Conversion-Focused SaaS
Copywriting Agency - Better
than a Freelance SaaS B2B
Copywriter

A freelance copywriter may create a few blog posts; Stratigia builds connected campaigns tied to SaaS growth. We deliver a joined-up copy system designed to accelerate trial sign-ups, lower CAC, and lift MRR. Our B2B SaaS copywriters work alongside strategists, SEO specialists, and editors, so every blog, email, or landing page guides real people further through your activation funnel.

SaaS Brands That Chose Stratigia Over Freelance Copywriters

SaaS Copywriting Services That Scale Faster Than Freelancers Can

Opting for Stratigia over a freelance SaaS B2B copywriter offers expert-level service that adapts to the scale and pace of your business. Need a hand with email copies, building your content hub, or writing social media posts that drive pipeline growth? Our team’s on it.

Feature Page

We create conversion-optimized landing pages that highlight benefits, real-world use cases, and differentiators. While a freelance copywriting team might summarize features, we design high-performing pages to increase demo requests, improve conversion rates, and deliver measurable digital advertising performance, all while aligning with your messaging and business goals.

Industry Page

Our team builds product-specific landing pages that clearly highlight value propositions, key differentiators, and real-world use cases. Each page is designed to improve demo conversion rates, shorten the sales cycle, and reduce bounce-to-trial drop-off rates, giving you a measurable lift across activation metrics.

Product Pages

We create product pages that connect user problems to your SaaS solutions and push visitors to start a trial. Freelancers may describe features. We show why those features matter to drive action.

Product Listicles

We write product listicles and comparison articles designed to capture users searching for solutions. Freelancers often miss how to structure these for SEO and conversion. We build them to win traffic and move users into your signup flow.

Tipsicles

We create bite-sized "tipsicles" and helpful social media content that educates, attracts, and moves users deeper into the funnel. While freelance copywriters might post here and there, we connect short content back to your trial signup goals.

How-To Guides

We develop detailed how-to guides that walk users through specific product actions, reducing support requests and shortening time-to-value (TTV). Improved onboarding through clear documentation raises activation rates and increases the likelihood of trial-to-paid conversions.

Use Cases

Our use case articles demonstrate your product's real-world impact through practical applications and results. Well-written use case content not only builds credibility but also accelerates the buyer journey from interest to signup, directly supporting conversion growth.

Comparison Pages

We create data-driven messaging and comparison pages customized to help your business audience confidently select your solution. Through correct content, structured CTAs, and quality of content checks, we guide trial-ready prospects to the next action.

Product-Led Email Sequences

Our emails connect to your design teams, internal teams, and sales team workflows. We build them using a messaging playbook rooted in customer-centric and results-oriented B2B copy, blending artificial intelligence tools with human creativity to hit trial KPIs.

Blog Post Optimization

Our team produces SEO-optimized blog posts mapped to BoFu intent, capturing users searching for product comparisons, solutions, and integrations. Freelance SaaS copywriters often focus only on keywords; Stratigia focuses on signups and sales enablement.

Social Media Copywriting

With our social media copywriting service, you can extend your reach, strengthen your online presence, and engage a broader target audience by using data-driven strategies, optimizing content for platform-specific algorithms, and consistently delivering high-quality, targeted messaging that resonates with your audience.

Partner with Our SaaS B2B Copywriting Experts for Impactful Content Creation

STEP 1: Understand the Product and Audience


We schedule meetings with product, sales, and support to find the pain points that block signups. While b2b freelance copywriters may rely on assumptions, we extract actionable insights and build messaging guides based on customer-centric messaging and positioning research. These become your foundational messaging playbook.
content

STEP 2: Plan the Content


Next, we create a 90-day content calendar aligned with your SaaS funnel goals, including trial sign-ups, demo requests, and ARR growth. Every piece of content is mapped to a funnel stage and tied to a clear KPI. Freelancers typically plan one piece at a time without linking assets to bigger revenue targets.

STEP 3: Writing the First Drafts


Freelancers often juggle SEO and writing alone, leading to slow output and weaker rankings. Once our calendar is locked, our SaaS copywriters draft content while SEO specialists optimize keywords, structure, and search intent. This team approach ensures faster publishing velocity and stronger alignment with BoFu search terms.
production promotion

STEP 4: Edit and Proofread


(image) STEP 4: Edit and Proofread After drafting, every asset goes through two separate layers of review, first by editors for tone, clarity, and brand alignment, then by the content team lead for CTA placement, link structure, and conversion optimization. Most freelancers self-edit without a second check, risking missed opportunities to push readers closer to signups.

STEP 5: Measure and Adjust


Finally, we publish the copy and track results using GA4, GSC, and HubSpot dashboards. We monitor trial sign-ups, demo click-through rates, and ARR growth, adjusting content monthly based on real SaaS performance. Unlike SaaS b2b freelance writers who often stop at delivery, Stratigia treats every piece as part of an evolving growth engine.

Outgrown a Freelance SaaS B2B Copywriter? Scale Signups and ARR with Stratigia’s Copy Team.

Why Choose Stratigia For Your SaaS B2B Copywriting?

Capability Stratigia (Agency) Freelance Copywriter Other Agencies
SaaS Buyer Journey Expertise (TOFU → MOFU → BOFU)
✅
❌
✅
Full-Funnel Copy Mapping
✅
❌
✅
Dedicated SaaS Content Pod (Writers + SEO + CRO)
✅
✅
✅
Trial/Demo Sign-Up Focused Copy
✅
❌
❌
Consistent Publishing Velocity
✅
❌
✅
Built-In CRO Checks
✅
❌
❌
HubSpot & GA4 Reporting for SaaS Metrics
✅
❌
✅
Clear Brand Voice & Messaging Control
✅
✅
✅
Transparent Pricing & Scale Flexibility
✅
✅
✅

Our SaaS B2B Copywriting Results

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Saber Zaheer CEO

Abbas works with a high level of enthusiasm, honesty, and professionalism. I have no hesitation in recommending Abbas for future work specifically related to Marketing, Social Media, and SEO.

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Bre Wallace CEO

Abbas did an exceptional job in developing a strategy for my pre-marketing strategy. He was a pleasure to work and was well prepared to handle any challenge. I will definitely use him for all my marketing needs and recommend him for anyone looking to make positive impact on their business.

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Matthew Hellier CEO

Abbas worked independently to achieve long term goals. He was able to plan and schedule his own activities and complete them to a high standard. I would use Abbas again in the future.

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Mark Cowtan CEO

Stratigia did everything they said they would do, and on time. Overall they provided perfectly satisfactory work on par with other SEO experts. We had to reduce the scope and end the project early due to lack of time on our end and inability to follow through on the tasks that fell on us. Abbas was a great help on this project, uncovering a lot of really useful market data and competitive insights. Will certainly hire again.

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Faisal Islam CEO

Stratigia is a pleasure to work with. They are very knowledgeable and deliver top quality work when it comes to SEO. In a very competitive niche, they have helped our company increase ranking/traffic on important keywords and increased our signups significantly. Highly recommended.

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Romain Brabant CEO

Abbas Sarfraz from Stratigia is a very honest, smart, and efficient marketer. I’m glad we had him on our side during the pre-launch phase of our SaaS MVP to get early prospective users to interview while staying frugal. Also, he was very understanding to delay our campaign when necessary. I will definitively work with him again.

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Rishabh Tayal CEO

Great communication and skills. Thoroughly researched and gave feedback on the product. Has knowledge about the platform. Shows interests and promise.

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Wilco de Kreij CEO

We continue to work with Abbas for Connectio & UpViral Marketing. Thank you for all your efforts

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QUESTIONS?

QUESTIONS?

QUESTIONS?

DIDN’T ANSWER YOUR QUESTION?

Stratigia combines the personal touch and flexibility of a freelancer with the various resources and consistent quality of a professional agency. This means you get specialized, dependable service customized to your SaaS business's needs.

Absolutely. Unlike individual freelancers, we have a team ready to scale up to any project size, ensuring timely delivery without sacrificing quality.

We build targeted SaaS messaging that improves trial conversions, shortens sales cycles, and increases retention outcomes freelancers often can't consistently deliver.

Our team works closely with you to understand your strategic objectives, ensuring every piece of content we produce supports your overall business goals and speaks directly to your target audience.

Our agency focuses on creating engaging content that resonates with your audience and drives action. With our expertise in SaaS, we produce content that not only attracts but also retains customers.

We specialize in website copywriting, product description copywriting, email marketing, social media posts, landing pages, blog articles, and case studies—all customized specifically for the SaaS industry to engage your business audience and drive conversions.

Just reach out to us. We'll chat about what you need, have a kickoff call with our writer, and then let them take it from there. It's that simple to kick things off.

Double Trial Signups, Accelerate ARR, and Strengthen Activation with SaaS-Focused Copywriting.

Book your intro call and get three BoFu copy quick wins tailored to your product, delivered within 48 hours.

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