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Client:
BlazeSQL
Engagement:
Growth Hacking Strategy & Funnel Optimization
Duration:
3 Months (Initial Phase)
Industry:
SaaS – AI-Powered Business Intelligence for SMBs
Objective
BlazeSQL aimed to attract and convert a specific niche of SMB users frustrated with traditional dashboards and SQL queries. Stratigia was engaged to design and execute a lean but high-leverage growth hacking plan to drive qualified traffic, maximize conversions, and validate traction for future scaling.
Growth Hacking Framework
✅ Intent-Led Content Engine
- Built content around real SMB use cases: automating sales reports, creating customer dashboards, and replacing spreadsheets
- Embedded upgrade CTAs and AI demo offers directly into blog posts and product pages
Organic blog traffic contributed to 40% of new leads with 2x average session duration
✅ Copy-Driven Website Experimentation
- Rewrote homepage and pricing copy using conversion-focused principles: benefit-led headlines, proof points, simplified CTAs
- A/B tested layouts to improve trial clicks and demo interest
Conversion rate on homepage improved by 2.4x
✅ Micro-Segment Email Nurturing
- Set up lead magnets and segmented nurturing for founders, analysts, and non-technical users
- Used behavioral triggers to send onboarding flows, product tips, and case study emails
20%+ CTR on triggered email flows, boosting trial-to-paid transitions
✅ Strategic Backlink Acquisition & Referral SEO
- Secured links from startup blogs, AI newsletters, and analytics tool comparisons
- Tied link acquisition to top-converting landing pages and SEO content
40+ backlinks contributed to rapid indexation and visibility within the first 8 weeks
✅ Software Directory Leverage
- Used optimized G2 and Capterra listings as conversion sources, supported by user reviews and profile retargeting
Referral traffic from directories converted 3x better than cold organic traffic
✅ Conversion-Focused Inbound Infrastructure
- Layered inbound lead magnets, popups, and live chat offers across the site
- Combined visitor targeting with time-sensitive upgrade prompts
Results
Metric | Outcome |
Organic Traffic | 3x increase in 3 months |
Homepage CVR | 2.4x improvement post-copy update |
High-Authority Backlinks | 40+ secured during growth phase |
Triggered Email CTR | 20%+ with 30% upgrade influence |
Directory Traffic Conversion Impact | 3x vs standard organic |
Strategic Impact
BlazeSQL’s growth trajectory shifted dramatically after a lean yet powerful series of growth hacking tactics. By combining content depth, copy clarity, behavioral email, and conversion-focused infrastructure, Stratigia turned interest into traction—and traction into trial-to-paid momentum.
“Our goal wasn’t just visibility—it was conversion. And the growth compounding was built in from day one.”
