SaaS-first. Technology-wide.
B2B SaaS & Technology Marketing Services
Choose the work your growth plan needs next.
Stratigia helps founders and marketing teams turn priorities into positioning, content, campaigns and follow-up. Get support with one capability or bring several together in a coordinated program, with strategy, delivery and ongoing management defined around your goals. Share your website, who you sell to and the work you need help getting done.
Find your starting point
Which part of your marketing needs attention?
Use the challenge in front of you to choose a starting point. We can help assess the priorities if you are still deciding.Content & Thought Leadership
Explain your product and answer buying questions Content & Thought LeadershipPaid Acquisition
Test or improve paid demand from relevant audiences Paid AcquisitionSocial & Founder Marketing
Turn founder and team expertise into a consistent public voice Social & Founder MarketingLifecycle & Email
Improve what happens after an inquiry, trial or signup Lifecycle & EmailGTM Strategy
Define your audience, positioning and launch priorities GTM StrategySix connected capabilities
See what each service can include
The examples below show the work available in each area. Your scope sets the deliverables, priorities and responsibilities for the engagement.SEO & AI Search
Help buyers find useful information about your product when they research a problem, compare options or look for a solution. We connect technical SEO and commercial content with clear product information and relevant authority-building work. Search and content audits; buying-intent keyword research; technical and on-page improvements; product, solution and comparison-page optimization; relevant links, digital PR and software-directory visibility; AI-search visibility reviews and content improvements. Explore SEO & AI Search SEO audits · Technical SEO · SEO for SaaS startupsContent & Thought Leadership
Give prospects a clear explanation of your product and reasons to consider it. We turn product knowledge, customer questions and expert input into content for research, evaluation and sales conversations. Content strategy and briefs; website and product copy; comparison and use-case pages; technical articles; founder or expert perspectives; content audits and updates; messaging for distribution. Explore Content & Thought Leadership Content optimizationPaid Acquisition
Put a relevant message in front of the people you need to reach. We plan and manage paid campaigns with the audience, offer, landing page and follow-up considered together. Google Ads; LinkedIn Ads; Meta campaigns where suitable; audience and keyword selection; ad copy and creative direction; landing-page recommendations; testing; campaign review using costs, responses and available lead-quality data. Explore Paid Acquisition Google Ads for technology companiesSocial & Founder Marketing
Make your company’s expertise visible through the people who understand the product and market. We develop a consistent content direction for company accounts and founder-led communication. Social positioning; content themes and calendars; founder-led posts; product and customer-problem content; publishing coordination; performance reviews that consider audience relevance alongside engagement. Explore Social & Founder MarketingLifecycle & Email
Keep prospects and users moving with messages that fit their needs and stage. We plan the communication between an initial response and the next useful action. Lead-nurture sequences; onboarding emails; re-engagement campaigns; audience segmentation; messaging for different buying or usage stages; follow-up plans and coordination with the relevant CRM or email tools. Explore Lifecycle & EmailGTM Strategy
Set the direction for a product launch, a new audience or a change in positioning. We connect market understanding with the practical choices that guide execution. Ideal customer profiles; market and competitor research; positioning; brand and product messaging; channel priorities; launch or expansion plans; an agreed sequence of marketing work and measures. Explore GTM StrategyGo deeper where you need it
Specialist support for SaaS marketing teams
For teams with a defined requirement, these services provide a more focused starting point.SaaS SEO
An organic-search program built around software buyers, product use cases and the pages that support evaluation. View SaaS SEO servicesSaaS Content Marketing
Content strategy, production and optimization for a continuing SaaS content program. View SaaS content marketingSEO Content Writing for SaaS
Specialist writing support for product pages and search-led content, guided by briefs and product understanding. View SaaS SEO content writingSaaS Blog Writing
Article planning and writing around the problems, use cases and questions relevant to your product. View SaaS blog writingChoose the level of support
Work with us around your team’s priorities and capacity
A focused project
Address a defined requirement, such as an audit, a set of commercial pages, campaign improvements or launch planning. Agree on the output, review points and completion criteria before the work begins.Ongoing specialist support
Add delivery capacity in an area such as SEO, content, paid acquisition or email. We coordinate with your team’s priorities and keep the work, dependencies and next actions visible.A coordinated marketing program
Bring selected services together under one plan. This can suit founders who need direction and delivery, or marketing leaders coordinating work across several channels.Examples of the work
See how the services have been applied
AccuRanker — Updating an underperforming content section
We refreshed and optimized a learning-resource section containing more than 20 posts. The published case study describes growth from around 300 to more than 1,100 ranking keywords, with the later results reported for 2022. Read the AccuRanker case studyyieldWerx — Search and content for semiconductor software
The work combined commercial research, existing-page improvements, content planning and technical SEO. The published case study compares 2,630 with 4,690 Google Search clicks across two six-month periods. Read the yieldWerx case studyConnectio — Connecting paid social with product-specific campaigns
The published case study describes Facebook and Instagram campaign work across software products, including audience segments, creative tests, landing-page messaging and retargeting. Read the Connectio paid-social case study
These are historical project examples from our published case studies. Figures relate to the work and periods described in each source.
View all case studies
How the work is managed
Clear responsibilities from the first brief to the next review
We begin by reviewing your product, existing activity and available evidence. The scope then sets out what Stratigia will deliver, what your team will provide and where other people or tools are involved. For an existing marketing team, that can mean auditing commercial content, agreeing on a shared roadmap and adding capacity to produce and improve the assets. We coordinate product input and approvals with the people responsible for the work. You can see the agreed priorities, delivery progress and recommendations. Performance reviews connect the work with relevant channel results and the lead-quality or sales feedback available to us. Book a strategy callBefore you choose
Questions about our marketing services
How is the work priced?
Pricing depends on the services, deliverables and level of ongoing support. We define the scope, responsibilities and commercial terms in a proposal after discussing the requirement.
Can you work with our existing website, content and tools?
Yes. We assess what can support the agreed work and what needs attention. Useful pages and assets can remain in place. Any website rebuild, tool migration or additional implementation is a separate scope decision.
What will you need from our team?
We need a point of contact, accurate product information and feedback from people who understand your customers. Depending on the scope, relevant reports, account access, expert interviews or reviews of technical content may also be needed.
How do you decide which results to measure?
We choose measures that fit the work and available tracking. Search work may use relevant queries and commercial-page performance; paid campaigns may use costs and qualified responses; email may use engagement and meaningful next actions. Delivery progress and longer-term commercial outcomes are assessed on different timescales.
Who implements website, advertising or CRM changes?
Responsibilities are agreed before the work starts. The scope identifies what Stratigia handles, what requires your team or developer, and what needs approval before going live. Advice, content production and technical implementation are defined clearly in that agreement.
Choose your next step