255% increase in traffic and 33% in conversions for Vocus.io

Case Study-Vocus.io.

Overview of Vocus.io (Sales Email SaaS)

Vocus.io is an Email Sales Software that integrates with Gmail to provide mail merge, email tracking, merge tags, and other email sales-based capabilities. 

The Problem

Although Vocus.io started off in 2016, it could not crack the organic traffic growth until Dec 2019. Their traffic was very normal and least progressing, plus they lacked content.

Here is a screenshot of their last 6 months’ performance before they started working with us. There is no progress, and it’s all the same trend month after month.

The Solution – Bottom Funnel Content Development + Optimization

Vocus.io wanted to increase its traffic and conversions from organic searches.

What we did was that we identified and executed on ;

  • Key topics that the potential prospects would be interested in learning about
  • Created content around those topics
  • Worked on the on-page SEO Improvements 

The Results – 255% increase in traffic and 33% in conversions

After 3 months of initial execution, here are the results:

A – Organic Traffic Increase

  • Traffic Increased by 255%
  • Conversion Increased by 33%

B – Overall Traffic & Conversions Comparison

And it also affected the overall traffic and conversion of the website directly.

  • 64% increase in traffic
  • 41% increase in conversions

Most of this came from blog posts (10), which attracted 4200+ new users in just 3 months. There were no blog posts on their website earlier.

Landing-Pages-analytics of vocus.io

With 2500+ traffic from 1 single blog post in 3 months.

C – Keyword Ranking

And lastly, there were major improvements in all the important keywords they wanted to target.

Below is an overview of some of the commercial keywords that saw an increase in rankings.

And now is currently dominating the search results for a lot of intent-driven, commercial queries

And are consistently improving their overall website traffic after when we put in our efforts


D – Backlinks

And we also helped them earn backlinks in prominent sites, including JotForm, Inc & HelpScout.

If you are a SaaS company seeking to capitalize on SEO Organic traffic for maximum returns, get in touch with us today!

    As the Founder of Stratigia, Abbas Sarfraz has helped hundreds of Software-as-a-Service (SaaS) companies acquire and retain customers. With hands-on experience in marketing and sales, business and product strategy, and operations for early stage SaaS companies, Abbas has perfected the art of successful SaaS Startups Launch and Growth.

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