Top 11 Benefits of Inbound Marketing for SaaS Businesses
Our fast-paced lives have drastically changed our shopping habits and preferences. People are too busy to watch irrelevant ads and sift through email or message inboxes to search for their desired products or services.
This pops the million-dollar question of the most effective way to reach such an audience. The answer is an effective inbound marketing strategy. An inbound marketing strategy for SaaS businesses creates a wholesome and fool-proof plan.
Inbound marketing has countless benefits, especially for SaaS businesses. We shall discuss these in this article in detail.
1. Cost-Effectiveness
Finances determine major business decisions. Especially with startups, limited finances are a major concern. The lack of funds hinders the creation of a successful and efficient marketing strategy.
Outbound marketing involves reaching potential customers through print, electronic, and social media advertisements. Ad campaigns and marketing strategies require heavy investments.
On the contrary, inbound marketing efforts immensely save money. It costs 62% less than outbound marketing. This is because it does not require running expensive ads or paying hefty amounts to marketing teams in devising plans.
All that businesses have to do is to create effective content such as blog posts, articles, and social media content and employ the best SaaS SEO services. From then on, they sit back and see their results in action.
Additionally, this marketing technique works in a rather automated manner which skips the need for a dedicated sales and marketing team. Thus, inbound marketing costs substantially less than a traditional marketing strategy.
2. Reduce Time
Typically, individuals click on a post or infographic on social media that they find interesting. They dig in further to see the page or handle that has made the post. They browse through and see more valuable content relevant to their fields and expectations.
All the information compels them to visit the business’s website. The convincing services that resonate with their needs and expectations finally drive action through subscription or purchase.
Among the benefits of Inbound marketing is that it saves time for all team members, which they invest in their final customer interaction stages. In addition, all the saved time allows more room for strategic planning and forecasting.
3. Better Return On Investment (ROI)
Every business makes some investment when it propagates its business to the masses. A survey conducted in 2023 revealed that marketers spend between 3000 – 5000 US dollars on content marketing every month.
When it comes to SaaS businesses in particular, the dynamics and type of ads are different due to the exclusive nature of these businesses. Thus, SaaS businesses invest even more to make their desired impact. Yet, despite all these efforts, the return on investment is low because not all ads drive action and reach.
Inbound marketing creates long-lasting, SEO-optimized content, so Google ranks it in its searches. As a result, potential customers are coming to the website instead of trying to bring them to it. Not only this, the visitors are the ideal customers, even for the business itself.
4. Targeted Leads
What differentiates an inbound strategy from traditional marketing is its leads. As a result, it has the potential to attract only relevant and targeted customers instead of inviting unwanted visitors.
Particularly with SaaS businesses, driving action and signups are highly important. They demand more action instead of mere visits. Inbound marketing provides this service.
Through inbound marketing, the created content has the ability to lead a potential client to your website. Then, if your website convinces them of your software’s benefits, you have a regular customer.
Statistics show that 75% of companies in Latin America use inbound marketing to convert their leads into customers. Thus, another benefit of inbound marketing includes generating targeted and improving conversion rates.
5. Better Credibility
The research concludes that 95% of people use search engines for their purchase considerations. A SaaS business that displays on top of the results or even on the first page will automatically position itself as a trustworthy website for people.
Inbound marketing is a marketing strategy that aims to improve and position quality content instead of shallow techniques such as campaigns or intrusive ads. Proper search engine optimization improves Google’s ranking. All these methods reflect the visitor’s experience, who consider top rankers the best options for their queries.
Another interesting aspect of inbound marketing is the psychological impact. Recently, the high frequency of intrusive ads, especially on social media, has created a rather involuntary response of ignoring or not taking them as seriously.
People tend to give more weightage to websites they reach out to. A business that does not create flashy, interrupting promotions is believed to have a better position and be more authentic.
Personalized emails are another aspect of inbound content marketing that greatly helps in building trust among people for your business or brand. Although cold calling and email marketing newsletters are common ways of reaching out to prospective clients, people can always differentiate generic emails from personalized ones.
A personalized email sent exclusively to a client is the quickest way of ensuring a lead and happy customers. People like to feel important and special, and any business that makes them feel so gains more trust as compared to one that treats them as mere customers.
6. Improved Brand Positioning
Every SaaS business caters to unique concerns and provides complete software solutions. How each business provides solutions at the best price determines its brand position.
Since inbound marketing focuses on content, businesses hit two targets with the same arrow. First, they create optimized content that ranks high on the searches. Second, the problem-solving in the content, such as How to’s, do’s, and don’t, and suggested solutions position a brand better than its competitors.
Moreover, quality content backed by facts establishes strong grounds for SaaS businesses to be experts in their field. Thus, creating content that brings value and awareness to readers is one of the strongest benefits of inbound marketing.
7. Sustainable Results
Outbound marketing is a technique that focuses on creating temporary hype. Businesses and brands create ad marketing campaigns set to run for a set period of time.
After that time, all ads running on television or between YouTube videos are obsolete, regardless of how many leads they have generated. It might be available in some archives but will no longer run with the same frequency to drive the desired action.
The best part is that inbound marketing has “permanent” results. This is because inbound marketing focuses on marketing areas that will last forever: online content. All content created and optimized as part of inbound marketing is published and stored on the world wide web.
By having content on the internet, SaaS businesses have greater and almost everlasting chances of generating customers. Since its content will always be online, it will continue serving its purpose independent of time limitations. All they must do is continue to update and optimize their content so it maintains its ranks on search engines.
However, the only apparent downside to this is the time it takes to position your content to such a level. SEO and effective content take time to create and make an impact.
Usually, businesses want the easy way out. They focus on their minutes to fame instead of being farsighted. Nevertheless, there is no doubt that although inbound marketing demands time, effort, and continuous updates, its benefits are permanent and sustainable.
8. Enhanced Outreach
If you are a potential customer searching for a SaaS that caters to your needs, with occasional changes, your line of action is likely to revolve around the following practices:
- Asking a friend or relative for a recommendation
- Searching for reviews of the software your peers have recommended
- Visiting websites and giving a sweeping look at their homepage and landing page
- Searching the internet for options
- Reading any articles or blogs shared by people in your network
As mentioned above, quality content and services have the power to influence people more than we know. Inbound marketing, although a continuous and skill-oriented strategy, has the potential to take your business to unprecedented heights.
With properly published content on social media channels and search engine optimization, your SaaS business can attract customers from sources apart from the internet. Undoubtedly, these perks are missing in traditional marketing techniques.
9. Measurable Growth
Every SaaS business focuses on growth and Monthly Recurring Revenue. They measure their success based on the number of subscribers they attract in a given time. Inbound marketing offers the benefit of measurable growth.
Through inbound marketing, business owners and stakeholders can review the sources of their revenues. The latest software and customer relationship management tools allow marketing teams to see which links or blogs brought customers to their business. In addition, they can see how their emails are performing and analyze recipient responses.
Such detailed and exclusive reporting allows businesses to interact with potential and existing customers best according to their preferences and interests. Also, inbound marketing and subsequent leads let marketing teams understand their well-performing or underperforming areas so that necessary action can be taken.
10. Applicable for All
The best thing about inbound marketing is that it applies to all businesses of every industry, regardless of scale.
Whether you are a product-based business or service-providers, or SaaS business, inbound marketing offers the best value and results. The only thing needed is quality content, optimization, and a regular social media presence.
Even the content does not have to be flamboyant or too complicated. Simple yet engaging writing that answers all questions and provides proper guidance will suffice. The next process is to optimize it. Optimizing content according to SEO requirements will make your content visible on search engines.
Inbound works equally effectively for startups and established corporations. The minimum effort will yield positive results if they do things right.
11. Futuristic Approach
Our changing lifestyles and business dynamics have greatly modified how we purchase or do business. Contrary to how it was in the past, people now prefer to make choices on their own instead of being lured into a decision.
Nowadays, buyers have more awareness and independence. As a result, they wish to buy things without external pushes or “convincing” talks. Also, they have their minds made up way before they approach a brand or visit a store.
Inbound marketing aligns with all these buyer personas. It is a subtle yet effective, non-intrusive way that makes a customer come to you instead of pulling them towards you. It is accurate to say that it is the future of marketing since it checks all boxes of cost-effectiveness and a customer-centric approach.
The TakeAway
Inbound marketing is the reality of marketing now. This futuristic approach caters to our changing buying environment and preferences. Unfortunately, several SaaS businesses are still unaware of the benefits of inbound marketing. This blog will help them comprehend the advantages of inbound marketing.
However, even if SaaS businesses know the unmatched benefits of inbound marketing, the next question is where to find a reliable marketing agency that works in a way to provide all mentioned benefits. The answer is Stratigia. We are a reliable SaaS marketing agency that understands the exclusive needs of businesses and provides tailored solutions. So, reach out to us and learn about the best inbound marketing strategies.
