Get the right marketing work done—whether you need a clearer go-to-market plan, better search visibility, stronger content, paid campaigns or more effective follow-up. We work with founders and marketing teams to turn priorities into practical delivery.
Start with one service or connect several under a shared plan.
Choose the challenge closest to yours. Each service has its own role, and we'll help you decide what matters most if you're not sure where to begin.
Each capability below explains what we do, followed directly by the existing specialist services in that area. Choose what fits your team, or combine several under one plan.
Before adding channels or campaigns, get clear on who you want to reach, why they should choose your product and what your team should do first. We connect audience research and positioning with a practical go-to-market plan.
We improve the pages, content and technical foundations that support visibility in search engines and AI-assisted research. The work is guided by buying intent, product relevance and the information prospects need to evaluate your solution.
We turn your product knowledge, expert perspectives and customer questions into content that helps people compare options and make decisions. That includes commercial pages as well as ongoing editorial work.
Paid media needs more than ad spend. We work across targeting, messaging, creative, landing pages and follow-up so campaigns are judged by the responses they produce, not just impressions or clicks.
Founders and subject-matter experts have ideas buyers care about. We help shape those ideas into a consistent presence for company channels and leadership profiles without making every post a product pitch.
A first inquiry or signup is only the beginning. We plan timely, relevant messages across nurture, onboarding and re-engagement, coordinated with your customer journey and the systems your team already uses.
You don't need to outsource your entire marketing function. We can own one piece of work, add specialist capacity or coordinate several services.
An SEO audit, a set of commercial pages, a launch plan or campaign improvements—with deliverables, reviews and completion criteria agreed upfront.
Work with us on SEO, content, paid campaigns, social or email while your existing team retains visibility over priorities and approvals.
Bring positioning, acquisition, content and follow-up together, with clear ownership and review points across the work.
Not sure which engagement fits? We can discuss a starting scope without committing to a larger program.
Book a strategy call ↗Here are three examples of how positioning, acquisition, content and lifecycle marketing have been applied to software businesses.
ICP-focused messaging, commercial content, search improvements and relevant authority work for an AI analytics platform.
Read the BlazeSQL case study ↗
Onboarding emails, content and funnel experiments supporting a productivity SaaS product's activation and conversion work.
Read the Week Plan case study ↗
Commercial page improvements, buying-intent content and internal links for an enterprise archiving product.
Read the ShareArchiver case study ↗Historical project outcomes described in the linked Stratigia case studies. These results are not forecasts or guarantees.
View all case studies ↗We align the scope with your product, audience and available information, then work with the people responsible for decisions and approvals.
We can fit into your existing plans and tools. The scope identifies what we own, what your team provides and what needs approval.
Review the product, buyers, existing marketing and available performance evidence.
Define deliverables, priorities, responsibilities and the measures relevant to the work.
Deliver content, campaigns or website improvements with the required product input and reviews.
Discuss completed work, performance signals and what to continue, improve or stop.
Here's what to know before deciding how to work together.
Yes. We can take on a defined project or one ongoing capability. If other needs emerge, we can discuss them separately rather than adding services you do not need.
Yes. We work with founders, marketing leaders, product experts and developers. Responsibilities for content, access, reviews and publication are agreed as part of the scope.
Both. We can help determine priorities and then deliver the agreed campaigns, content and website work. If your strategy is already set, we can focus on execution.
Pricing depends on scope, deliverables and the level of ongoing support. We discuss your requirements before recommending an engagement and preparing a proposal.
A point of contact, accurate product information and timely feedback. Depending on the work, we may also need access to relevant analytics, advertising or content systems—with permissions agreed in advance.
We agree on measures that fit the work, such as relevant search visibility, qualified inquiries, trial activity, campaign costs or email actions where reliable tracking exists. We also report on deliverables and next steps.
It depends on the channel, starting point and buying cycle. Paid campaigns can provide earlier response data; search and content usually require a longer period. We set realistic checkpoints rather than promise a fixed result date.
Tell us what you sell, who you need to reach and where your team could use support. We'll discuss a useful starting point and what the work might include.
Stratigia helps founders and marketing teams at SaaS and B2B technology companies explain complex products, reach the right buyers and create more sales conversations.
