Digital Marketing Case Study [UpViral]: Scaling UpViral’s Online Presence

Objective

UpViral needed a digital marketing engine that could scale with their ambitious growth targets. As a platform built to help brands acquire more leads through viral giveaways and referral loops, UpViral’s challenge was two-fold:

1. Build brand awareness in a crowded SaaS landscape
2. Sustainably scale customer acquisition through inbound and paid channels

Stratigia was brought on board to develop and manage a multi-channel digital marketing strategy designed to attract, engage, and convert users across their entire journey—from first click to loyal customer.

Our Approach

✅ SEO Optimization & Organic Visibility

We performed an in-depth SEO audit to improve site structure and discover new traffic opportunities.

• Optimized technical SEO elements (crawlability, speed, metadata)
• Built landing pages targeting high-intent, bottom-funnel keywords (e.g., “giveaway tool for Shopify”, “email referral software”)
• Created content clusters around core features and integrations

Result: 100+ new keywords ranked in top 10 positions on Google

✅ Content Marketing & Blogging

To establish UpViral as a thought leader in viral marketing, we launched a content engine focused on high-conversion topics.

• Published weekly blog posts addressing referral strategies, contest best practices, and growth case studies
• Created downloadable lead magnets (eBooks, checklist PDFs, email swipe files)
• Aligned all content with buyer journey stages: awareness, evaluation, decision

 Result: Blog content drove 30% of all organic conversions

✅ Paid Advertising (Google & Meta)

We deployed a full-funnel PPC strategy across Google Ads and Facebook Ads:

• Ran keyword-based Google Search campaigns to capture high-intent traffic
• Built Facebook video ads and carousels for cold and retargeted audiences
• A/B tested creatives, headlines, and CTAs to optimize cost per lead (CPL)

Result: 3.6x ROAS and CPL reduced by 40% over 90 days

✅ Email Campaigns & Lead Nurturing

We segmented UpViral’s email list based on behavior, interests, and lead source to deliver targeted messages.

• Automated onboarding sequences for trial users
• Weekly newsletters sharing success stories and tutorials
• Time-sensitive promotions tied to product updates or new features

 Result: 42% open rate average and a 12% average CTR

✅ Webinars, Workshops & Live Campaigns

To build engagement and educate prospects, we launched:

• Monthly live webinars covering real use cases
• Co-hosted sessions with partners and affiliates
• Product demo series and Q&A formats to reduce churn and objections

Result: 1,000+ webinar sign-ups per month with 40% attendance rate

Results

Strategic Impact

UpViral went from fragmented campaigns to a tightly integrated digital marketing system—where SEO, content, paid media, and email worked in unison. Stratigia’s full-funnel strategy helped them create predictable pipeline momentum and build a marketing foundation that could scale across product launches, seasonal promos, and partnerships.

“From lead magnets to ROAS, webinars to referrals—UpViral’s digital marketing became a true growth machine.”