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Growth Hacking Case Study: Scaling Web Highlights to 50,000+ Installs with Organic + Social Flywheels

Growth Hacking Case Study: Scaling Web Highlights to 50,000+ Installs with Organic + Social Flywheels

Client:

Web Highlights

Engagement:

Full-Stack Growth Hacking Strategy

Duration:

6 Months

Industry:

SaaS – Productivity Extension / Browser Tools

Objective

Web Highlights wanted to break out from the noise in the browser extension space and rapidly scale adoption among productivity-focused users. The challenge: limited budget, zero brand equity, and no ad spend. Stratigia was brought in to execute a lean growth hacking strategy that combined SEO, viral content loops, Chrome Store optimization, and community traction to create compounding growth.

Growth Hacking Execution

✅ Intent-Led SEO & Long-Tail Content

  • Built content hubs around use cases like “highlight Chrome extension”, “how to save online text”, and “tools for digital research”
  • Created articles, tool comparisons, and in-product guides
  • Leveraged internal linking, schema, and backlinks to key product pages

3x organic traffic within 3 months; ranked Top 3 for 20+ high-converting keywords

✅ Chrome Web Store Optimization

  • Optimized title, description, screenshots, and onboarding flow for CTR and retention
  • Added badges, explainer videos, and social proof to increase engagement

Increased install conversion rate by 3x post-optimization

✅ Social-Driven Growth Engine

  • Launched weekly content on Twitter and Reddit (e.g., product tips, user stories, mini case studies)
  • Participated in threads and communities focused on productivity, note-taking, and browser tools

Drove 10K+ referral visitors from social content alone

✅ UGC & Community-Led Loops

  • Encouraged users to post their highlight workflows and screenshots using branded hashtags
  • Highlighted power users and reposted UGC to drive FOMO

UGC-driven installs accounted for 15% of new installs in peak periods

✅ Soft Gating + Viral CTAs

  • Added in-product prompts asking users to share or review in exchange for feature unlocks
  • Embedded referral and social share CTAs directly into onboarding and extension interface

Led to a 2.4x uplift in install referrals and review volume

Results

Metric

Outcome

Website Traffic Growth

3x in 90 days

Chrome Extension Installs

50,000+ total installs

Social Referral Visitors

10,000+ from Twitter, Reddit, niche threads

UGC-Driven Shares & Engagement

15%+ of installs during launch push

Chrome Store CVR Post Optimization

Increased by 3x

Strategic Impact

Web Highlights’ growth was not just a result of more traffic—it was the outcome of layered growth loops. From organic SEO to viral social and Chrome Store traction, Stratigia helped architect a repeatable, low-cost acquisition engine that scaled Web Highlights to tens of thousands of installs organically.

“We built a browser tool that people didn’t just install—they shared, showcased, and stuck with.”

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