Client:
EcomCircles
Engagement:
Go-To-Market Strategy & Product Launch Execution
Duration:
12+ Months
Industry:
SaaS – Amazon & eCommerce Seller Tools
Objective
EcomCircles aimed to launch and grow multiple eCommerce automation tools under one unified brand—each with different target audiences and use cases. These included their Amazon Repricer, Dropshipping Software, and Wholesale Scanner. Stratigia was brought in to craft GTM strategies for each product that would drive adoption, clearly communicate benefits, and support long-term growth.
Our GTM Execution Framework
✅ Brand Architecture & Product Positioning
- Created unified messaging for the EcomCircles umbrella brand while defining unique value propositions for each tool
- Positioned each tool based on audience pain points (e.g., competitive repricing, sourcing automation, marketplace compliance)
✅ Full-Funnel Launch Planning
- Developed pre-launch interest campaigns using lead magnets, gated demos, and early access offers
- Coordinated cross-channel messaging across email, social, ads, community posts, and website landing pages
✅ Landing Pages & Offer Frameworks
- Built high-converting landing pages customized for each product
- Introduced time-limited bonuses, launch-only pricing, and feature previews to drive urgency
Amazon Repricer page alone drove 2,000+ signups in the first 30 days
✅ Email Campaigns for Launch & Retention
- Built email sequences for each tool including announcement, use cases, onboarding, and upsell flows
- Added retargeting-based segmentation (e.g., visited but didn’t sign up, signed up but no activity)
✅ Ads & Discovery Campaigns
- Ran product-specific Google Discovery Ads and Meta campaigns targeting intent and interest
- Used segmented creatives to differentiate Amazon sellers from wholesale drop shippers
4x+ ROAS during coordinated launch campaigns
✅ Influencer & Affiliate Push
- Engaged micro-influencers and industry educators in the Amazon/Shopify/Wholesale space
- Enabled affiliates with video walkthroughs, onboarding support, and launch email packs
Affiliate campaigns drove 30%+ of initial signups during GTM windows
Results
| Metric | Outcome |
| Product Launch Signups | 4,000+ across all tools within launch phases |
| Email Engagement | 45% open rate, 18–22% CTR (avg) |
| Landing Page CVR | Up to 38% across segmented audiences |
| Paid Campaign ROAS | 4x+ |
| Affiliate/Influencer Contribution | 30–35% of all GTM acquisition |
Strategic Impact
By aligning GTM efforts across product, marketing, and user psychology, Stratigia helped EcomCircles successfully launch and grow multiple SaaS tools within a single ecosystem. Each launch was tied to a repeatable campaign model that can now be deployed for future products—driving scale, adoption, and long-term MRR.
“We didn’t just launch products—we built GTM playbooks that scaled the EcomCircles brand as a whole.”
