Client:
BlazeSQL
Engagement:
Go-To-Market Strategy & Launch Execution
Duration:
3–6 Months (Initial GTM Phase)
Industry:
SaaS – AI-Driven Data Analytics for Small Businesses
Objective
BlazeSQL was ready to enter the market with its AI-powered SQL-free data platform, but lacked a clear messaging framework, ICP alignment, and scalable acquisition strategy. Stratigia was brought in to lead the Go-To-Market (GTM) effort—shaping product positioning, crafting launch campaigns, and creating an inbound engine to convert interest into revenue.
Our GTM Execution
✅ ICP Discovery & Positioning
- Conducted customer discovery and competitive audits to define key buyer personas: non-technical SMB owners, ops managers, and lean startup teams
- Positioned BlazeSQL as the only AI analytics tool that eliminates the need for SQL or analysts, built specifically for small businesses
✅ Website Messaging & Offer Structure
- Rewrote core website sections with emphasis on simplicity, automation, and decision-making speed
- Highlighted real-world use cases and built offer frameworks around free trial → guided demo → annual plans with onboarding support
✅ Landing Pages & Lead Funnels
- Developed ICP-specific landing pages targeting AI for SMB analytics, no-code dashboards, and Excel/BI replacements
- Included lead magnets like templates, email report samples, and case studies to accelerate signup
✅ Email & Content Launch Campaigns
- Executed email launch sequences with product walkthroughs, competitive positioning, and upgrade prompts
- Created blog content and product explainers that supported launch traffic and demo requests
✅ Software Directories & Brand Discovery
- Listed BlazeSQL on major directories including G2, Capterra, and Product Hunt with optimized profiles and structured CTAs
✅ Early Inbound & SEO-Led Growth Integration
- Integrated the GTM with ongoing SEO work to ensure launch-phase content was discoverable and conversion-ready
Results
| Metric | Outcome |
| Signups During GTM Phase | 1,500+ new users within first 60 days |
| Target ICP Conversion Rate | 2.4x higher CVR from updated landing pages |
| Email Launch Campaign Performance | 48% open rate, 15% CTR |
| Visibility from Directory Listings | Top 5 ranked result on 3+ software directories |
| Brand Recall Among SMB Users | 3x improvement via content + offer resonance |
Strategic Impact
Stratigia helped BlazeSQL go from market-ready to market-winning by designing a GTM strategy focused on simplicity, segment-fit messaging, and SEO-aligned visibility. The execution combined website clarity, lead gen infrastructure, and multi-touch outreach to position BlazeSQL as a must-have AI tool for modern SMBs.
“We didn’t just launch BlazeSQL—we launched a movement around AI for small business data.”
