Strategy, execution and ongoing marketing management for enterprise software
Make your software easier to shortlist, justify and buy.
Stratigia plans, executes and manages marketing for enterprise software vendors. We turn product knowledge and customer evidence into positioning, content and campaigns that help the right buyers understand your value and continue the evaluation.
Build the marketing around the gaps your sales team sees:
Give potential champions useful material to share and evaluators clear reasons to take the next step.
For yieldWerx’s semiconductor yield management software, Stratigia optimized the existing pages, researched the questions potential customers investigate, built a content plan around buying intent and fixed technical SEO issues across the site.
Organic clicks rose from 2,630 to 4,690, comparing two consecutive six-month periods.
ShareVault, an enterprise virtual data room provider, needed more value from its product, solution and industry pages. Stratigia audited and improved that existing content, without adding new pages, so the commercial pages buyers explore did more to explain the offering.
These published case studies describe past engagements. The yieldWerx figure is the result reported in that case for the periods it compares. Scope and results vary by product, audience and program.
The person who finds your software may need to recommend it to people you have never spoken to. Marketing should help that recommendation hold up: what problem the product solves, why it fits, what adoption requires and which evidence supports the claim.
We map the buying roles with your sales and product teams, then identify the missing answers. Roles may overlap; the plan follows your actual sales process.
Buying role: Business or operations leader
Decision to support: Is this worth changing our current process?
Material that can help: Use-case pages, workflow explanations and relevant customer evidence.
Buying role: Technical evaluator
Decision to support: Will it fit our systems, data and security requirements?
Material that can help: Product-reviewed integration, deployment and security explanations.
Buying role: Finance or procurement stakeholder
Decision to support: What is the commercial case, and what will adoption require?
Material that can help: Approved cost context, implementation information and evidence behind expected value.
Buying role: Internal champion
Decision to support: How do I make a clear recommendation internally?
Material that can help: A concise solution summary, comparison material and shareable proof.
The content plan names the question each asset answers, the evidence it needs and its next action. Product, security and commercial claims come from the appropriate people on your team.
Start with the work needed to address your priority. We agree the capabilities, deliverable volume, implementation responsibilities and review process before execution.
Clarify the accounts or segments you want to reach, the problem that creates a reason to change, and the alternatives buyers compare you with. Turn that research into positioning and messages your marketing and sales teams can use consistently.
An audience and positioning brief, buying-role messages and a prioritized channel plan.
Build content around the decisions buyers need to make: how to assess fit, compare approaches and understand implementation. Use your experts’ knowledge to explain trade-offs and contribute a reasoned point of view. Customer stories and product evidence give the argument substance.
A content and evidence map, editorial briefs and the assets selected in scope, such as solution pages, comparisons, customer stories, sales material and email copy.
Map relevant category, workflow and evaluation questions to useful product, solution and industry content. Review existing pages and technical barriers before expanding the site, so new content has a distinct purpose and a clear connection to the offering.
Need specialist search support? See our enterprise SaaS SEO approach
A search priority plan, keyword-to-page map and the page or technical work defined in scope. AI-search visibility is reviewed where observable evidence is available.
Connect the audience, buying problem, offer and landing page across Google Ads, LinkedIn Ads and Meta. Test whether the message attracts relevant inquiries. For a named-account approach, agree target-account selection and sales follow-up before campaigns begin.
A campaign structure, selected ads and landing-page work, testing priorities and a performance review plan. Media spend is kept separate from our work.
Turn product and market knowledge into useful company and founder content. Give subject experts a practical way to explain what buyers misunderstand, where approaches differ and which questions deserve closer attention.
Content themes, a publishing plan and selected posts, with clear inputs and approvals.
Keep follow-up connected to the buyer’s role, open question and previous interaction. Coordinate with sales so a prospect receives useful material as the evaluation develops.
An audience and message map, selected email sequences and review criteria. Data requirements, system configuration and implementation ownership are specified in scope.
For ERP vendors, a broad feature list needs a clear connection to the business using it. Finance may focus on controls and reporting; operations may focus on inventory or processes; IT may need to assess integration and deployment. The right content helps each role understand the same product from its own perspective.
We organize ERP marketing around the modules, industries and workflows your product actually supports. The page plan connects relevant module pages, industry use cases and comparisons with the implementation, migration or adoption information buyers need to evaluate fit.
For example, an inventory-management use case could explain the operational problem, link to the relevant module and address integration requirements before offering a product discussion. This is an illustrative structure; capabilities and supporting evidence come from your team.
A buyer-role and use-case map, prioritized page plan and evidence checklist. Campaign and follow-up work then has a specific audience, message and next step to support.
We review your product, sales conversations, existing assets and available performance data. If buyers misunderstand the difference, positioning may come first. If sales keeps answering the same questions, evaluation content may be the priority. You get a ranked work plan with a reason for each action.
We turn the agreed priorities into pages, content or campaigns. Your team provides product expertise, approved evidence and access. The work plan names who reviews factual claims, approves content, publishes assets and handles implementation.
We review what shipped, the response it received and what sales is learning. Then we decide what to improve, test or stop. You can see the next action, the evidence behind it and who owns delivery.
We agree measures around your sales process and the data your systems can reliably provide:
A page visit, an inquiry and a sales opportunity mean different things. We report them separately, then use the findings to improve targeting, content and follow-up. For longer evaluations, we review delivery and early response while later commercial outcomes develop.
See our approach to demand generation and qualified pipeline
Yes. Our published case studies include enterprise virtual data room software and semiconductor yield management software. SaaS and software are our core focus, and we also work with other B2B technology companies whose products are evaluated by several stakeholders. On a call, we’ll walk through the work most relevant to your product.
Through walkthroughs, documentation and conversations with your subject experts. We use customer questions and sales feedback to make the explanation useful. Technical, security and commercial claims go through the appropriate review before publication.
Yes. We can lead agreed work or support your team with planning and execution. We define ownership across priorities, product input, approvals, publishing and sales feedback, so each deliverable has a clear route into use.
Choose it when you have suitable target accounts, a clear reason to approach them and coordinated sales follow-up. Broader inbound demand may need a different channel mix. We review account selection, available resources and the sales process before recommending the approach.
A product walkthrough, your target accounts or segments and commercial goals, and access to Search Console, analytics and any advertising or CRM reports relevant to the agreed work. During delivery, we need a product contact, the reviewers for technical and commercial claims, and someone who can approve and publish changes.
We set delivery milestones and performance checkpoints after reviewing the starting point and buying cycle. The plan identifies what can be assessed early, such as page delivery or campaign response, and which outcomes need more time and sales data. We do not set a closed-deal deadline before that review.
Bring your product, target buyer and the point where evaluations stall. We’ll discuss the first marketing priority, the assets or campaigns it needs and how Stratigia could plan, execute and manage the work with your team.
