generation strategy, execution and ongoing management
Reach better-fit buyers. Give them a clear path to evaluation.
Stratigia plans, executes and manages demand generation for SaaS and technology companies, from audience and messaging to content, search, paid campaigns, conversion and follow-up.
Build the program around the priority that matters most: more relevant inquiries, better conversion or clearer progression into qualified opportunities and product adoption.
For this referral-marketing SaaS, Stratigia built cold, mid-funnel and retargeting campaigns on Facebook, tested creative and built campaign landing pages that carried the ad message through to the trial.
Landing-page conversion rate rose from 8% to 18% over three months.
For this AI business-intelligence product, the work combined SMB use-case content, homepage and pricing-page copy tests, segmented email flows triggered by user behavior and review-directory listings, all aimed at the same audience and upgrade path.
Organic traffic grew 3x in the first three months.
For this virtual data room provider, Stratigia audited and improved existing product, solution and industry pages, without adding new content, so the commercial pages buyers explore did more to answer their questions.
These published case studies describe past engagements. Each figure is the result reported in that case for the period it states. Scope and results vary by product, audience and program.
We work with B2B SaaS and technology founders, marketing leaders and growth teams that need both clear priorities and delivery support.
Your situation: The right buyers rarely engage with your content or campaigns.
First decision: Which audience, buying problem and message deserve focus?
Useful starting output: A priority segment and message plan, with evidence gaps identified.
Your situation: Traffic and form fills grow, but many inquiries are a poor fit.
First decision: What needs to change in targeting, intent, offer or qualification?
Useful starting output: A plan to improve the relevance of incoming demand.
Your situation: Leads arrive, but progress after the inquiry is unclear.
First decision: Who owns the next step, and what counts as progress?
Useful starting output: Shared qualification, handoff and measurement rules.
The evidence determines the first move. That may be a campaign, a better product explanation, a stronger offer or a clearer follow-up process.
The plan connects who you want to reach, why the product matters to them and what should happen when they show interest. Work is selected around that buying situation and the resources available.
We review available customer evidence, product use cases and sales feedback. For complex products, the user, technical evaluator and budget owner may need different answers.
An ideal customer profile, priority segments, buying triggers and message directions. The plan identifies fit criteria, audiences to exclude and questions that still need evidence.
We map problem, use-case and comparison questions to useful content and product pages. Each asset should help the intended buyer understand the issue, assess fit or take an appropriate next step, so inbound traffic is relevant rather than simply larger.
A prioritized inbound content and search plan, with agreed page or content briefs. Each priority connects the reader’s question, product relevance, supporting evidence and next action.
Campaigns across Google Ads, LinkedIn Ads and Meta follow the audience, offer, budget and buying cycle. We plan targeting, creative and destination pages together, then define what each test needs to tell us before launch.
A campaign and test plan with the agreed audiences, messages, creative and landing-page work. Reviews cover the relevance of the response and what to change next.
We review the product explanation, proof, offer, form and next step. Agreed page improvements, nurture emails and follow-up content address the questions that can stall a demo request, trial or sales conversation.
Selected conversion improvements, follow-up assets and a handoff plan. Your scope identifies who approves, implements and follows up.
The proposal defines the selected channels, assets, volume, budget and responsibilities.
Together, we define what makes an inquiry useful: the right company or buyer, a relevant use case, evidence of interest and an appropriate next step.
For example, repeated inquiries from the wrong company type should prompt a review of targeting, message and offer before increasing spend. Repeated questions from suitable buyers may point to missing content or unclear product information.
Sales feedback becomes an input to the next campaign, page or content decision.
Each priority is connected to its audience, work, owner, required input and review measure, so you always know what is being delivered and why.
We establish the starting point and agree the first priority, the work it needs and who owns each part. An illustrative plan record:
Plan element: Problem
Example: A demo campaign attracts interest from companies outside the intended customer profile.
Plan element: Work
Example: Review targeting and the offer; revise the ad, landing-page explanation and qualification prompts where needed.
Plan element: Ownership
Example: Assign the campaign and page work, product review, implementation and sales-feedback responsibilities.
Plan element: Review
Example: Examine valid inquiries, fit and rejection reasons and progression to accepted opportunities.
This is an example of the planning structure. Your priorities follow your product, audience and evidence.
We produce the selected research, content, campaigns, conversion improvements and follow-up material. Your team provides product input, approvals and access; your existing partners keep their agreed responsibilities.
We review the response, lead quality and sales feedback, then decide what to change, scale or stop. The next action might be a page revision, a different audience test or a shift in campaign investment, with the reason and owner stated.
Choose a focused engagement when the gap is clear: a demand diagnosis, a campaign or a conversion improvement. Choose a coordinated program when you need research, content, campaigns and improvements managed together. Either way, the outputs, ownership and handoff are agreed before work starts.
We connect relevant reach and valid buyer actions to the next stages in your sales-led, product-led or combined model.
Buying model: Sales-led
Measures to agree: Valid inquiries, accepted leads, qualified opportunities, stage movement and opportunity value.
Decision the review should support: Where targeting, qualification, follow-up or evaluation needs attention.
Buying model: Product-led
Measures to agree: Valid signups or trials, a defined activation event and paid conversion.
Decision the review should support: Where the path from initial interest to useful product adoption needs attention.
Buying model: Combined
Measures to agree: Shared account and stage definitions and the relevant measures from both paths.
Decision the review should support: How the two routes contribute without counting the same opportunity twice.
The measures use your agreed definitions and available analytics and CRM data. We distinguish completed work, audience response and business outcomes, and report sourced and influenced opportunities separately.
New-customer MRR is one part of SaaS recurring-revenue growth. Expansion and reactivation can add revenue; contraction and churn can reduce it.
Acquisition therefore connects with sales conversion, activation and retention. Agreed nurture or re-engagement work can support that connection. Product, sales and customer-success responsibilities stay clear, and revenue attribution reflects what the evidence supports. Marketing alone cannot guarantee net MRR growth.
B2B SaaS and software companies are our core focus. We also work with other B2B technology businesses, including enterprise software, FinTech, cybersecurity, AgriTech, MarTech and HealthTech companies. That includes founder-led teams, lean marketing teams and growth teams that need both priorities and delivery.
No. Content, search or conversion work may be the right starting point. Paid activity is considered against the audience, budget and buying cycle, with the chosen channels specified in the proposal.
Yes. We agree the decisions and deliverables Stratigia owns, what other contributors handle and how approvals and handoffs work. The program can address a specific gap within your existing setup.
We identify usable evidence and missing measurement first. The initial scope can define stages, events and reporting requirements, and any implementation or integration work is specified. Pipeline and revenue attribution stay limited to what the data supports.
A walkthrough of your product and target customers, your commercial goals and access to Search Console, analytics, advertising accounts and the CRM reports relevant to the agreed work. During delivery, we need a product contact, someone who can approve and publish changes and regular sales feedback on lead quality.
Delivery timing follows the scope and required inputs. Performance also depends on demand, budget, distribution and the buying cycle. We set review points around those conditions, because a campaign launch, a qualified inquiry and a closed customer are different milestones.
Tell us about the product, the buyers you want and the point where progress slows. We’ll discuss the priority worth addressing first and how Stratigia could plan, execute and manage the work with your team.
