SAAS MARKETING SERVICES

B2B SaaS marketing services.

Need more qualified demo requests, stronger search visibility or better trial conversion? We work with B2B SaaS teams on positioning, SEO, content, paid acquisition, founder marketing and lifecycle email. Choose the support that fits your product, audience and growth goals.

WHAT WE DO

The right services.
The work behind them.

Choose the capability that fits your SaaS product, buyer and growth priorities. Each section links to specialist services with a more specific scope.

GTM Strategy

Position your SaaS product for the buyers and markets that matter.

Launching a SaaS product, entering a new market or refining your positioning? We research your ideal customers, competing products and buying decisions. Then we turn that work into clearer messaging and channel priorities your team can act on.

  • ICP and buyer research
  • Market and competitor review
  • Product positioning and messaging
  • Launch or market-expansion plans
  • Channel priorities and execution roadmap

Content & Thought Leadership

Make a complex SaaS product easier to understand and evaluate.

We turn product knowledge, customer questions and expert input into pages and articles that support real buying decisions. This includes solution pages, comparison content, technical articles and founder-led perspectives.

  • Content strategy and editorial briefs
  • Website, product and solution copy
  • Comparison and alternative pages
  • Technical articles and guides
  • Founder and expert-led content

Social & Founder Marketing

Put your SaaS expertise in front of the people you want to reach.

Your founders and product experts can explain problems buyers care about. We turn those insights into company and leadership content that supports credibility, product education and ongoing conversations with the right audience.

  • Company and founder social strategy
  • Content themes and editorial calendars
  • LinkedIn and executive-led posts
  • Product education and industry perspectives
  • Publishing coordination and review

Lifecycle & Email

Make more of your SaaS leads, trials and customer relationships.

For SaaS teams, email should support more than announcements. We plan relevant lead-nurture, trial onboarding, product adoption and re-engagement messages based on the actions prospects and customers take.

  • Lead-nurture and follow-up sequences
  • Trial and customer onboarding emails
  • Audience segmentation and messaging
  • Product adoption and re-engagement
  • Email testing and performance reviews

WORK WITH STRATIGIA

SaaS marketing support that fits your team.

Focused SaaS project

Address a specific SaaS acquisition problem with a focused SEO audit, commercial page project, product launch plan or paid campaign review. We agree on deliverables and review criteria before work begins.

Specialist support for your team

Add specialist support for SaaS SEO, content, paid acquisition, founder marketing or email while your marketing team retains control of product decisions and priorities.

Connected marketing program

Connect SaaS positioning, acquisition channels, commercial content and lifecycle messaging in one agreed program, with clear responsibilities and useful performance measures.

Tell us the area you want to improve. We can discuss a scope that makes sense for your SaaS product.

Talk about the scope

CLIENT WORK

SaaS marketing work you can review.

AI analytics SaaS

BlazeSQL

ICP-led messaging, commercial pages and SEO work for an AI analytics product.

3×Organic traffic in 3 months Reported in the case study
Read the BlazeSQL case study
Productivity SaaS

Week Plan

Search content, onboarding messages and conversion work for a productivity product.

+35%Trial-to-paid conversion lift Reported in the case study
Read the Week Plan case study
Enterprise archiving SaaS

ShareArchiver

Buying-intent landing pages, search content and internal linking for enterprise buyers.

+60%Conversions after commercial SEO work Reported in the case study
Read the ShareArchiver case study
Accounting SaaS

ZarMoney

Commercial page and buying-intent search work for a cloud accounting platform.

~200%Organic traffic growth over 1 year Reported in the case study
Read the ZarMoney case study
Business software

HyperOffice

Landing page and article optimization for software buyers comparing alternatives.

+271%Traffic on an optimized blog post Reported in the case study
Read the HyperOffice case study
Sales email SaaS

Vocus.io

Bottom-funnel content and on-page SEO for a sales email software product.

+255%Organic traffic in 3 months Reported in the case study
Read the Vocus.io case study

HOW WE WORK

Clear work. Clear ownership.

Understand your SaaS product

Review the product, ideal customers, existing channels, sales cycle and available marketing data.

Agree on scope and priorities

Select the pages, campaigns or channels to work on, with clear owners and review points.

Produce and improve the work

Develop the agreed content, campaigns or site changes, with product input and regular feedback.

Review results and next actions

Look at agreed performance measures and completed work, then decide what to continue or change.

FAQS

Questions about SaaS marketing with Stratigia.

Understand the scope, how we work with your team and what to expect.

Which SaaS companies does Stratigia work with?

We work with B2B SaaS and software businesses that need support with positioning, search visibility, content, acquisition or lifecycle marketing. That can include a new product launch, an established platform or a team entering another market.

Can Stratigia work alongside our in-house SaaS marketing team?

Yes. We can take ownership of an agreed project or add specialist capacity to your existing team. We define responsibilities for product input, content reviews, access and approvals before work starts.

Can we hire you for SaaS SEO or content without a full marketing program?

Yes. You can start with a focused SEO, content, paid acquisition or email engagement. If another channel becomes relevant later, we can discuss it separately rather than add work you do not need.

Do you develop go-to-market plans and also execute campaigns?

We can support both, depending on your scope. For a SaaS launch or expansion, that may include customer research, positioning, channel planning and agreed content or campaign delivery. If your strategy is already set, we can focus on execution.

How do you measure SaaS marketing performance?

We agree on measures that fit your goals and the tracking you have available. These can include high-intent organic traffic, qualified inquiries, trial signups, activation, paid campaign costs or other useful funnel signals. We do not promise a fixed outcome.

What will you need from our SaaS team?

We normally need a product contact, a clear explanation of your users and pricing model, and access to relevant existing marketing information. Analytics, ad platform or website access is requested only if the approved work requires it.

How are your SaaS marketing services priced?

Pricing depends on the service, deliverables and level of support. After discussing your product and goals, we can propose a focused project or an ongoing scope with the work and responsibilities explained.

When should we expect to see marketing results?

Timing depends on your starting point, product category, sales cycle and channel. Paid campaigns may provide response data sooner. SaaS SEO and content typically require more time to build meaningful search visibility. We agree on practical checkpoints before work begins.

LET US TALK ABOUT YOUR SAAS PRODUCT

Make your next SaaS marketing move more focused.

Planning a SaaS launch, struggling to turn search traffic into demo requests, or seeing trials stall before activation? Tell us where growth is slowing and we can discuss the first priorities that fit your product and team.