Reach buyers who fit
Your campaigns generate inquiries, but too few match the customers you want. Start with audience fit, search intent, the offer and the criteria your sales team uses to accept a lead.
Paid search. Paid social. B2B technology.
Paid Acquisition for B2B SaaS and Technology
Reach the right buyers with an offer worth acting on.
Stratigia plans, launches and manages paid acquisition for B2B SaaS and technology companies. Connect Google, LinkedIn and Meta campaigns with the creative, landing pages and measurement needed to pursue qualified demo requests, trials or purchases.
Start with a focused launch or improve an existing program. We define the audience, offer and success criteria, deliver the campaign work and use lead-quality feedback to guide the next test.
Bring your product, target customer and current campaign challenge. We’ll discuss the right starting scope.
Give your paid program a clear next job
Paid acquisition uses advertising spend to bring potential customers to a defined next step, such as a demo request, trial or purchase. The right plan depends on your product, buying process and ability to follow up.
Launch with a testable plan
You have a product or offer to promote and need to choose a starting channel. Define the audience, message, budget boundaries and evidence needed before expanding the campaign.
Understand an existing program
Spend is rising, creative has gone stale or results are difficult to explain. Review the campaign structure, destination pages and conversion signals to identify what deserves attention first.
Paid campaign work for SaaS products
UpViral — creative, audience and landing-page testing
For UpViral’s referral marketing software, the work connected audience segments with Facebook ads, campaign landing pages and offer tests. Our published case study (first published May 2025) reports lead acquisition cost moving from $4.80 to $1.90. It separately documents more than 40 creatives tested in the first 60 days.
Read the UpViral advertising caseConnectio — distinct campaigns for distinct products
Connectio’s SaaS product suite needed product-specific messages. The paid social work combined Facebook and Instagram campaigns, different creative formats, aligned landing pages and retargeting across product launches (case study first published May 2025).
Read the Connectio advertising caseProof note: These are historical examples reported in our case studies. Results depend on the product, offer, audience, budget and measurement setup.
Paid search and paid social, chosen for your buying context
A channel earns its place by helping you reach a relevant audience with a useful offer. We plan the mix around your priorities and evidence, rather than assuming every platform needs a budget.
Paid search and tech PPC
Reach people searching for the problem you solve, your product category or a relevant alternative. Search engine marketing for tech needs careful intent selection: a technical query may come from a buyer, a student or someone seeking support.
The work can include keyword and search-term research, campaign structure, ad copy, negative keywords, bidding and budget management, landing-page recommendations and conversion review.
Need a focused Google engagement? Explore our Google Ads service for technology companies.
LinkedIn advertising for B2B technology
Put a relevant offer in front of the people evaluating your product and those approving the investment. A technical evaluator may need a product demonstration; a business buyer may need a use case that explains the value.
We plan the audience, offer, ad concepts, copy and destination together. Audience availability, expected cost and the strength of the offer help determine whether a LinkedIn test is practical.
Meta ads for tech companies
Facebook and Instagram can support product discovery, creative testing and re-engagement when the audience and offer fit. A broad audience still needs a specific reason to care about your product.
Scope can include campaign planning, audience selection, creative variations, landing-page alignment and performance review. Retargeting depends on eligible audiences, available data and the applicable consent setup.
Test the message from ad to landing page
An ad makes a promise. Its destination needs to explain that promise, support it with evidence and make the next step clear.
We turn product knowledge into creative hypotheses: which problem to lead with, which benefit to explain, what proof to use and what action to ask for. Then we plan variations that can answer a useful question.
Depending on scope, the work can cover:
- Ad copy and concepts for static, carousel or video formats.
- Product demonstrations, use-case angles and approved customer evidence.
- Landing-page headlines, supporting copy, forms and calls to action.
- A test plan recording the change, the question and the decision it will inform.
Illustrative example: expense management software could test two messages: a faster month-end close, or fewer out-of-policy claims. Keep the audience and offer consistent, and align the page headline with each message. Compare the response and quality of demo requests before choosing the next test. The example describes a test design, not a client result.
If you already have a creative or web team, we can define the brief, review message match and coordinate campaign requirements with them. For wider copy and content work, see Content & Thought Leadership.
Make spending decisions with lead quality in view
A form submission, qualified sales conversation and paying customer are different outcomes. We agree which action the campaign is meant to support and review the evidence available beyond the initial response.
Campaign response
Review spend, relevant traffic, ad response and recorded conversions. These signals help identify whether the campaign is reaching people, earning a response and bringing them to the intended action.
Lead and trial quality
Where your sales or product data supports it, examine accepted leads, attended demos, trial activation and opportunity progression. Record why inquiries are rejected or trials do not progress so the campaign can respond to a specific problem.
Acquisition economics
Cost per lead measures the cost of an inquiry. Customer acquisition cost needs customer data and an agreed cost basis. Return on ad spend compares attributed revenue with media spend; it does not include every cost needed to assess profit or ROI.
The review should lead to a decision: refine targeting when fit is weak, revisit the page when relevant visitors do not act, or investigate follow-up when accepted leads stall. We use the evidence available and flag gaps before recommending more spend. Platform and CRM figures may differ; attributed revenue alone does not establish advertising’s incremental effect.
A clear plan, a controlled launch and ongoing decisions
Diagnose and define
Review your product, audience, offer and available campaign history. Agree the acquisition goal, lead-quality criteria, constraints and responsibilities. The campaign brief records who you want to reach, what you want them to do and what will count as useful progress.
Plan and build
Turn the brief into a channel and budget plan, campaign structure, creative briefs and landing-page requirements. Assign measurement checks and approvals before launch. Media spend and agency work are identified separately so you can assess the investment.
Launch and check
Build the agreed campaigns and check approved ads, destinations, budget settings and conversion recording before launch. Review early delivery for errors or unexpected traffic before using the data to make larger decisions.
Review and adjust
Review performance against the goal and lead-quality feedback. Document the result of each meaningful test, what remains uncertain and the next action. The review summary makes clear what to continue, change or stop, and whether more spend is justified.
You provide product knowledge, approved claims, access to the relevant accounts and timely sales or trial feedback. We define the campaign work, deliverables, reporting cadence and approval process in the scope. Design, development or tracking work is assigned explicitly so launch dependencies have an owner.
Start with the acquisition work you need
Review an existing program
Assess targeting, message, pages and measurement, then agree a prioritized action plan when the immediate need is to understand what is holding an existing program back. Implementation work is agreed as part of the scope.
Launch a focused campaign
Define the audience, offer, channel and test plan for a product launch or new acquisition experiment. Set the creative, page and measurement requirements before committing to a broader program.
Manage and improve ongoing campaigns
Combine campaign management with creative tests, performance reviews and budget decisions. We can own the agreed paid work or coordinate it with your internal marketers, designers and developers.
If the challenge spans demand creation, qualification and follow-up, explore Generate Qualified Leads. If the positioning behind the campaign is unsettled, see GTM Strategy. For lifecycle follow-up, see Lifecycle & Email. For support across other capabilities, view our marketing services.
Before you invest in paid acquisition
What budget do we need?
Budget depends on the audience, channel costs, buying cycle and action you want to measure. Plan media spend alongside the agency work, creative, landing pages and measurement tasks. We assess whether the proposed scope can produce enough evidence to guide a decision; a small budget may need one focused test.
How soon will we know whether the campaign is working?
Delivery and tracking checks provide early operational signals. Judging lead quality, customers or revenue takes longer and depends on traffic volume, the buying cycle and your follow-up. We agree review points around those conditions rather than promise a fixed result date.
Can you work with our existing ad accounts?
Existing accounts and campaign history can be part of the engagement. Before work begins, agree the required permissions, billing responsibility, approval rights and access to data. A first conversation does not require sharing passwords or granting account access.
Can our team keep creating the ads and landing pages?
Yes. The scope can combine your team’s creative and development work with Stratigia’s campaign planning, briefs, management and review. Define who produces, approves and publishes each asset before the campaign depends on it.
Can paid ads fix unclear positioning or an unproven offer?
Advertising can test a message and bring relevant visitors to an offer, but spending more does not resolve every product or positioning issue. If the offer, proof or destination is not ready, we identify the prerequisite work before recommending a broader campaign. When the positioning itself is unsettled, GTM Strategy is the better starting point.
What should your next paid campaign prove?
Better-fit demo requests? Interest in a new product? A clearer choice about where to spend?
Tell us what you sell, who you need to reach and what your current campaigns have shown. We’ll discuss whether the next step is a review, a focused launch or ongoing management.