Get your product into the searches buyers make before they book a demo or start a trial.
Your blog may be growing while category, comparison and integration pages barely appear in search. Or AI-generated answers mention competitors but overlook your product. Stratigia finds the gaps between search demand, product information and the pages that help buyers evaluate SaaS.
We prioritize technical fixes, commercial pages and AI-search source content against one goal: help relevant buyers understand the product and take the right next step. Organic clicks, AI mentions, demo requests and trial signups are tracked as different signals.
A guide may rank for “how to reconcile subscriptions,” while your revenue software is missing for “subscription reconciliation software.” We separate informational traffic from category, use-case, alternative and integration searches. Then we identify which existing page should serve each query before recommending new pages.
A page says “integrates with your stack” without naming supported systems, data exchanged or implementation limits. Search visibility cannot compensate for missing product facts. We use verified product documentation to strengthen the page, answer objections and point readers to a relevant demo or trial.
We review agreed buyer questions in relevant AI-search tools and record mentions, recommendations and cited sources. Where we control the underlying information, we correct weak product descriptions, unsupported claims and missing use-case detail. We do not promise AI citations or rankings.
We review Search Console queries, existing landing pages, competing results and the product's actual use cases. The priority map identifies category pages, alternatives, integrations, industry or role-specific use cases, and relevant educational content. Each target query gets a primary page to avoid duplicate coverage.
Deliverable: A URL-level plan showing target intent, current page, required change, internal links, conversion action and priority. Broader ongoing organic search work is covered by our SaaS SEO agency service.
We check crawl and index access, canonical tags, redirects, rendering, site architecture, structured data where appropriate, metadata and internal links. We connect each issue to affected URLs and test the fix rather than sending a generic audit list.
Deliverable: A prioritized technical and on-page backlog with recommendations, owners and validation checks. For a specialist engagement, see Technical SEO.
We improve or brief pages that answer buying questions. A comparison states supported differences and trade-offs. An integration page explains what connects and any setup or plan requirements. A use-case page demonstrates a real workflow, not a generic feature list. Each page has an appropriate action: book a product-specific demo or try a relevant feature.
Deliverable: Agreed page briefs or revised copy, heading and metadata recommendations, internal-link guidance and a proof checklist. Larger writing programs belong to Content & Thought Leadership.
We create a repeatable set of category, comparison, use-case and integration questions. We document where the product appears, whether information is accurate and what sources are cited. Then we recommend changes to accessible product pages, documentation, case studies or relevant profiles.
Deliverable: A dated AI-question review, source-gap findings and changes that can be verified. Sampled AI responses vary, so this is a repeatable review method, not a universal visibility score.
An integration directory can be useful if each page contains distinct, verified compatibility and setup information. It is not useful if hundreds of URLs repeat the same text. We assess query demand, data quality, indexation risk and template usefulness before considering a pilot.
Deliverable: An opportunity assessment and pilot specification. Product data feeds, templates and deployment need agreed technical owners.
For a hypothetical reporting SaaS, the title “CRM Integration” tells a buyer little. A proper page would answer: Which CRM is supported? Which records sync? Is the sync one-way or two-way? How often does it run? Which plan includes it? What happens when a sync fails? The CTA might be “See the CRM sync in a demo,” not an unrelated ebook.
The product team verifies the answers. Stratigia organizes them around the search query, page structure and buyer decision. This is an illustrative example, not a claim about any client integration.
yieldWerx | Semiconductor yield management software. Stratigia's published case reports Google Search clicks rising from 2,630 to 4,690, comparing two six-month periods. The project included keyword research, existing-page improvements and technical SEO. The case does not state the calendar dates, and search clicks are not demo requests. Read the yieldWerx case study.
ShareArchiver | Enterprise archiving software. The published project describes commercial landing-page updates, buying-intent content and internal links to support software evaluation. This is SEO evidence, not an AI-search result. Read the ShareArchiver case study.
1. Establish the baseline: Review the product, Search Console, page performance and available demo or trial events. Record gaps in tracking rather than inventing numbers.
2. Agree the first fixes: Protect existing ranking URLs. Select technical changes and commercial pages by query relevance, buyer value and realistic implementation effort.
3. Publish and verify agreed changes: Check live URLs, page text, indexation signals, internal links and conversion tracking with the responsible teams.
4. Review the outcomes separately: Query visibility and clicks show search reach; qualified demo requests and trial starts show later actions. AI-answer observations remain a separate dataset.
Yes, when buyers still need accurate product pages, integrations, documentation and comparisons. Those assets serve direct visitors and may also be consulted or cited by AI tools. AI visibility does not replace website SEO or product conversion tracking.
We examine the ranking page, query intent and existing content before creating a URL. A useful category or comparison page may need clearer facts and internal links. We recommend a new page only when it answers a distinct question.
We review organic landing-page sessions and tracked demo or trial events when analytics are reliable. We also distinguish requests from qualified or attended demos. Attribution limits are documented; search clicks alone do not prove pipeline or MRR.
No. Search engines and AI platforms control their outputs, and conversions depend on product fit, offer and the website experience. We commit to the agreed research, implementation support, checks and reporting.
Bring your highest-priority product category, a comparison query or a page that gets traffic but few demos or trials. We will discuss the most useful audit, page work or ongoing program.
Stratigia helps founders and marketing teams at SaaS and B2B technology companies explain complex products, reach the right buyers and create more sales conversations.
