Digital Marketing Case Study: Scaling Week Plan to 100,000+ Users with Organic & Performance Channels

Objective

Week Plan—a goal-setting and task management software inspired by Stephen Covey’s 7 Habits—wanted to grow its user base from early adopters into a global SaaS product. Stratigia was brought in to plan and execute a complete digital marketing strategy to drive traffic, signups, and MRR through organic, paid, and lifecycle channels.

Our Approach

✅ SEO & Content Marketing

• Conducted in-depth keyword research for topics like weekly planning, time blocking, and OKRs
• Published high-quality, long-form blog content and support articles
• Built strategic content clusters and pillar pages to drive consistent traffic and internal linking

Achieved multiple Page 1 rankings for high-intent keywords like “weekly planner app” and “task planner for entrepreneurs”

✅ Authority Link Building & Digital PR

• Secured editorial backlinks from top-tier publications: ArtofManliness, MakeUseOf, Forbes, and niche productivity blogs
• Submitted Week Plan to every relevant app/software directory (e.g., Product Hunt, Capterra, AlternativeTo, G2)

Increased domain authority and generated qualified referral traffic that converted

✅ Email Marketing & List Nurturing

• Grew and nurtured a 50,000+ subscriber list with automated onboarding, usage tips, habit-building sequences, and seasonal promos
• Sent weekly newsletters highlighting new features, productivity content, and testimonials

Converted free users into paying subscribers with tailored sequences and limited-time offers

✅ Paid Ads (Retargeting & Offers)

• Launched Facebook and Google retargeting campaigns for trial drop-offs and blog readers
• Used urgency-driven CTAs, testimonials, and annual discount offers

Reduced CAC and improved trial-to-paid conversion rate by 35%

✅ Community & Social Engagement

• Managed social profiles and engaged productivity communities via Facebook, Quora, and Reddit
• Used UGC, product updates, and success stories to build long-term trust and visibility

✅ Conversion Rate Optimization (CRO)

• Redesigned onboarding flow and support documentation
• Created tailored trial conversion offers and reduced friction in pricing pages

Results

Strategic Impact

Week Plan’s success wasn’t based on a single channel—it was the compound effect of content, SEO, email, community, paid retargeting, and high-authority mentions working together. Stratigia helped them build a full-funnel, sustainable digital marketing ecosystem that consistently brought in new users, nurtured them effectively, and converted them into loyal paying customers.

“We helped turn Week Plan into a category leader by combining organic authority with data-driven marketing.”