Lead generation for SaaS and B2B technology
Turn relevant interest into demo requests, trial signups and sales conversations.
Stratigia helps SaaS and B2B technology companies reach potential customers and give them a clear reason to act. We plan and deliver SEO, Google Ads, paid social, content, landing-page improvements and follow-up based on your product, buyers and acquisition goals.
Whether the challenge is reaching more of the right people or converting visitors you already attract, we start with the problem worth fixing.
For a sales-led SaaS, that might be a demo request from a company with the right needs and budget. For a self-serve product, it might be a trial signup that reaches its first useful action. Enterprise software may need fewer inquiries and more relevant conversations with decision-makers.
We agree on what a useful lead looks like before selecting channels. A visit, a form submission and a qualified sales opportunity are different outcomes.
Some buyers are already looking for a solution. Others need to understand a problem before they consider software. We help you reach both groups and make it easier for interested people to take the next step. You do not need every channel at once.
People search for software categories, use cases, integrations and alternatives before contacting a vendor. We map those questions to useful product, solution and comparison pages; improve existing content and SEO; and assess how your product is represented in AI-assisted search. Each page should help a suitable buyer evaluate your SaaS and take a relevant next step.
Google Search Ads can reach buyers who are already looking for a type of software or a specific solution. We plan search terms, exclusions, ad messages and landing pages around your product's fit. We then review which searches lead to useful inquiries or trials, alongside the cost of acquiring them.
Your buyers may fit the right company profile but have no immediate search intent. Where appropriate, we develop LinkedIn or other paid-social tests around defined roles, problems and offers. The goal may be a relevant demo inquiry, a trial or an earlier-stage response worth following up, depending on what the audience is ready to do.
A SaaS buyer might need to understand an integration, compare options or see how a workflow fits their team. We create or improve use-case pages, guides, comparisons and other content grounded in actual product information. The content should answer the question and connect the reader to an appropriate next action, not simply add more articles.
Some buyers compare products through directories and third-party recommendations. We assess suitable categories and placement opportunities, prepare accurate product descriptions and link interested readers to a useful destination. Publishers and platforms control their own inclusion decisions; no listing or lead volume is guaranteed.
Product experts can explain the problems buyers face more credibly than generic promotional posts. We turn approved founder insights, product knowledge and real examples into relevant LinkedIn and company content. This can support awareness and sales conversations over time, although it should not be treated as a guaranteed source of immediate leads.
If suitable visitors arrive but few book a demo or start a trial, buying more traffic may not solve the problem. We review the message, use-case explanation, proof, forms and calls to action together. We then prioritize page improvements and the tracking needed to see whether more visitors take the intended action.
Some prospects need another answer before booking a call. New trial users may need help getting started. We plan lead-nurture, demo follow-up and trial-onboarding messages around the person's stage and intended action, with implementation and sending responsibilities agreed with your team.
Not enough relevant visitors? Start by reviewing your audience, search opportunities, paid targeting and the places buyers research products like yours.
Visitors arrive but rarely enquire? Check the offer, product explanation, customer evidence, CTA and form before increasing spend.
Plenty of leads, but too many poor fits? Revisit who the campaigns attract, what the messages promise and how leads are qualified.
Trial users or inquiries stop progressing? Review follow-up, product education and handoff with the sales or product team responsible for the next step.
We recommend the starting work that fits the problem, whether that means one commercial page, a paid campaign or several connected activities.
UpViral needed Facebook campaigns that reached suitable users for its referral software. Stratigia tested audiences and creative, built campaign-specific landing pages and improved the offer path.
Its published case study reports landing-page conversion rising from 8% to 18% over three months.
BlazeSQL wanted to reach small-business buyers facing particular analytics problems. Stratigia worked on customer targeting, website messaging, commercial content and search visibility.
Its published case study reports a 2.4× lift in ICP-aligned conversion from targeted landing pages during a three-month engagement.
For virtual data-room provider ShareVault, Stratigia improved existing product, solution and industry pages rather than adding a new content program. The published case reports stronger page traffic and engagement. It does not establish an equivalent increase in leads or demos.
Results relate to those clients' projects and measures, not a forecast for your business.
We review how your SaaS works, who should buy it, what prompts evaluation and what your current channels are producing. We use available analytics and sales feedback, without assuming the existing tracking tells the full story.
We identify the first priority and agree on the pages, campaigns, content or follow-up work involved. A focused project may be enough. A coordinated program makes sense when several activities need to support the same buyer action. Your team and Stratigia agree on deliverables, access, owners and approvals before work starts.
We produce the agreed marketing assets and review relevant visitor and lead actions. For sales-led SaaS, this may include demo requests, sales-accepted leads and qualified opportunities. For self-serve SaaS, it may include suitable signups, activation and trial-to-paid conversion where reliable data exists.
We distinguish marketing results from downstream sales and product outcomes. Lead volume alone does not tell you whether acquisition is working.
Yes. The first step depends on how your product sells. We can focus on the pages, campaigns and follow-up that support demo requests for sales-led SaaS or relevant signups and activation for self-serve products.
No. SEO, commercial content, software listings, conversion improvements and follow-up can all contribute. We recommend paid campaigns when the audience, offer and budget support a useful test.
Yes. You might need a commercial-page improvement, a Google Ads campaign or a focused content project. We agree on the scope before adding other work.
We agree fit and intent criteria with your team, such as company type, relevant use case and buying signal. When CRM and product data support it, we separate inquiries, accepted leads, qualified opportunities and activated trials.
It depends on the starting point, channel and sales cycle. Paid tests may produce early response data; SEO and content generally need longer. We agree delivery milestones and review points without guaranteeing a number of leads or customers.
Yes. We define which research, content, campaigns, conversion tasks and reports Stratigia owns, and which product inputs, approvals and follow-up actions remain with your team.
Tell us what your software does, who it serves and where your lead generation falls short. We will discuss the first opportunity worth addressing and whether a focused project or connected program fits your team.
Stratigia helps founders and marketing teams at SaaS and B2B technology companies explain complex products, reach the right buyers and create more sales conversations.
