Client work, methods and reported results

B2B SaaS & Technology Marketing Case Studies

See the problem, the work and what changed.

A result means more when you can see the starting point. Explore how Stratigia has worked on search visibility, content, paid acquisition, product launches and social programs for SaaS and technology businesses.

Start with a similar product or marketing challenge. Each selected case explains the client context, the work delivered and either a historical result with its limits or the specific focus of the engagement.

Find work relevant to your challenge

Search for a client or topic, or narrow the library by the problem addressed and the service involved. Different projects for the same client are listed separately when the work was different.

More client work

The published library also includes projects in paid social, go-to-market planning and community management. These examples show different activities from the content and SEO engagements above.

UpViral: Organic social and community management

Client context

Referral-marketing SaaS with users, affiliates and a product community.

Work

Stratigia's social-management case describes a Facebook group program, content calendars and brand posts for Facebook, LinkedIn and Twitter. Topics included product tips, campaign examples, webinar updates and community questions.

Case focus

Providing useful content and conversations for an existing SaaS community, separate from UpViral's content-marketing engagement. Reported community-growth and engagement percentages are not repeated here.

Connectio: Paid social campaigns across several products

Client context

SaaS tools serving different needs within Facebook advertising.

Work

The paid-social case describes different audience segments, product-specific ads, creative testing, campaign landing pages and retargeting using Facebook and Instagram advertising.

Case focus

Aligning creative and destination pages with the product and audience, without treating paid campaign reports as proof of organic social results. The reported return and signup figures are not repeated here.

EcomCircles: Positioning and launching multiple SaaS tools

Client context

Software products for Amazon sellers, wholesale sourcing and dropshipping.

Work

The published go-to-market case describes separate positioning for several tools, product-specific landing pages, launch messaging, email sequences and supporting advertising and community activity.

Case focus

Giving different products under one brand their own audiences and buying messages. Reported signup, paid performance and revenue claims are not repeated here.

Continue through the case-study library to see other published projects and their full source accounts. Different workstreams for one client remain separate records, and the older case-study URLs are preserved.

Look for the situation closest to yours

When you compare the cases, start with what the company sells, how its customers buy and the problem the work was meant to solve. A content refresh for an existing library is different from launching a product or managing paid campaigns.

Check the measures too. Search clicks are not automatically demo requests. A published output is not the same as a commercial result. And a historical result from one SaaS market does not establish what will happen in another.

We can discuss which parts of an approach may apply to your product and what evidence or resources would be needed before choosing a scope.

Have a similar marketing challenge?

Tell us what your software does, who you want to reach and where marketing is falling short. Bring a page, campaign or case that looks relevant. We can discuss the work behind it and whether a similar approach fits your situation.

Discuss a similar challenge