SaaS Marketing Agency focused on growing your MRR – Stratigia
Marketing solutions for B2B SaaS and technology
Help the right buyers recognize your company and understand when your product belongs in the conversation.
Stratigia turns a defined audience and a clear product message into coordinated content, search, social and outreach activity. We plan the program, produce the agreed assets and manage execution, with evidence and review points that keep the work focused.
Built for SaaS and technology teams with a clear market to serve, when:
Define the association you want to build: a particular problem, product category, use case or informed point of view. Then give the intended audience consistent opportunities to understand that association and the evidence behind it.
We identify the roles, companies and buying situations that matter to your product. Those priorities guide the topics, outlets and channels, giving the program a clear audience and a practical way to assess whether the response is relevant.
We explain the problem, its practical consequences and the role your product can play. For an unfamiliar category, the content helps buyers name the problem and discuss it with colleagues. For an established category, it clarifies the use case and the supported differences that matter.
We connect the message to product facts, expert reasoning, approved customer examples and relevant external mentions. Each claim needs suitable support. Your website, social content and outreach should give buyers a consistent explanation they can check and share.
The first decision is the visibility gap: who needs to encounter the brand, what they currently understand and what the program should help them understand next. That decision sets the starting scope.
We review your product, positioning, customer questions and existing visibility, using available content and sales input. The resulting brief gives writers, channel owners and reviewers the same foundation for their work.
The planning brief records:
a reporting-software vendor wants finance and operations leaders to understand its forecasting workflow. Message: explain why forecasts change and how to review the causes. Evidence: an approved workflow demonstration and expert input. Assets: a practical guide, a founder post on a common forecasting mistake and a visual workflow explanation. Distribution: relevant search topics, selected company and founder accounts and an expert commentary angle for suitable outlets. Review: audience relevance, resource use and the questions buyers ask. This is an illustrative scope, not a client campaign.
If the audience or product position needs further work, we resolve those decisions before setting the production calendar. Existing positioning, research and brand guidance can supply the foundation when they already answer the brief.
A useful asset needs a distribution plan. We select channels around the audience and message, then give each one a defined role, source material, owner and review point. The starting scope reflects your evidence, production capacity and budget.
We develop articles, explainers, customer stories and other agreed assets from product knowledge and expert input. Each brief specifies the reader’s question, the message, the supporting evidence and the next resource. Content can introduce a problem, explain an approach or show a verified example.
We map relevant problem, category and use-case searches to useful pages and content. The work identifies missing explanations, existing assets to improve and links that help readers understand how your product fits. Search gives the program a route to people already researching those questions.
We adapt source ideas for company accounts and expert profiles, with a distinct angle for each. A company post may explain a workflow; a founder post may discuss the decision behind it. The agreed calendar connects those ideas with publishing, review and response ownership.
We research relevant outlets and develop story angles or expert contributions supported by your evidence. Outreach connects the topic with the outlet’s audience and editorial interests. Publishers decide what they cover, so editorial coverage is never guaranteed.
Paid distribution across LinkedIn Ads, Meta or Google Ads can support selected assets where the audience, creative and budget justify it. Media spend and campaign management are agreed explicitly.
We define the audience, awareness gap and message, then review available website, search, content, social and sales evidence. The starting brief records the baseline, assumptions and any research still needed, so progress has a clear reference point.
We turn the brief into themes, priority assets and channel activity. Each item has a purpose, source input, reviewer, distribution route and owner. The scope sets quantities, creative requirements and reporting definitions before production starts.
We produce the agreed assets, resolve review feedback and manage the selected publishing or outreach tasks. Your product and leadership reviewers confirm facts and perspectives. The working calendar tracks status, approvals and dependencies across the program.
We review delivery, audience relevance and available response data. Each review leads to actions: repeat an effective explanation, revise a message, change distribution, answer a recurring question or resolve a proof gap. Those decisions shape the next calendar.
Your delivery package, agreed before production:
The proposal specifies which deliverables are included, in what quantities and on which channels, along with review rounds, production responsibilities, outreach scope, reporting and timing.
For yieldWerx’s semiconductor yield management software, Stratigia optimized the existing pages, researched the terms its buyers use, built a content plan around them and fixed technical SEO issues so the product appeared for the searches that matter to its market.
Search impressions grew from 108,000 to 202,000, comparing two consecutive six-month periods.
For UpViral’s referral-marketing platform, Stratigia runs a program with brand awareness as one of its objectives: weekly content and lead magnets, search pages, Facebook video and carousel creative, segmented email and a monthly webinar series with partners.
Website traffic grew 150% in six months.
These published case studies describe past and ongoing engagements. Each figure is the result reported in that case for the period it states. Scope and results vary by product, audience and program.
We agree the objective, baseline and definitions before reporting. Each review then separates three questions: who encountered the message, what response followed and what buyers now understand about the brand.
We review distribution activity, relevant search impressions, content reach, external mentions and available audience information, judging the fit of the audience and topic alongside exposure, within each channel’s definitions and data limits.
We review substantive replies, resource visits, content engagement, repeat visits where measurable and branded search trends, looking for useful questions and evidence of interest from the intended audience. Other campaigns and changes that may also affect those signals are taken into account.
Buyer interviews or a separately scoped awareness study can examine recognition, recall and message understanding directly. Your sales team can also share the language and sources prospects mention. We keep that evidence distinct from exposure and website traffic.
Where reliable data is available, we review inquiries and opportunities alongside the awareness indicators, keeping observed attribution separate from possible influence. A rise in traffic or direct visits alone does not establish a change in brand awareness or revenue.
Priority is qualified inquiries? See our approach to demand generation
Yes. We can start with one audience, message or business priority and a defined set of assets and distribution tasks. A continuing program supports ongoing production and coordination. Either way, the proposal sets the deliverables, owners and review points.
Not necessarily. We first assess whether the audience, message and product story are clear enough to support the work. An awareness program can use an established identity. A change to naming, visual identity or broader positioning is a separate decision with its own scope.
No. The channel mix follows the audience, message and resources. Some programs start with content and search; others need founder social content or outreach to specific outlets early. Paid distribution is added only where it serves a defined audience and asset.
Yes. We can lead the agreed program or contribute selected planning, production and coordination work. We define who owns the message, product review, creative, publishing, outreach and reporting, then manage dependencies with your team and other partners.
Your target audience and commercial goals, existing positioning or brand guidance, access to Search Console, analytics and the social accounts in scope, and time with the experts whose knowledge the content will draw on. During delivery, we need reviewers for product facts and leadership perspectives.
We set review points around production, distribution and the evidence available. Early reviews establish whether the work is reaching relevant people and prompting useful response. Recognition and recall change over longer periods and need suitable research to measure.
Bring your website, priority audience and the problem you want your company to be known for solving. We’ll discuss the message, available proof and the practical scope for the content, distribution and management your team needs.
