Link Building Case Study: Strengthening UpViral’s SEO Authority

Objective

UpViral wanted to scale its organic visibility and outrank industry competitors in a highly saturated SEO landscape. The internal content and SEO efforts were strong—but limited by low domain authority and insufficient high-quality backlinks.

Stratigia was tasked with planning and executing a link building campaign to elevate UpViral’s authority, secure mentions in top SaaS and marketing platforms, and support the performance of existing and new content assets.

Our Approach

We deployed a multi-pronged link building strategy focused on quality, relevance, and scalability, leveraging editorial mentions, directories, UGC, and digital PR.

✅ Software Directories & Review Sites

• Submitted and optimized profiles on top SaaS directories, including:

   

  • G2, Capterra, Product Hunt, SoftwareSuggest, Crozdesk

     

• Added unique descriptions and CTAs to increase click-throughs

   

• Encouraged satisfied users to leave verified reviews

   

Result: 50+ backlinks from DR 60+ platforms with long-term referral value

✅ Niche Product Comparisons & Roundups

• Pitched and secured mentions in “Top Giveaway Tools” and “Best Referral Marketing Platforms” articles

   

• Collaborated with marketing blogs and content creators to include UpViral in comparison and roundup content

   

• Offered exclusive insights, campaign stats, or trial access in exchange for editorial inclusion

   

Result: Featured in 25+ blog posts across SaaS, eCommerce, and marketing websites

✅ Guest Posting & Thought Leadership

• Wrote and placed original articles in top-tier growth and startup blogs

   

• Focused topics on viral loops, referral psychology, and list-building strategies

   

• Linked contextually to UpViral landing pages and key blog posts

   

Result: 30+ guest posts with DA 50+ placements, driving both links and traffic

✅ Digital PR & Podcast Mentions

• Pitched UpViral’s CEO/founder to appear on relevant marketing podcasts

   

• Secured backlinks through interview features, campaign reviews, and expert commentary quotes

   

• Monitored HARO (Help a Reporter Out) to place expert tips in roundup pieces

   

Result: 10+ dofollow links from podcast show notes, news blogs, and Q&A placements

✅ Broken Link & Unlinked Brand Outreach

• Identified expired or broken links in articles referencing referral marketing

   

• Suggested replacement links pointing to UpViral content

   

• Reached out to sites mentioning UpViral without linking, offering updated URLs or resources

   

Result: Reclaimed 15+ backlinks through technical and editorial fixes

Results

Strategic Impact

This campaign turned UpViral from a mid-authority site into a recognized industry leader with a strong off-page SEO profile. By combining product placements, editorial partnerships, and technical outreach, we elevated UpViral’s content authority—allowing blog posts, landing pages, and product pages to rank faster, higher, and more reliably.

From software directories to digital PR, this link building campaign became the backbone of UpViral’s long-term organic growth.