Overview of ZarMoney (Accounting SaaS)
ZarMoney offers a comprehensive accounting software suite in the cloud, tailored to meet the needs of small, medium, and large-scale enterprises. It enables effortless money management for businesses of all types, including e-commerce ventures and expanding entities with multiple brick-and-mortar establishments.
The Problem
The overall organic growth of ZarMoney had been stagnant for some, or it was not up to the speed they expected it to be;
From around 357 organic visits / month, they could increase it to only around 1000 visits / month after 2 years.
With ranking around for just 100 intent keywords.
And just around 172 conversions throughout the year
The Solution – Bottom Funnel Optimization + Development
ZarMoney being in a super competitive niche, needed a major overhaul across;
- Adding more intent driven landing pages (features, solutions, industries)
- Optimization on all existing landing pages
- Adding more intent driven bottom funnel blog posts
A – Landing Pages Optimization
Bottom Funnel Optimization was performed on all existing landing pages to ensure they attract high quality / intent driven traffic. This optimization included ;
- Improving Page Titles & Descriptions
- Adding / improving content
- Adding / improving internal links
B – Adding New Intent Driven Landing Pages
ZarMoney was lacking in the depth and type of intent driven landing pages that are targeted to attract / capture demand from existing organic traffic. The type of pages that were created includes ;
- Features Pages (explaining more on a specific feature)
- Solution / Use Cases Pages (explaining more on a different way to use the product)
- Industry Pages (pages designed for a specific industry)
- Alternative Pages (comparing ZarMoney with industry names such as QuickBooks alternative
C – Creating BoFu Blog Posts
To add on to the Landing Pages, we created several BoFu Blog Posts targeted at attracting prospects down in buyer journey.
D – Building Links in Product Listicles
To add on to the landing pages optimization and creating new landing pages and BoFu blog posts, we also gained several high-quality links on websites like Hubspot.
The Results
A – Almost 200% increase in organic traffic
In a year, ZarMoney saw an increase of almost 200% in organic traffic.
B – 1st page ranking on a lot of intent-driven keywords and BoFu increased from just around 100 to over 2000 keywords
With just around 100 intent-driven keywords in the year earlier, we helped ZarMoney rank more than 2000 intent-driven / Bofu keywords.
C – Blog Posts driving a lot of intent-driven traffic
D – Landing Pages & Blog Posts converting into conversions
The best part is that landing pages and blog posts attracted high-quality, intent-driven audiences and generated conversions.
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