Client:
Connectio
Engagement:
Full-Service Go-To-Market (GTM) Strategy
Duration:
12 Months
Industry:
SaaS – Facebook Advertising Automation
Objective
Establish Connectio as a leading provider of Facebook advertising tools by orchestrating a comprehensive GTM strategy encompassing the launch of multiple products—ConnectLeads, ConnectRetarget, ConnectAudience, ConnectExplore, and ConnectAutomate. The goal was to create a cohesive brand presence, drive user acquisition, and generate sustainable revenue growth.LinkedIn
Our Approach
✅ Pre-Launch Campaigns
- Developed teaser content and early access sign-up incentives to build anticipation.
- Collaborated with influencers and affiliates to seed demand and expand reach.
- Launched viral lead magnet campaigns, resulting in over 10,000 pre-launch sign-ups.
✅ Product-Specific Landing Pages
- Designed high-converting landing pages tailored to each product, addressing specific pain points of Facebook advertisers.
- Implemented A/B testing to optimize layouts and messaging, achieving conversion rates up to 40%.
✅ Email Marketing Automation
- Crafted onboarding, nurturing, and re-engagement sequences for each product launch.
- Achieved open rates exceeding 50% and click-through rates over 20% during launch periods.
✅ Paid Advertising Campaigns
- Executed targeted Facebook and Google Ads campaigns for each product, focusing on distinct audience segments.
- Managed a monthly ad spend ranging from $10K to $20K, maintaining a consistent ROAS of 4x–6x.
✅ Affiliate Program Development
- Recruited and onboarded over 1,000 affiliates through comprehensive training and promotional resources.
- Affiliates contributed to 35% of total sales within the first six months post-launch.
✅ Social Media Strategy
- Curated content calendars across Facebook, Twitter, and LinkedIn to engage the community and showcase product benefits.
- Hosted live Q&A sessions and webinars to educate users and gather feedback.
Results
| Metric | Outcome |
| Total Sign-Ups (First 6 Months) | 25,000+ new users |
| Revenue Generated | $2.5M+ across all products |
| Active Affiliates Onboarded | 1,000+ contributing to 35% of sales |
| Average Landing Page Conversion | Up to 40% |
| Email Campaign Open Rates | 50%+ |
| Paid Advertising ROAS | 4x–6x |
Strategic Impact
The comprehensive GTM strategy successfully positioned Connectio as a go-to solution for Facebook advertisers seeking automation and optimization tools. By launching multiple products under a unified brand strategy, Connectio achieved rapid market penetration, substantial revenue growth, and established a loyal customer base. The collaborative efforts across product development, marketing, and affiliate partnerships created a scalable model for future product launches.
“From concept to market leader—our GTM execution turned Connectio into a powerhouse in Facebook advertising automation.”
