Search strategy, execution and ongoing management
Build search visibility around buyers who need your product.
Stratigia helps SaaS and B2B technology teams connect buyer questions with the pages, product information and evidence needed to evaluate a solution. We bring technical SEO, commercial content and AI-search visibility work into one search plan, then carry out and manage the agreed work.
Start with a defined problem or a coordinated program. You get clear priorities, practical deliverables and an owner for each next step.
Tell us what you sell, who you need to reach and where search is falling short.
Buyers search for a category, a workflow or an alternative, but the relevant page is missing or difficult to find. We assess page intent, technical access, content and internal links, then prioritize the changes that give that page a clearer role.
An article can attract readers who have little reason to consider your product. We review the queries, audience and route into product evaluation to decide which topics to pursue, which pages to improve and what to stop producing.
We examine a sample of relevant buyer questions, the answers returned and the sources cited. The findings help identify incomplete product information, unanswered evaluation questions and inconsistencies worth correcting.
Published result: 2,630 → 4,690 Google Search clicks across the case study’s two six-month comparison periods (case study first published November 2024).
The work combined commercial keyword research, content planning, existing-page improvements and technical SEO for software serving semiconductor manufacturers.
Read the yieldWerx case studyIn a case study published in 2023, Stratigia improved commercial landing pages, added buying-intent content and connected articles to product pages. The case shows how search work can address the information buyers need when assessing enterprise software.
Read the ShareArchiver case studyThese are historical project examples. Results depend on the product, starting position and work performed.
The right scope may involve fixing existing pages, filling a content gap or coordinating several areas of search. We define the work around the problem your business needs to solve.
We research how buyers describe their problem, compare options and assess product fit. Product demonstrations, customer questions, existing performance and competitor coverage help determine which opportunities belong in your plan.
Your deliverable: A prioritized keyword-to-page map covering pages to improve or create, the buyer question each answers and its intended next action. For a software-specific program, explore our SaaS SEO services.
We examine whether priority pages can be crawled, rendered and indexed, along with canonicals, duplicate URLs, internal links and page structure. On-page improvements address titles, headings, content clarity and calls to action.
Your deliverable: A prioritized backlog with the issue, affected page, recommended change, implementation owner and acceptance check. Our technical SEO services provide a focused route for deeper technical work.
We plan, write and improve content around the questions that influence a purchase: what the product does, where it fits, how it works and how it compares with alternatives. Product claims stay close to supporting evidence and expert review.
An illustrative path for an analytics product could connect:
Your deliverable: Selected briefs, new copy or page updates, with metadata, evidence requirements and internal links. For a continuing editorial program, see SaaS content marketing.
We assess publications, software directories and product-listing opportunities relevant to your buyers. Outreach uses accurate product information and useful contributions, with a record of what was pursued and what appeared.
Your deliverable: An opportunity and activity record covering outreach, published placements and profile corrections. Publishers and platforms control their own inclusion decisions. For a dedicated link-acquisition program, see our SaaS link building services.
Generative engine optimization, or GEO, focuses on how a company and its content appear in AI-generated answers. Our work connects that visibility question with accurate product information, useful content and the sources buyers encounter.
We agree a sample of questions relevant to your category and buying process, then review answers across selected AI platforms. The work examines how your product is described, where it appears and which sources support the response.
That review leads to specific work:
Your deliverable: A question-level baseline, source observations, correction priorities and selected page or content improvements. You can see the questions tested and the findings behind each recommendation.
AI answers vary, and inclusion cannot be guaranteed. We define the platforms, questions and review frequency before work starts; established SEO remains part of the approach.
Programmatic SEO uses structured source data and reusable page templates to address related search needs. It can suit a technology product with distinct integrations, use cases or categories when each page has useful information of its own.
We assess three things before recommending a rollout: a relevant search need, reliable source data and a meaningful reason for each page to exist.
For an integration-page family, that might mean verified details about the systems involved, data exchanged, setup requirements and workflow. Those differences determine the page content and template fields.
Your deliverable: An opportunity and data assessment, a page-template specification and a pilot review. A suitable rollout plan also covers URL rules, internal links, publishing checks, maintenance and performance review.
CMS, database and automation implementation is defined around your actual setup and technical ownership. We review the pilot before recommending wider publication.
Review a product demonstration, buyer questions, important pages and available search and conversion data. Establish what is known and what needs investigation.
For each priority, define the page or issue, the required change, its owner and the evidence to review. Agree the selected deliverables, content quantities, review rounds and implementation responsibilities.
Stratigia delivers the research, writing and improvements assigned to us. Product reviewers check factual claims; CMS and development owners implement their tasks. We check the work against its requirements before treating it as complete.
Review completed changes alongside relevant visibility and buyer actions. Each review ends with a decision about what to continue, change or investigate next.
Bring us into a focused project, add search capacity to your team or coordinate an ongoing program. Scope and fees follow the research, technical work, pages, content and reporting involved; the proposal sets out outputs, responsibilities and any separate development, tool or third-party costs. To begin with a defined diagnosis, explore our SEO audit.
The report should help you decide what to do next. We separate:
An AI mention, a visit and a qualified inquiry show different things. We review identifiable AI referrals separately and explain gaps in attribution. A sampled answer is an observation, not a complete picture of your market.
You receive the work completed, the findings, the limits of the data and the next recommended actions.
Search is one route to qualified pipeline. When the goal is broader demand across search, paid and content, see how we approach lead generation and qualified pipeline.
We ask for Google Search Console and analytics access, a product contact who can answer technical and positioning questions, and a named owner for CMS or development changes. Access to CRM or demo-request data helps connect search activity to inquiries and can be added once the initial review is under way.
Timing depends on your starting visibility, competition, technical constraints, publishing capacity and buying cycle. We agree delivery milestones and performance review points after reviewing the baseline. Publishing a page and generating a qualified inquiry are separate milestones; we do not promise either by an arbitrary date.
No. Search engines and AI platforms decide what they rank, cite or recommend, and AI answers vary by platform and over time. We agree the pages, questions and measures we will review, report what changes and focus on what is within your control: accurate pages, useful content, technical access and clear evidence.
Yes. We can own selected work or support the team you already have. We need a product contact, appropriate factual reviewers and clear responsibility for implementation. Existing contributors can remain involved without handing over every marketing task.
Useful content can stay and improve. We review the purpose, performance and relevant links before recommending consolidation or removal. Any URL change needs a transition plan that considers the existing page’s value.
AI-search optimization concerns how a brand appears in AI-generated answers. SEO for a company that sells AI software also has to address its product category, customer workflows and buying questions. If that is your market, explore our SEO for AI software companies page for the sector-specific context.
Tell us what you sell, which customers you want to reach and where search is falling short. We’ll discuss the work to prioritize, what your team can handle and where Stratigia can take responsibility.
A conversation about your priorities, scope and next steps.
