SaaS SEO strategy, execution and consulting
Build a search channel around the software you sell.
Your product should be part of the conversation when people search for a solution, compare tools or look for a better way to work. Stratigia helps SaaS companies improve the pages that support those decisions. We connect keyword research, technical SEO, commercial content and relevant links with a clear route to your demo, trial or signup.
You get a plan grounded in your product, then the research, content, technical work and outreach to carry it out, with priorities and responsibilities made clear.
2,630 → 4,690 Google Search clicks across the case study’s two six-month comparison periods.
The work for this semiconductor yield-management software covered content planning, commercial-page improvements and technical SEO.
Read the yieldWerx case studyStratigia improved commercial landing pages, developed buying-intent content and connected articles to product pages for this enterprise archiving platform.
Read the ShareArchiver case studyThe accounting SaaS engagement combined improvements to existing pages with new feature, use-case, industry and comparison pages, plus buying-intent articles.
Read the ZarMoney case studyPublished case studies from 2023 and 2024 describe past engagements. The yieldWerx figures refer to the periods in that case and do not predict results for another project.
More pages, technical fixes and outreach all take time and budget. We start by deciding which work has a clear role in your acquisition plan.
indexing, rendering, page intent, site structure and internal links.
which access or relevance issues to fix first.
the audience, queries, page topics and how each page connects to the product.
which topics to keep, change or stop pursuing.
message clarity, product evidence, next steps and conversion tracking.
which page or measurement changes deserve attention.
This becomes a prioritized plan with named owners and a reason for each recommendation.
The scope follows the diagnosis. These are the core areas we can bring together for your product.
We assess how people describe the problem, search for a category and compare options. Product fit, query intent, existing performance and competing pages guide the priorities.
A keyword-to-page map showing which pages to improve or create, what each should answer and how it connects to product consideration. Relevant opportunities may include feature, use-case, integration, category and alternative searches.
We review the site issues affecting important pages: indexing, rendering, canonicals, duplicate URLs, internal linking and page structure. On-page work addresses titles, headings, content and useful next steps.
Explore technical SEO servicesA prioritized technical backlog and page-level recommendations, with implementation owners and acceptance checks. Development and CMS responsibilities are agreed before delivery starts.
We use product demonstrations, customer questions and subject expertise to plan or improve feature pages, use cases, comparisons and supporting articles. Existing useful content is part of the plan.
Explore SaaS content marketingAgreed page briefs, content updates or new content, with product-review requirements and internal-link recommendations. Each asset has a defined audience, question and role in evaluation.
We assess publications, software directories, product listings and editorial opportunities that are relevant to your software and its audience. Outreach is built around accurate product information and useful contributions.
Explore SaaS link buildingAn opportunity and outreach record showing what was pursued, what was published and where it fits. Relevance and editorial context guide the work; a placement count or authority score alone cannot show that value.
We connect delivered work with relevant search visibility, landing-page performance and the buyer actions your tracking can reliably show.
A clear account of changes, observed results, measurement gaps and recommended next actions. Demos, trials, signups and qualified opportunities are included where analytics and CRM access support them.
Your users, technical evaluators and budget owners may need different evidence before they agree to a demo or purchase. We connect their questions with the right product, use-case, comparison and implementation content.
The priorities follow your sales motion. That may mean clearer category positioning, stronger commercial pages or material that helps an internal champion explain the software to colleagues. Relevant enquiries, accepted demos and opportunities become part of the review when reliable data is available.
Explore our B2B SaaS focusConsumer subscription software and self-serve tools often start with a personal task: organizing work, learning a skill, creating something or finding an easier way to get a result.
Our B2C SaaS SEO approach connects those needs with pages that explain what the software does and make it easy to assess fit. The plan can include:
The research stays grounded in the consumer-software audience rather than treating every high-volume query as a prospect. We map searches to the page best placed to answer them, then review the route into signup, trial or installation where relevant.
Measurement separates visits, completed signups and trial starts. Early product use and paid conversion add context where product data is available; onboarding, pricing and product experience remain part of that assessment.
Choose this when you need selected research, content, on-page or outreach work planned and delivered. We agree the priorities and outputs, coordinate the work and review implementation. Your team provides product input, approvals and any development support assigned to it.
Choose this when you already have people doing the work and need help with the decisions. We can review your keyword map, challenge page priorities, improve briefs, assess technical recommendations and work through performance findings with your team.
Advice is based on your own pages, data and backlog, not generic training. We agree the advisory scope and who carries out each recommendation.
A focused project or a wider program should have a clear owner, defined deliverables and a review point. We discuss that structure before recommending a scope. Because Stratigia also runs content, paid and lifecycle programs, search work can connect to the rest of your acquisition plan instead of running in isolation.
Your feature pages, comparisons and product profiles should give a consistent, accurate account of what the software does, who it helps and what supports its claims.
We review those facts alongside page accessibility, useful original content and the questions buyers ask. Where AI visibility is in scope, we assess representative buyer questions and record observed mentions, citations and referrals separately from conventional search performance.
Strong SEO foundations remain the basis for visibility in AI search features. No agency can guarantee that a product will appear in an AI answer.
Explore SEO & AI SearchReview a product demonstration, the intended audience, search performance, important pages and available conversion data.
Identify the work, the buyer question it serves and the evidence needed. Assign owners and review requirements.
Work through the backlog, review claims with product experts and check implementation against the agreed requirements.
Review relevant visibility and buyer actions alongside completed work. Explain gaps or uncertainty and set the next priorities.
You should be able to see why a page is in the plan, who owns the next action and what evidence will inform the review.
If you first need a diagnosis, explore our SEO auditYes. The scope changes with the stage. An early-stage product may need focused research and a small set of commercial pages that explain it clearly. An established product often needs technical clean-up, consolidation of existing content and a wider program across research, content and links. We recommend a scope after reviewing your starting point.
Choose around the work and ownership you need. A specialist may suit a defined task; a wider program may need coordination across strategy, technical work, content, outreach and reporting. Compare relevant SaaS experience, responsibilities, capacity and access to product knowledge.
No. We review existing pages, visibility and relevant links before recommending changes. Useful pages can stay, improve or support new content. Removals and consolidation need a specific reason and, where appropriate, a migration plan.
A product walkthrough, your target customers and goals, and access to Search Console and analytics where possible. Once work begins, we need a product contact to review claims and someone who can approve or implement website changes. We agree these responsibilities before delivery starts.
Timing depends on current visibility, competition, technical constraints, publishing capacity and the buying cycle. We define the early work and review points after assessing the starting data. Delivery milestones and search or business results are reported separately.
No. Rankings and revenue depend on factors no agency controls. We agree the work, measurement and review process, then report verified search and business results with their limits.
Tell us about the software you sell and the acquisition goal you want to work toward. On the call, we’ll discuss your starting point, the first priorities and the right balance of execution and advisory support.
