Generate leads and pipeline
Website activity is not producing enough relevant sales conversations.
Generate leads and pipelineB2B SaaS & technology growth
Marketing Solutions for B2B SaaS & Technology
Your next marketing investment should solve a specific growth problem. Perhaps the right buyers are not finding you, your story is getting lost, or a new product needs a stronger route to market.
Stratigia helps B2B SaaS and technology teams connect that goal to the right message, channels and buyer journey—then measure whether the work is moving it forward.
What needs to change for your business?
Start with the challenge closest to yours.
Build brand awareness
Buyers know the problem, but your company is rarely part of the conversation.
Build brand awarenessEnter new markets
You have a product to take into a new segment, industry or geography.
Enter new marketsLaunch your SaaS or technology product
A product or major release needs a clear audience, story and launch plan.
Launch your SaaS or technology productConnect the goal to the work
Generate leads your sales team can work with
More visits and form fills are useful only when they bring you closer to the right customers. If enquiries lack fit or buyers stall before a demo, start by finding where relevance or confidence breaks down.
We connect audience priorities with demand capture, commercial content, landing pages and follow-up. Depending on the problem, the work may combine SEO and AI search, paid acquisition, comparison content and email nurture.
Agree what a qualified enquiry looks like, review the pages and campaigns attracting it, and identify the weakest step before sales acceptance.
Relevant enquiries, qualified meetings and opportunities where CRM data supports attribution.
Help the right buyers recognize your brand
If buyers understand the category but overlook your company, another product description may not be enough. They need a clear reason to remember you and evidence that makes your expertise credible.
We turn product knowledge and customer questions into a consistent point of view, useful content and founder-led communication. Search visibility, thought leadership and relevant distribution help that story reach the people you need to influence.
Identify the buying conversations you should be part of, the message you want associated with your name and the evidence that supports it.
Relevant audience reach, branded search trends, engagement from target accounts and buyer feedback.
Build a focused plan for your next market
A message that works for one audience may not address another audience’s priorities. Before expanding into a new segment, industry or geography, decide who to reach first and what they need to believe.
We help assess audience needs, competing options and the fit of your existing message. That informs a focused entry plan: which use case to lead with, what proof is needed, which pages to create and which channels to test.
Choose one priority audience and test its response before committing to a wider rollout.
Engagement and enquiry quality within the target segment, campaign economics and feedback from early sales conversations.
Give your product launch a clear path to buyers
A launch brings positioning, product readiness, content and follow-up together. When those pieces move separately, early interest can fade before buyers understand the value or take the next step.
We connect launch planning with audience-specific messaging, landing pages, content, selected acquisition channels and email communication. The plan follows the buying motion, whether the next step is an early-access signup, a trial or a sales conversation.
Define the first audience, the problem the release solves and the action you want interested buyers to take.
Relevant signups, trial or demo progression, early activation where product data is available, and follow-up engagement.
See how the work connects to the challenge
Commercial evaluation — ShareArchiver
For an enterprise archiving product, Stratigia worked on commercial landing pages, buying-intent articles and internal links to help prospective buyers find relevant product information. The published case shows the search and content work behind that evaluation path.
Brand education — UpViral
UpViral’s content engagement connected educational topics, product comparisons and customer stories across the buying journey. It illustrates how a content plan can explain a category while giving buyers reasons to consider a specific product.
Launch preparation — UpViral
The published UpViral GTM case describes coordinated messaging, audience-specific pages, prelaunch email and post-signup communication. It shows how launch assets can connect before and after the initial signup.
These examples describe past engagements. The scope and measures for your project will depend on your product, audience and starting point.
One goal may need several capabilities
A pipeline problem might involve search visibility, a weak commercial page and inconsistent follow-up. A launch might need GTM strategy, product content and paid acquisition working together.
We select the work around the constraint. Our capabilities span SEO and AI search, content and thought leadership, paid acquisition, social and founder marketing, lifecycle and email, and GTM strategy.
Make the next decision clear
We start with your goal, the audience you need to reach and the evidence already available. That may include sales feedback, search performance, campaign data, product usage or the questions buyers ask before committing.
From there, we agree the first priority, the work required and the responsibilities on each side. Progress is reviewed against the chosen goal so the next decision follows what you learn.
Before you choose a direction
What if we have more than one growth goal?
Choose the constraint that most affects the next business milestone. If a launch is close, launch readiness may come first; if demand already exists but enquiries lack fit, qualification may be the better starting point. Related work can follow a shared plan rather than separate campaigns.
Can we start before product-market fit?
Early work should help you learn which audience, problem and message deserve further investment. Broad acquisition targets are less useful while those questions remain open. We can discuss whether a focused validation or launch brief is the right scope for your stage.
Can a new market mean a new industry rather than a new country?
Yes. It may be a different buyer role, company segment, industry or geography. The first step is to define what changes for that audience. Language, legal and local operating requirements need appropriate expertise where they apply.
What if we cannot attribute enquiries to revenue yet?
Start with the measures you can trust, such as relevant enquiries and accepted meetings. Agree how leads are captured and followed through the sales process before making pipeline or revenue claims. Better reporting can be part of the plan where access and scope allow.
Can you guarantee a number of leads or a revenue target?
Targets need to reflect the starting data, budget, offer and sales cycle. Marketing also depends on product fit, pricing, follow-up and customer experience. We agree what the work is intended to improve and how to assess it; we do not promise a fixed business result before evaluating those conditions.
What growth problem should we solve first?
Tell us what you sell, who you need to reach and where progress is getting stuck. We’ll discuss which goal to prioritize and what a sensible first scope could include.