Case-Study-ShareArchiver

1st Page Ranking & 60% Increase in conversions for ShareArchiver

Overview of ShareArchiver (Archiving SaaS) 

ShareArchiver is an enterprise file and data archiving solution big organizations use globally. ShareArchiver provides carrier-grade solutions for enterprise data and storage management, emphasizing seamless deployment, integration, and user-friendliness.

The Problem – Not getting enough value out of SEO

Like most enterprise SaaS companies, ShareArchiver has also been getting most of its customers through referrals, direct sales, and paid campaigns. They had little organic traction, mostly topical or branded searches.

The Solution – Bottom Funnel Optimization

ShareArchiver was not attracting a lot of traffic on commercial intent / driven traffic, and all the landing pages needed optimization, which included ;

A – Optimized all existing landing pages 

This included optimizing Page Titles and Descriptions

Optimizing-Page-Titles-and-Descriptions-of-ShareArchiver

Optimized the content to add all relevant keywords

Content-optimization-of-ShareArchiver

B – Added BoFu Listicle Blog Posts

To add to the reach and capture more of existing organic demand, we added several Product Listicles targeted at attracting more bottom-funnel / intent-driven traffic.

And performed multiple other on page optimizations including ;

  • Internal linking from blog posts to landing pages
  • Overall speed and Technical SEO Optimization

The Results – Page 1 ranking with a significant increase in conversions

Within a few weeks of optimizing the existing landing pages, we started seeing upward movement in reach and rankings.

A – Ranking + Traffic Growth on Money Pages

Here is the growth on the solution pages:

 

B – First Page Ranking + Traffic Growth on Homepage

The homepage was stuck on the 2nd page for quite some on the primary keyword “archiving software” but after the optimization it rocketed into the first page and within the Top 5 Results.

C – 60% Increase in Conversions 

We take a bottom up approach to SEO which is focused around answering one essential question first; will this make the conversions better? 

And this was the first and primary aim here as well.

ShareArchiver witnessed an increase of 60% and 32% improvement in conversion rate, thanks to the quality of traffic coming in.

60-Increase-in-Conversions-of-ShareArchiver

If you are a SaaS company, who is;

Contact us today to unlock the full potential of your SaaS from SEO.

 

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