How SEO Increased Visibility for a Semiconductor Yield Management Software

A- Overview of yieldWerx (Semiconductor yield management Software)

yieldWerx is a cloud-based software specifically designed for semiconductor manufacturers. It uses data analysis to identify problems and optimize production throughout the entire supply chain. This helps companies improve yield, meaning they get more usable chips from each batch they produce, ultimately saving them time and money.

Despite its critical utility, yieldWerx faced significant challenges in digital visibility, with zero organic keywords, minimal to no web traffic, and a lack of first-page Google rankings.

B- The Problem

At the outset, yieldWerx struggled with several SEO-related issues:

Zero Organic Keywords: The site did not rank for any keywords.
Low to No Traffic: There was hardly any organic traffic coming to the website.
Google Ranking: The platform was absent from the first page of Google search results.
Content Quality: The existing blog content was poorly written, and the website featured very little useful content.

C- The Solution

1. Auditing and Optimizing Existing Content

Complete Page Optimization: We fixed every existing page and enhanced it for SEO with a better layout, keyword optimization, improved heading structures, updated metadata, and strategically placed CTAs and internal links.

2. Keyword Research and Content Planning

Gap Analysis: Looked at what competitors were doing well and found areas where yieldWerx could stand out.
Keyword Generation: Developed a list of 214 intent-driven keywords.
Content Development: Based on these keywords, over 150 bottom-of-funnel and topically related blog ideas were generated that are directly related to what yW customers are looking for.

3. Technical SEO Audit

Error Identification and Resolution: In the technical audit, we discovered over 1000 errors, including issues related to pages being crawled but not indexed, link redirection mishaps, 404 errors, and 3xx redirects.
Speed Optimization: The homepage’s loading speed was significantly improved to enhance user experience and SEO performance.

D- The Results

1. Google Search Console (GSC) Data

The strategic SEO improvements made for yieldWerx have produced significant results, as evidenced by the Google Search Console data over the past year:

Clicks

Previous 6 Months: The site received 2,630 clicks.
Current 6 Months: There was a significant increase to 4,690 clicks. This represents a 78.33% increase in the number of users clicking through to the website from search results.

Impressions

Previous 6 Months: The site registered 108,000 impressions, which indicates how many times it appeared in search results.
Current 6 Months: Impressions nearly doubled to 202,000. This boost shows an increase of approximately 87.04%, indicating a marked improvement in visibility, with yieldWerx’s content appearing more frequently in search results.

Below is the screenshot of the data from the past 3 months for the overall search results.

Below is the screenshot of the data from the past 6 months for the overall search results.

2. Results from Google Search Console for Bottom-of-Funnel (BOFU) Keywords

The focused SEO efforts on bottom-of-funnel (BOFU) keywords have yielded impressive results for yieldWerx, as shown by the Google Search Console data:

Impressions on BoFu Keywords

Previous 6 Months: The site received 2,680 Impressions from BOFU keywords.
Current 6 Months: There was a substantial increase to 11,600 Impressions. This represents a significant increase of approximately 332.84%, demonstrating a highly successful targeting of potential customers at the decision-making stage of the purchase funnel.

Below is a screenshot of the data from the past 3 months for software-based queries and search results.

Below is a screenshot of the data from the past 6 months for software-based queries and search results.

3. Keyword Performance Overview from GSC

Top 10 BoFu Queries that ranked from ZERO

Significant Entries: Keywords such as “semiconductor spc software” (7.15), “pat in software testing” (19), and “spc software for manufacturing” (37.02) have entered the rankings strongly, indicating effective SEO for new target areas.

TOP 15 Queries that ranked Exceptionally well

Wafer Probing Software: Slightly improved from 17.94 to 17.6, indicating positive effects from SEO optimizations.

Yield Management Software: Markedly improved from 79.46 to 29.4, showcasing effective targeted content and SEO strategies, crucial for semiconductor manufacturing efficiency.

4. Keyword Expansion Results

Initially, yieldWerx faced the challenge of having minimal visibility on Google due to a lack of content and no significant presence in search queries within their niche. However, through dedicated SEO efforts, there was a substantial increase in keyword presence:

Starting Point: The website was initially ranked for approximately 10 keywords.
Current Standing: After the implementation of targeted SEO strategies, the number of keywords for which yieldWerx ranks has increased to about 120- 350 keyword

Keyword Expansion Results 1

Keyword Performance Overview from SEMRush

The data shows a remarkable improvement in keyword rankings for yieldWerx in the search engine results pages (SERPs). Here are key insights:

Significant Ranking Improvements: Nearly all the listed keywords have moved from not being ranked (shown as 0 in the previous ranking) to achieving top positions in the current ranking. This indicates highly successful SEO efforts.
Top Rankings: A majority of the keywords now rank at position 1, showcasing that yieldWerx has achieved top visibility for these terms. This includes highly relevant keywords such as:
- “production yield reporting software”
- “semiconductor gauge r&r analysis software”
- “semiconductor optical memory mapping”
- and many more in the semiconductor niche.
Broad Range of Keywords: The list includes a variety of keywords covering different aspects of yieldWerx’s services, from general (“semiconductor software”) to very specific (“wafer probe control module”). This diversity helps capture a wider audience across different stages of the customer journey.
Notable Keywords: Some keywords highlight specialized areas of the business, such as “root cause analysis software for semiconductors” and “stdf data analysis,” suggesting a targeted approach to niche markets within the semiconductor industry.

Conclusion

The keyword analysis reflects a solid SEO strategy that has successfully positioned yieldWerx as a leading contender in its market on search engines. The dramatic shift from no previous rankings to top rankings for nearly all targeted keywords demonstrates effective optimization and content relevance, significantly boosting the company’s online visibility and potential for attracting targeted traffic.

yieldWerx keyword analysis