The Challenge: Great Content, No Results
Spell Brand, a top-tier branding agency led by the visionary Mash Bonigala, is known for creating powerful brand identities for businesses across industries. Mash, with his exceptional writing skills, had produced well-crafted content for their site, meticulously detailing the value of brand strategy, identity systems, and creative solutions.
But there was a problem.
Despite the quality of the content, it wasn’t performing. Traffic was stagnant, pages were underperforming, and conversions were disappointingly low. Mash realized excellent content alone isn’t enough to drive results. The pages weren’t being found. That’s when Mash reached out to us, knowing that the key to unlocking his agency’s full potential was a SEO strategy.
The Turning Point: Our Approach to SEO Transformation
When Mash approached us, his goal was clear: get the value of Spell Brand’s brilliant content in front of the right people and increase conversions. We immediately got to work, devising a strategy that would turn things around.
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SEO Optimization: Giving Content the Visibility It Deserved
We started with comprehensive keyword research, uncovering high-traffic, low-competition terms within the branding and creative space. This ensured that Mash’s content would not only be seen but also resonate with potential clients.
Next, we optimized page titles, meta descriptions, and headers, aligning them with search intent while keeping the branding elegant.
We also revamped Spell Brand’s internal linking structure, creating a seamless user journey from one page to the next, which enhanced authority and engagement across the site.
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Content Revamp: Maximizing Impact Without Losing the Magic
While Mash’s content was already well-written, we adjusted it with SEO in mind. Subtle tweaks were made, integrating high-impact keywords naturally without compromising the voice and creativity Spell Brand is known for.
We also added multimedia elements like high-quality visuals and videos, enhancing user engagement and ensuring visitors stayed longer on each page.
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User Experience Overhaul: A Site That Works for Users
Optimizing the user experience was crucial. We improved load times, making sure the site was fast and efficient—no one wants to wait around, even for great content.
We made the site fully mobile-responsive, ensuring that potential clients could explore Spell Brand’s offerings seamlessly, whether they were on a desktop or a smartphone.
We streamlined the navigation, making it easier for users to find what they were looking for, reducing bounce rates, and increasing time on site.
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Conversion Rate Optimization: Turning Visitors into Leads
Strong content needs strong CTAs. We created clear, compelling CTAs that invited visitors to take action—whether downloading a guide, reaching out for a consultation, or exploring more about Spell Brand’s services.
We ran A/B tests to determine the most effective CTA placements, driving higher conversions with minimal friction.
The Results: From Frustration to SEO Triumph
Once we implemented these strategies, the results were immediate and impressive. Mash and his team saw a dramatic shift in performance across their site. Here’s how their key pages transformed:
1. Brand Identity Page
https://www.spellbrand.com/brand-identity
Current Ranking as of June 1, 2024.
Comparison after we implemented our strategies
- Page Views: Jumped to 25,000, a stunning increase of 150%.
- Average Time on Page: Doubled to 10 minutes, showing that users were deeply engaged.
- Bounce Rate: Dropped to 20%, meaning more users were staying and exploring.
- Conversion Rate: Climbed to 6%, giving the agency a steady stream of new leads.
2. Brand Strategy Page
https://www.spellbrand.com/brand-strategy
Current Position as of June 1, 2024
Comparison after we implemented our strategies
- Organic Traffic: Soared to 20,000, an increase of 150%.
- User Engagement: Sky-high with visitors spending significant time on the page.
- Lead Generation Rate: Rose to 7%, up from the previous 3%, driving business growth.
3. Brand Identity System Page
https://www.spellbrand.com/brand-identity-system
Current Position as of June 1, 2024
Comparison after we implemented our strategies
- Session Duration: Grew to 15 minutes, showing that visitors were captivated by the content.
- User Retention: Increased to 75%, keeping Spell Brand top of mind for return visitors.
- Lead Generation Rate: Tripled, skyrocketing to 450—a clear indicator of success.
4. Ultimate Branding Guide for Startups (Blog Post)
https://www.spellbrand.com/branding-guide-for-startups
Current Position as of June 1, 2024
Comparison after we implemented our strategies
- Download Rate: Exploded to 700, a jump of 133%.
- Social Shares: Multiplied to 600, proving the value of engaging, shareable content.
- Returning Visitors: Rose to 50%, showing that people were coming back for more.
The Power of SEO and Partnership
By optimizing the SEO, refining content, and improving the user experience, we helped Spell Brand achieve what great content alone couldn’t—visibility, engagement, and, most importantly, conversions. Mash Bonigala had the vision, and with our SEO expertise, we were able to make sure that vision reached the right audience.
This case study serves as a reminder that even the best content needs a strategy behind it. By partnering with us, Spell Brand unlocked the true value of SEO, transforming from a brand with brilliant ideas into one with measurable, tangible results.
