AgTech marketing for agricultural software, data and connected equipment
Show buyers how your technology fits their operation.
Stratigia plans, executes and manages marketing for B2B agricultural software, data platforms and connected equipment. We connect your product’s capabilities to the questions growers, agribusiness teams and channel partners ask before they buy.
We set the priorities, produce the agreed assets and manage the program, with your experts reviewing product facts and evidence.
The message needs to fit the operation, the buyer and the decision. We help you prioritize a segment, explain the problem your product addresses and build the content needed to assess it. Growers, agronomists, distributors and agribusiness teams may each need a different view of the same offer.
We develop product, feature, use-case and comparison pages that explain the workflows your software supports and what adoption involves. Make supported integrations, user roles and implementation needs clear before the demo.
Selling a subscription product? See our B2B SaaS marketing approach
We turn verified specifications and application knowledge into product pages, compatibility explainers and sales or partner material. Show buyers where the equipment and software fit, what setup is required and how to assess a demonstration. Keep installation, connectivity and support requirements visible.
We explain the decision or workflow your analytics, monitoring or traceability platform supports. Content can show the data inputs, outputs, users and implementation requirements your team verifies, so a buying team can assess the product’s role in its existing operation.
A grower or operator may focus on daily use. An agronomist may advise on suitability. A business buyer may assess cost, implementation and support, while a distributor needs a clear way to explain and sell the offer. We map the relevant roles and objections into the content plan.
Buying question: What would change in our day-to-day work?
Useful marketing material: Application pages, workflow explanations and product walkthroughs
Input from your team: Intended users, supported applications and the actual workflow
Buying question: Will this fit our existing setup?
Useful marketing material: Requirements, compatibility and implementation explainers
Input from your team: Verified equipment, data, connectivity and integration requirements
Buying question: What supports the expected value?
Useful marketing material: Customer stories, demonstration summaries or evaluation guides
Input from your team: Approved results with dates, conditions and relevant limitations
Buying question: What would we need to adopt it?
Useful marketing material: Onboarding, support and commercial-scope explanations
Input from your team: Delivery model, customer responsibilities and available support
Buying question: Can we sell or recommend it?
Useful marketing material: Partner presentations, product summaries and lead-routing guidance
Input from your team: Channel model, agreed responsibilities and the right sales contact
Make the business case specific to the application. If a result comes from one crop, region or operating environment, retain that context. We turn the evidence into clear marketing material, with your product and subject experts checking the facts, conditions and limitations.
an unclear product story, missing evaluation content, weak search coverage or a campaign that attracts unsuitable inquiries. We scope the work around that priority, with deliverables, owners and review points agreed before production.
Define the priority segment, use case, buying roles and reason to choose your offer. Deliverables can include a positioning brief, message hierarchy, offer plan and channel priorities. Connect the grower, agribusiness or partner audience to an appropriate next step and clear sales ownership.
Turn expert interviews, product documentation and approved demonstration findings into product pages, evaluation guides, customer stories, email copy and expert perspectives. We manage briefs, writing and revisions, with a review owner for each asset. Adapt selected content for sales, partners or relevant industry publications as agreed.
Build useful pages for category, application, comparison and vendor-evaluation searches, supported by content that answers relevant educational questions. Work can include a search-to-page map, technical priorities, briefs, existing-page updates and internal links. Use product-specific agricultural terminology, clear explanations and attributable evidence.
Connect a defined audience and supported territory to an offer your team can deliver: a product guide, demo, pilot discussion or sales consultation. We can manage agreed targeting, ads, landing pages and tests across Google Ads, LinkedIn Ads and Meta, then review inquiry fit and sales feedback alongside campaign performance.
Turn your team’s product decisions, customer questions and approved findings into an editorial plan, founder or expert posts and content adaptations. Explain the thinking behind the technology and the problems it addresses. Choose channels and a publishing plan suited to the audience and available expertise.
Build follow-up around the inquiry, product interest and evaluation stage. Deliverables can include segment definitions, email copy, workflow requirements and handoff rules for direct and partner-led contacts. Coordinate useful resources and next actions with the people handling demos, pilot discussions and sales.
A product may need to be understood before a demonstration, assessed during a suitable operating window or approved before a partner rollout. We work back from the actual decision date, using your sales team’s knowledge of the product, region and customer.
For connected equipment, a useful path might be an application guide, compatibility information and a demonstration inquiry. For agricultural software, it might be a workflow article, product walkthrough and evaluation conversation. Each asset should help the buyer make the next decision.
We coordinate the marketing assets, distribution and follow-up around that process. Your team confirms evaluation availability, technical requirements and delivery capacity before an offer is promoted.
These examples come from semiconductor software and wholesale order-management software. They show how we explain specialist products and build pages around the way business buyers search and evaluate.
For this semiconductor yield management software company, Stratigia optimized the existing pages, researched the terminology buyers use, built a content plan around buying intent and fixed technical SEO issues across the site.
Organic clicks rose from 2,630 to 4,690, comparing two consecutive six-month periods.
For this B2B order-management software provider serving wholesale distributors, Stratigia audited and improved the commercial pages and created industry and use-case pages for different types of wholesaler, supported by an outreach campaign.
These published case studies describe past engagements in other technical B2B markets. The yieldWerx figure is the result reported in that case for the periods it compares. Scope and results vary by product, audience and program.
Review the product, target segment, sales objections, existing assets and available data. Agree a prioritized work plan with deliverables, owners, factual inputs and measures. Start where the buying process needs the most support, using existing material where it is useful.
We manage the briefs, writing, revisions and agreed production or campaign tasks. Your designated experts review product facts and claims; your marketing lead approves the message and offer. We coordinate the agreed publishing and follow-up work with your sales or partner teams.
Review relevant search visibility and engagement, suitable demo or pilot requests, and sales-accepted inquiries as separate measures. Use sales feedback to identify missing information and weak handoffs. Report opportunities or attributed pipeline where reliable CRM data is available, then decide what to improve, expand or stop.
Define inquiry fit before judging campaign success: supported territory, relevant operating need, appropriate buyer role and evaluation readiness. A guide download, demonstration request, completed pilot and customer adoption are different outcomes; we report the stages your data can reliably confirm.
See our approach to demand generation and qualified pipeline
SaaS and software are our core focus, and we also work with other B2B technology companies whose products need careful explanation. Our published case studies come from technical markets such as semiconductor software and wholesale order management, where we turned specialist products into pages and content buyers could evaluate. For agricultural specifics, your product and subject experts provide and review the facts, and we build the marketing around them.
Yes. We can own selected production, campaigns or program management while your teams retain agreed product, commercial and approval decisions. Define who provides technical input, approves assets, handles direct or partner inquiries and follows up. That operating model becomes part of the scope.
Yes, where the brief and required expertise are a fit. Agree the target region, customer segment, terminology and product availability before production. Identify any local subject review or language support needed, and confirm that the evidence applies to the audience being addressed.
We can start with verified product documentation, walkthroughs and approved demonstrations. Those inputs support clear explanations of capabilities and evaluation requirements. Performance claims are used only when suitable evidence is available, and customer stories are added once the results, context and permission are confirmed.
Yes. A starting scope could cover one product’s positioning, a set of commercial pages or the content and follow-up for a defined campaign. We agree the deliverables, dependencies and measures for that project, then assess whether ongoing support would be useful.
A product walkthrough, your target segments, regions and commercial goals, and access to Search Console, analytics and any advertising or CRM reports relevant to the agreed work. During delivery, we need a product contact, the experts who review agricultural and technical claims, and someone who can approve and publish changes.
Give the right buyers a clear view of the problem you solve, the evidence behind your offer and the next step. Share your product, target audience and marketing priority, and we’ll discuss the work that would make the biggest practical difference first.
