Top 10 SaaS Marketing Podcasts You Need To Listen to Right Now

Top 10 SaaS Marketing Podcasts You Need To Listen to Right Now

Dive into the dynamic world of SaaS with our carefully curated selection of podcasts. In this digital age, podcasts have become a go-to source of valuable insights, providing a wealth of knowledge right at your fingertips. 

SaaS Marketing podcasts are a treasure trove for digital marketers, offering unparalleled access to industry experts, successful entrepreneurs, and the latest marketing trends. 

Whether you’re looking to enhance your online presence, learn about growth strategies, or discover uncommon marketing tactics, these podcasts offer a golden opportunity to stay ahead of the curve and confidently navigate the SaaS landscape.

1. SaaS Marketing Superstars

SaaS Marketing Superstars

Your search for an excellent podcast that provides incredible marketing tips ends here. SaaS Marketing Superstars is a treasure trove of information for digital marketers. 

Each week, the host, Aaron Zakowski,  interviews successful entrepreneurs and industry experts who share their success stories and valuable insights into digital marketing topics. 

This popular podcast delves deep into topics such as email marketing, landing page optimization, and growth strategies. It’s an invaluable resource for business owners and marketers looking to expand their online presence and achieve success in the SaaS industry.

Top Topics

  • Best practices in SaaS marketing
  • Social media strategies
  • Content marketing for SaaS
  • SEO for SaaS
  • Conversion optimization

Platforms Availability

  • Apple Podcasts
  • Spotify
  • Google Podcast
  • YouTube

Viewers/ Subscribers

  • Instagram: 533 Followers
  • Youtube: 50-100 Subscribers
  • YT Views: 300+
  • Facebook: 1.5k Followers
  • Twitter: 1k+ Followers

Pricing

  • Freely available on several platforms

Conclusion

This podcast is all about tips and tricks in the field of SaaS marketing. You can now listen to this host’s interviews with top SaaS marketers to gain insights on their successful strategies

2. The Growth Hub Podcast

The Growth Hub Podcast

As one of the top-rated digital marketing podcasts, The Growth Hub Podcast provides actionable marketing insights for SaaS marketers. 

Industry experts and marketing leaders provide insights on growth marketing, digital marketing trends, and effective marketing tactics. This podcast is available on Google Play and Apple Podcasts, offering a new popular episode on a weekly basis.

Top Topics

Platforms Availability

  • SoundCloud
  • iTunes
  • Spotify
  • YouTube

Viewers/ Subscribers

  • Facebook: 3.2K followers
  • Instagram: 426 Followers
  • Youtube: 200+ views
  • Twitter: 376.8K Followers

Pricing

  • Freely available on several platforms

Conclusion

The Growth Hub Podcast provides valuable SaaS marketing insights from industry experts. It features interviews with successful SaaS professionals and entrepreneurs. You can gain more insights on SaaS SEO and SaaS Marketing by listening to this amazing podcast.

3. Marketing Spark (The B2B SaaS Marketing Podcast)

Marketing Spark

Marketing Spark is a must-listen for B2B marketers. The podcast provides valuable insights into B2B SaaS marketing strategies, including uncommon marketing tactics and effective marketing tactics. 

Hosted by a successful entrepreneur, the podcast features interviews with marketing leaders from some of the fastest-growing SaaS companies. Topics covered include email marketing, content marketing, and search engine optimization. 

It’s an invaluable resource for marketers looking to stay ahead of the curve in the dynamic world of B2B marketing. The podcast is available on Google Podcasts and Apple Podcasts.

Top Topics of Discussion

  • B2B marketing strategies
  • Case studies of successful campaigns
  • Email marketing in B2B
  • Influencer marketing
  • Personalization in B2B SaaS marketing

Platforms Availability

  • Stitcher
  • Apple Podcasts
  • Spotify
  • Play Store

Viewers/ Subscribers

  • Twitter: 13.1K Followers
  • Facebook: 100+ followers
  • Apple Podcast: 4.7 ratings

Pricing

  • Freely available on several platforms

Conclusion

This podcast focuses on strategies for effective B2B SaaS marketing. You can learn more about SaaS marketing by listening to the amazing interviews with leaders in the field and discussing innovative SaaS marketing methods.

4. SaaS Breakthrough

SaaS Breakthrough

Offering invaluable insights from some of the biggest names in the SaaS industry, SaaS Breakthrough is a must-listen for any marketer or business owner in the SaaS space. 

Hosted by the team at Demio, the podcast features interviews with marketing professionals in the SaaS industry.

This popular podcast covers a wide range of digital marketing topics, from email marketing to SEO, and features interviews with experts who provide actionable insights for business growth. It’s an excellent resource for those looking to establish an online business or enhance their digital marketing skills. 

Top Topics of Discussion

  • Latest marketing technology
  • Customer retention strategies
  • Building a SaaS marketing team
  • SaaS metrics and KPIs
  • Brand building in SaaS
  • SaaS and SEO

Platforms Availability

  • Spotify
  • Apple Podcasts
  • SoundCloud
  • Stitcher

Viewers/ Subscribers

  • Facebook:  2.8K 
  • Twitter: 200+

Pricing

  • Freely available on several platforms

Conclusion

SaaS Breakthrough provides a deep dive into successful marketing strategies used by SaaS companies. 

5. SaaS Marketing Makeover

SaaS Marketing Makeover

SaaS Marketing Makeover is an excellent podcast for marketers interested in improving their SaaS marketing strategies. Each episode, the host – a successful entrepreneur – reviews a SaaS company’s marketing strategy and provides actionable insights for improvement. 

Topics covered include email marketing, landing page optimization, and uncommon marketing tactics. 

This podcast is an invaluable resource Directive presents for anyone looking to enhance their digital marketing skills and succeed in the SaaS industry.

Top Topics of Discussion

  • SaaS marketing case studies
  • Redesigning marketing strategies
  • Content optimization and creation
  • SEO optimization
  • Conversion rate optimization
  • Landing page best practices

Platforms Availability

  • Youtube
  • Spotify
  • Website

Viewers/ Subscribers

  • Youtube:  2.58K subscribers (Directive)
  • Facebook: 1K followers (Directive)
  • Twitter: 2,907 Followers 

Pricing

  • Freely available on several platforms

Conclusion

You can now avail unique insights offered by  SaaS Marketing Makeover and take a step forward towards analyzing and redesigning the marketing strategies for your SaaS business.

6. The Marketing Hero Podcast

The Marketing Hero Podcast

The Marketing Hero Podcast is likely a platform where marketing experts and industry leaders come together to share their insights and experiences. 

The podcast might cover a wide range of topics, from digital marketing strategies and SEO, to growth marketing and uncommon marketing tactics. 

This podcast could be an invaluable resource for marketers aiming to enhance their skills and understanding of the marketing landscape.

Top Topics of Discussion

  • Marketing strategy development
  • Digital marketing trends and innovations
  • Case studies of successful marketing campaigns
  • Social media marketing strategies
  • SEO best practices and updates

Platforms Availability

  • Apple Podcasts
  • Amazon Music
  • Spotify

Viewers/ Subscribers

  • Facebook: 50+ Followers
  • Youtube: 3.86K subscribers 

Pricing

  • Freely available on several platforms

Conclusion

With a touch of humor, The Marketing Hero Podcast can help you explore the world of marketing with industry. You can listen to veterans sharing their success stories, strategies, and insights and enhance your SaaS marketing strategy.

7. The Product Marketing Show

The Product Marketing Show

The Product Marketing Show presented by Content Beta might be an excellent resource for marketers looking to delve into the specifics of product marketing in the SaaS industry. 

Listeners could learn from industry experts about product-led growth strategies, the development of compelling value propositions, and product launch tactics.

Top Topics of Discussion

  • Product positioning and messaging
  • Go-to-market strategies
  • Competitive analysis and market intelligence
  • Product launch strategies
  • Customer persona development and understanding the customer journey

Platforms Availability

  • Youtube
  • Content Beta Website

Viewers/ Subscribers

  • YouTube: 1.2K views (total)

Pricing

  • Freely available on several platforms

Conclusion

 Dive deep into the realm of product marketing, understanding strategies and tactics to position and launch successful products.

8. Product Marketing Life

Product Marketing Life

Product Marketing Life could be all about SaaS marketers’ experiences, challenges, and triumphs. The podcast might delve into the day-to-day life of product marketing experts, providing insights into their workflows and sharing tips on managing products throughout their lifecycles.

Top Topics of Discussion

Platforms Availability

  • Apple Podcasts
  • Audible
  • Spotify

Viewers/ Subscribers

  • Spotify: 100+ subscribers

Pricing

  • Available only in regions with Spotify Podcasts

Conclusion

With Product Marketing Life you can get a candid look into the daily life of product marketers, discussing their challenges, triumphs, and lessons learned along the way.

9. Build Your SaaS by Transistor.fm

Build Your SaaS by Transistor.fm

Build Your SaaS could be a helpful guide for SaaS founders, marketers, and developers aiming to build and grow their SaaS business. This podcast might cover topics ranging from SaaS development, growth strategies, to effective marketing tactics, providing valuable resources for its listeners.

Top Topics of Discussion

  • SaaS business model and monetization strategies
  • Product development best practices for SaaS
  • Marketing strategies for SaaS companies
  • Scaling a SaaS business
  • Customer acquisition and retention in the SaaS industry

Platforms Availability

  • YouTube
  • Apple podcasts
  • Spotify

Viewers/ Subscribers

  • Twitter: 2,494 Followers
  • Youtube: 6.14K subscribers (Justin Jackson for Transistor)

Pricing

  • Freely available on several platforms

Conclusion

Tune in to “Build Your SaaS” by Transistor.fm  and get your comprehensive guide to building and scaling a successful SaaS business from ground zero.

10. The SaaS Venture

The SaaS Venture

The SaaS Venture hosted by Darren Shaw could be aimed at exploring the journeys of SaaS entrepreneurs. 

From initial product ideation to SaaS marketing strategies and growth hacks using SaaS SEO tricks, this podcast might cover all aspects of establishing and growing a successful SaaS business.

Top Topics of Discussion

  • Journey of SaaS startups from inception to growth
  • Raising funds for a SaaS business
  • Overcoming challenges in the SaaS startup world
  • Insights from successful SaaS entrepreneurs
  • SaaS market trends and future predictions

Platforms Availability

  • Apple Podcasts
  • Spotify
  • Google Podcasts
  • Overcast

Viewers/ Subscribers

  • Twitter: 21.9K Followers (Darren Shaw)
  • 5/5 rating on Apple Podcast

Pricing

  • Available on Apple Podcasts

Conclusion

Embark on a journey through the exciting world of SaaS startups, learning from the experiences of successful entrepreneurs and industry experts.

Final Verdict

In the fast-paced world of SaaS, staying updated is vital. Podcasts have emerged as a crucial resource in this regard, offering actionable advice, valuable insights, and a deep understanding of the SaaS industry along with role of SaaS SEO and marketing at large. 

So plug in your headphones, tune into these top-notch SaaS Marketing podcasts, and embark on a journey of learning and growth in the thrilling world of SaaS. Here’s to your future success!

11. Grow Your B2B SaaS podcast

Grow your B2B SaaS Podcast

Hosted by Joran Hofman, a SaaS Founder who is still bootstrapped and on the same journey as you are. Joran Hofman is growing his own B2B SaaS called Reditus which helps B2B SaaS companies to grow their revenue by leveraging the indirect marketing channel (affiliates & partners). Before this he was the Head of Customer Success at a startup, which started his obsessing for driving value to his clients.

In the podcast all topics related to growing a B2B SaaS are covered, from getting your first 1.000 clients to bootstrapping to 20M+ ARR and everything in between. In every season he interviews 20 guests, at the end of every season they publish a summary episode with all the advice given, these are a true gold mine of information.

Within a year after launching his podcast already ranked in the top 10% podcasts globally. This is due to his Dutch approach to things and the industry experts he receives on his show.

Top topics of discussion:

  • Purely focused on B2B SaaS
  • Go To Market Strategies
  • Achieving Product Market Fit
  • Bootstrapping a B2B SaaS
  • Growth Hacking strategies

Platforms Availability

SpotifyApple podcastYoutube, Reditus website

Frequency

Weekly

Top episodes

Pricing

  • Freely available on several platforms

As the Founder of Stratigia, Abbas Sarfraz has helped hundreds of Software-as-a-Service (SaaS) companies acquire and retain customers. With hands-on experience in marketing and sales, business and product strategy, and operations for early stage SaaS companies, Abbas has perfected the art of successful SaaS Startups Launch and Growth.

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