Digital Marketing Case Study: Tripling Organic Growth for BlazeSQL in 90 Days

Objective

BlazeSQL is an AI-driven data analytics platform designed for small businesses. Their challenge: limited visibility, misaligned messaging, and little traction in organic channels. Stratigia was brought in to craft a high-impact, ICP-aligned digital marketing strategy focused on content, SEO, and inbound systems that would attract and convert high-intent users.

Our Approach

✅ Website Copy Overhaul & Positioning

• Rewrote all primary website copy based on detailed ICP research (targeting SMB owners, operations teams, and data analysts)
• Shifted messaging from generic analytics to specific pain points: lack of in-house analysts, dashboard overwhelm, data-to-action gaps
• Improved visual hierarchy, CTA placements, and headline clarity

Resulted in 2x increase in on-site engagement and time-on-page

✅ SEO & Content Strategy

• Conducted keyword research targeting AI analytics for small businesses, SQL-free dashboards, and automated reporting tools
• Created a content calendar of use-case-driven blog posts, comparison pages, and product-led tutorials
• Structured all content around bottom- and mid-funnel search intent

3x increase in organic traffic within 3 months

✅ High-Authority Link Building

• Secured backlinks from analytics blogs, tech publishers, and AI data communities
• Wrote and placed guest posts on niche SaaS and B2B publications

Domain authority improved and qualified referral traffic contributed to conversions

✅ Directory & Profile Submissions

• Created optimized listings on G2, Product Hunt, AlternativeTo, Software Advice, and Capterra
• Encouraged satisfied users to leave reviews during onboarding and support flows

Built authority and improved branded search traffic

✅ Market Research & ICP Definition

• Conducted competitive research and customer interviews to define BlazeSQL’s true ICP
• Segmented messaging for different user types (non-technical founders vs data analysts vs agency teams)

Improved message-market fit and inbound lead quality significantly

Results

Strategic Impact

Stratigia helped BlazeSQL go from scattered efforts to a focused, ICP-driven digital growth system. With clean messaging, value-focused content, strategic backlinks, and SEO that matched search intent, BlazeSQL now attracts high-converting SMB leads looking for AI-powered data analytics solutions.

“We didn’t just grow traffic—we attracted the right traffic that converts.”