Digital Marketing Case Study: Driving Installs & Visibility for Web Highlights

Objective

Web Highlights—a tool designed to help users save and manage web content with highlights and notes—wanted to boost user installs, grow search visibility, and build an engaged social media presence. Stratigia was engaged to drive full-funnel digital growth: SEO, content, social media marketing, and inbound strategy tailored for long-term install growth and engagement.

Our Approach

✅ SEO & Content Strategy

• Researched and targeted high-intent search terms (e.g., “highlight text on Chrome”, “save web highlights tool”, “productivity extension”)
• Published blogs, how-to guides, and comparison content around use cases, tools, and browser extensions
• Created dedicated landing pages optimized for Google and Chrome Web Store SEO

Ranked in Top 3 for 20+ keywords within 90 days

✅ Website Optimization & Copy Refresh

• Overhauled homepage, feature pages, and extension landing pages with focused messaging
• Targeted productivity seekers, students, researchers, and startup teams with tailored CTAs

Bounce rate dropped by 35% and conversion rates improved site-wide

✅ Social Media Growth Strategy

• Created and managed weekly content calendars across Twitter, LinkedIn, and Reddit
• Shared use-case videos, user-generated content, productivity hacks, and product tips
• Engaged with productivity communities and influencers via comments and curated threads

Gained thousands of new followers and consistent post engagement across platforms

✅ Install Growth Campaigns & Retargeting

• Deployed Meta and Google retargeting campaigns targeting website visitors and Chrome Store viewers
• Designed install-focused creatives with clear product value and use-case breakdowns

Achieved 2.8x ROAS and steady increase in daily install rates

✅ Chrome Store Profile Optimization

• Enhanced listing with keyword-rich descriptions, updated visuals, and consistent user review prompts
• Integrated support chat and post-install onboarding flows to improve retention

Results

Strategic Impact

Stratigia helped Web Highlights grow from a promising Chrome extension into a high-traffic, high-conversion SaaS brand. Through a strategic mix of SEO, content, social media engagement, and funnel optimization, Web Highlights saw exponential growth in both installs and online presence.

“We didn’t just grow installs—we built a community around content, productivity, and product discovery.”