Digital Marketing Case Study: Scaling Connectio’s Customer Acquisition Engine

Objective

Connectio needed a digital marketing framework that could launch, scale, and sustain customer acquisition across its growing suite of Facebook ad tools (ConnectLeads, ConnectRetarget, ConnectAudience, and more). The goal was to build a revenue-generating marketing system that combined paid media, content, SEO, email marketing, and affiliate partnerships to drive predictable growth.

Our Approach

✅ Performance Ads & Retargeting Funnels

• Launched and managed full-funnel Facebook ad campaigns for each product
• Created cold traffic assets, MoFU lead magnets, and BoFU conversion creatives
• Implemented granular retargeting strategies across video views, site visits, and ad engagement

Achieved consistent 4x–6x ROAS across $10K–$20K/mo ad spend

✅ Email Marketing & Automation

• Built launch sequences, trial-to-paid drips, onboarding flows, and reactivation emails
• Segmented users by behavior, product, and lifecycle stage

50%+ open rates, 15–20% CTRs on major promotions

✅ Content & SEO Strategy

• Published in-depth blog posts targeting pain points of Facebook advertisers
• Optimized landing pages and product pages for SEO
• Developed content hubs around lead generation, retargeting, and custom audiences

Drove 2x increase in organic traffic and improved keyword rankings for core features

✅ Affiliate Partner Enablement

• Built an affiliate dashboard and email drip campaigns to activate promoters
• Provided branded creatives, landing page variants, and email swipe files

 Affiliates drove over 35% of product revenue in combined campaigns

✅ Social Media + Webinar Strategy

• Managed weekly posting and live event promotion
• Hosted webinars and onboarding sessions for product demos and upsells

Results

Strategic Impact

By combining high-impact advertising, evergreen content, lifecycle email automation, and partner promotion strategies, Stratigia helped Connectio achieve sustainable, cross-channel digital marketing success. This full-stack execution turned Connectio’s multi-product SaaS model into a performance-driven acquisition machine—delivering value at every touchpoint in the customer journey.

“We didn’t just run ads—we built a digital engine that scaled Connectio’s entire product suite.”