Digital Marketing Case Study: 3x Traffic & Conversions for EcomCircles

Objective

EcomCircles provides a suite of tools for Amazon and wholesale sellers—including a proprietary Repricer, Dropshipping Software, and Wholesale Scanner. Stratigia was brought on to drive multi-product adoption, improve search visibility, and scale lead generation through SEO, paid campaigns, niche marketing, and full-stack funnel optimization.

Our Approach

✅ SEO & Content Strategy

• Developed a keyword-driven content roadmap targeting high-intent search terms (e.g., “Amazon repricer software”, “dropshipping scanner for Walmart”, “wholesale sourcing tool”)
• Published optimized landing pages, feature breakdowns, and tutorials for each product
• Implemented structured data, internal linking, and schema for improved indexation

3x growth in organic traffic and visibility across all primary keywords

✅ Google Ads & Discovery Campaigns

• Ran Google Search and Discovery Ads campaigns promoting tools and service pages
• Segmented campaigns by intent (product awareness vs demo conversion)
• Built high-converting landing pages with clear CTAs and form tracking

ROAS consistently 4x+ with lead CPL reduced by 45%

✅ Facebook Retargeting Campaigns

• Created pixel-triggered campaigns for site visitors, pricing page viewers, and partial form fills
• Tested UGC-style creatives, testimonials, and feature teasers for maximum CTR

Facebook retargeting lifted conversion rates by 2.5x across lead forms

✅ Community-Led Growth Strategy

• Identified and engaged Amazon seller, dropshipper, and wholesale-focused forums, Facebook groups, and Reddit threads
• Launched AMA-style discussions, value-first answers, and founder engagement posts

Niche community traction generated 1,500+ monthly visitors and high-converting referrals

✅ Website Redesign & CRO Overhaul

• Redesigned entire website architecture, visual design, and messaging for clarity and funnel alignment
• Introduced CRO optimizations: sticky CTAs, comparison charts, demo forms, exit-intent popups

Bounce rate dropped 30%, average time on site increased 2x

✅ Product GTM Campaigns

• Executed full GTM strategy for Amazon Repricer, Wholesale Scanner, and Dropshipping tools
• Created landing pages, email campaigns, launch ads, explainer videos, demo webinars, and community announcements

Product launches drove 4,000+ new leads with demo-to-paid conversion rates exceeding 18%

Results

Strategic Impact

EcomCircles’ digital ecosystem was transformed from a basic web presence into a high-conversion marketing engine. From niche SEO wins to retargeting funnels, community traction to polished product launches—Stratigia helped position EcomCircles as a serious player in the Amazon and eCommerce software space.

“From launch to lead generation, we helped turn EcomCircles’ product suite into a growth machine.”