Your buyers need to understand what your product does, where it fits and why it deserves consideration—whether they use the software or approve the purchase.
B2B SaaS is our focus. We connect product knowledge with the positioning, content and marketing decisions buyers need. Our published work spans enterprise software, AI analytics, marketing platforms, accounting SaaS and semiconductor software.
Explore our existing industry pages across SaaS product categories and related technology markets. B2B SaaS is our focus; for adjacent briefs, we assess product fit before recommending a scope.
Sell to the users who need the product and the teams that approve it.
A team choosing software may involve end users, department leaders, procurement and technical reviewers. Each looks for a different answer before committing to a product.
We connect product positioning, use-case content and decision-stage pages to those questions, so buyers can assess fit before a demo or trial.
Explain the workflow, the output and the reason to choose the product.
AI and analytics buyers want more than a broad technology claim. They need to know what the tool actually helps them do, how it connects to their workflow and which alternatives to compare.
We use clear use cases, product education and technical context to help software buyers connect functionality with a practical business need.
Make technical claims clear and give buyers the information they need to verify them.
Finance and security buyers weigh product functionality alongside controls, implementation requirements and the reliability of the information they are given.
Our published accounting-software work provides a relevant finance-software example. For payments, regulated products and security platforms, we first agree the product expertise and review responsibilities the brief requires.
Work from the evidence and review process each specialist market requires.
Healthcare, biotechnology, agriculture and clean-energy products have different audiences, operating conditions and requirements for supporting claims.
We assess the product, existing research, subject experts and review process before recommending a scope. A page in one of these sectors is not, by itself, proof of an engagement in that sector.
Help buyers understand niche technology without stripping away the technical detail.
Products such as mobile apps, commerce tools and software serving specialized operations need clear use-case language. Search and content plans should reflect where people look for solutions and how they evaluate alternatives.
Our published work on semiconductor yield-management software illustrates the approach to a highly technical product; it is not evidence of work in every category listed below.
Begin with the actual product, intended audience and substantiated claims.
Blockchain and crypto software can serve different B2B needs, from infrastructure and analytics to compliance. The product, buyer and use case determine whether a project fits our SaaS focus.
We assess product positioning, audience fit, claims and any necessary legal or technical review before determining whether a proposed project is suitable.
Selected examples from our published B2B software work, shown separately from the industry listings.
ICP-focused messaging, commercial content, search improvements and relevant authority work for an AI analytics platform.
Read the BlazeSQL case study ↗
Onboarding emails, content and funnel experiments supporting a productivity SaaS product's activation and conversion work.
Read the Week Plan case study ↗
Commercial page improvements, buying-intent content and internal links for an enterprise archiving product.
Read the ShareArchiver case study ↗These published project examples are not claims of client experience in every industry listed above.
We start with the B2B software product: who uses it, who approves it, what prompts a purchase and what buyers need to verify.
Product demos, customer questions, sales conversations and technical documentation provide the starting material. From there, we agree the message, selected marketing work and review responsibilities.
Use cases, stakeholders, buying triggers and objections.
Evidence, subject-expert input and an agreed review process.
The relevant mix of search, content, acquisition and lifecycle activity.
Specialist software deserves specific answers. Here is how we approach different audiences and technical briefs.
Our primary focus is B2B SaaS. Some industry pages address SaaS products serving those markets; others reflect prior or adjacent software work. We keep the existing pages accessible while assessing product fit and the expertise required before agreeing work outside our core focus.
We begin with the buyer and the decision you need to support. An AI analytics platform used by finance teams, for example, may require workflow messaging, finance-specific proof and technical evaluation content.
Yes. We agree who provides product context, who owns the commercial messaging and who approves technical statements. Existing research, demos and customer questions can inform the work.
We use the material you can substantiate and agree who reviews each type of claim. Your appropriate product, technical, legal or compliance experts remain responsible for approvals within their remit.
We will explain the closest relevant work and where it differs from your market. We then assess whether the required product knowledge and review support are available. We will not present a related software project as an identical sector case study.
Share your product, target market and the questions buyers ask before a sale. We'll discuss the relevant experience, the support your brief needs and a practical first scope.
Discuss your industry
Stratigia helps founders and marketing teams at SaaS and B2B technology companies explain complex products, reach the right buyers and create more sales conversations.
