15 Best Email Marketing Tools for SaaS

Best email marketing tools for SaaS

Selecting the right email marketing tool is pivotal for SaaS businesses, aiming to nurture strong connections with their customer base throughout the entire journey. The 15 tools highlighted offer a strong suite of features from advanced analytics and customizable templates to automation and segmentation capabilities, ensuring especially designed and effective communication for your audience. 

These platforms not only boost engagement and conversion rates but also support a variety of email types, from promotional to transactional, catering to every aspect of a SaaS company’s email marketing needs.

List of the 15 Best Email Marketing Tools for SaaS

  1. MailChimp
  2. ActiveCampaign
  3. Benchmark 
  4. Drip.com 
  5. Ortto 
  6. Brevo 
  7. Customer.io
  8. ConvertKit
  9. Mailjet
  10. Klaviyo
  11. Constant Contact
  12. MailerLite
  13. Gist
  14. Omnisend
  15. Mailmodo

1 – MailChimp

Mailchimp

MailChimp stands out as an email marketing tool for SaaS due to its comprehensive suite of features designed to optimize email campaigns, improve engagement, and boost conversion rates. With its user-friendly interface and advanced analytics, it supports businesses in creating effective email marketing strategies.

List of Features

These are all the features MailChimp can provide for your SaaS as an email marketing tool

  • Email Campaigns
  • Marketing Automation
  • Transactional Emails
  • Signup Forms
  • List Segmentation
  • A/B Testing
  • Reports and Analytics
  • Dynamic Content
  • Email Templates

Top 3 Features

These are the top 3 features MailChimp specializes in:

1 – Marketing Automation

Enables sending of automated email sequences catered to the customer journey, improving engagement and conversion rates by reaching recipients with the right message at the right time.

Marketing automation feature of Mailchimp

2 – A/B Testing

This feature allows for testing different subject lines, email content, and send times to determine the most effective strategy, thus optimizing email campaign performance.

A/B testing feature of MailChimp

3 – Dynamic Content

Customize email content based on subscriber data and behavior, improving personalization and relevance, which can lead to higher engagement and conversion rates.

Dynamic content feature of MailChimp

Pricing

MailChimp has a few pricing plans suited for their diverse users

  • Free Plan: Limited features for up to 2,000 contacts and 10,000 sends per month.
  • Essentials Plan: Starting at $6.50/month, includes basics for email marketing.
  • Standard Plan: Beginning at $10/month, offers advanced automation and analytics.
  • Premium Plan: Starting at $175/month, includes all features for high-volume senders.

Average Rating

We explored its reviews on reputable sites and tech forums and the average rating of MailChimp came out to 4.3.

Average rating of MailChimp

Reviews

A user's review about MailChimp

A user's review about MailChimp

Bottom Line

Mailchimp excels as an email marketing tool for SaaS with its wide array of features like marketing automation, dynamic content, and detailed analytics. These capabilities help businesses craft personalized emails, manage subscriber lists effectively, and analyze campaign performance to continuously refine their email marketing strategies for better engagement and higher conversion rates.

2 – ActiveCampaign

ActiveCampaign

ActiveCampaign is a powerful email marketing tool for SaaS companies, offering a rich set of features to optimize email campaigns, improve customer engagement, and improve conversion rates. Its comprehensive platform supports a range of email marketing efforts, from automated sequences to detailed analytics.

List of Features

These are all the features ActiveCampaign can provide for your SaaS as an email marketing tool

  • Email Marketing Campaigns
  • Marketing Automation
  • Transactional Emails
  • Signup Forms
  • List Segmentation
  • A/B Testing
  • Email Templates
  • CRM Integration
  • SMS Marketing
  • Social Media Marketing

Top 3 Features

These are the top 3 features ActiveCampaign specializes in

1 – Marketing Automation

Automates the entire customer journey, allowing personalized email sequences that increase engagement and conversion rates.

Marketing automation feature of ActiveCampaign

2 – Advanced Reporting

Offers insights into email campaign performance, helping to refine strategies and improve email marketing ROI.

Advanced reporting feature of ActiveCampaign

3 – CRM Integration

Smoothly integrates with a built-in CRM, improving contact management and enabling targeted email marketing campaigns.

CRM integration feature of ActiveCampaign

Pricing

ActiveCampaign has a few pricing plans suited for their diverse users

  • Lite: Starting at $29/month
  • Plus: Starting at $49/month
  • Professional: Starting at $149/month
  • Enterprise: Starting at $259/month

Average Rating

We explored its reviews on reputable sites and tech forums and the average rating of ActiveCampaign came out to 4.5.

Average rating of ActiveCampaign

Reviews

A user's review about ActiveCampaign

A user's review about ActiveCampaign

Bottom Line

ActiveCampaign is an excellent email marketing tool for SaaS, providing a suite of advanced features that allow for sophisticated email marketing strategies, personalized customer engagement, and efficient management of email lists and campaigns. It supports businesses in achieving higher conversion rates and enhancing email marketing efforts across various stages of the customer lifecycle.

3 – Benchmark Email

Benchmark Email

For SaaS companies seeking an effective email marketing tool, Benchmark Email emerges as an exceptional choice. This platform simplifies email marketing, allowing businesses to effortlessly create engaging campaigns that resonate with their audience. By offering a suite of user-friendly features, Benchmark Email supports companies in nurturing leads, improving customer engagement, and driving growth through strategic email communication.

List of Features

These are all the features Benchmark Email can provide for your SaaS as an email marketing tool

  • Drag-and-drop email design
  • Automation for email sequences
  • Advanced reporting and analytics
  • A/B testing for emails
  • List management and segmentation
  • Integrations with various platforms
  • Mobile-responsive email templates
  • Real-time engagement tracking

Top 3 Features

These are the top 3 features Benchmark Email specializes in

1 – Drag-and-Drop Email Builder

This feature allows for easy creation of beautifully designed emails without the need for coding expertise. Users can select from pre-designed templates or build their own from scratch, making it versatile for different types of email campaigns.

Drag and drop email builder of Bechmark Email

2 – Automation Feature

Benchmark Email’s automation capabilities enable the setting up of triggered email sequences for different subscriber actions. This helps in sending personalized emails to engage trial users, nurture leads, or reactivate inactive users, ensuring each subscriber receives relevant content at the right time.

Automation feature of Benchmark Email

3 – Advanced Reporting and Analytics

Detailed insights into email campaign performance, including open rates, click-through rates, and conversion rates, help businesses refine their email marketing strategies. Benchmark’s reporting tools offer valuable data to optimize future campaigns and improve email marketing ROI.Advanced reporting and analytics feature of Benchmark Email

Pricing

Benchmark Email has a few pricing plans suited for their diverse users

  • Free Plan: Includes basic features with limited sends per month.
  • Pro Plan: $13 per month, offering advanced features, unlimited sends, and premium support. 

Average Rating

We explored its reviews on reputable sites and tech forums and the average rating of Benchmark Email came out to 4.3.

Average rating of Benchmark Email

Reviews

A user's review about Benchmark Email

A user's review about Benchmark Email

Bottom Line

Benchmark Email is a compelling email marketing tool for SaaS businesses looking to create impactful email campaigns. Its user-friendly interface, combined with powerful automation and detailed analytics, makes it easy to design, execute, and evaluate effective email marketing strategies. By focusing on customer engagement and conversion optimization, Benchmark Email helps SaaS companies build meaningful relationships with their audience and achieve better marketing outcomes.

4 – Drip.com

Drip.com

Drip.com stands out as an exceptional email marketing tool for SaaS due to its user-friendly features designed to simplify the complex process of engaging audiences and boosting revenue. With an emphasis on automation and personalization, Drip.com provides the tools necessary to create meaningful conversations and lasting relationships with your audience.

List of Features

These are all the features Drip.com can provide for your SaaS as an email marketing tool

  • Email Marketing Campaigns
  • Marketing Automation
  • Segmentation
  • Email Personalization
  • Drag-and-Drop Email Builder
  • Advanced Reporting
  • SMS Marketing
  • Ecommerce Integration
  • Native Integrations
  • Email Deliverability

Top 3 Features

These are the top 3 features Drip.com specializes in

1 – Marketing Automation

Automate your marketing channels to run evergreen strategies, freeing up valuable time. This allows for consistent engagement without manual effort.

Marketing automation feature of Drip.com

2 – Email Personalization

Cater your messages with dynamic content that resonates with your audience, improving engagement and conversion rates.

Email personalization feature of Drip.com

3 – Advanced Reporting

Gain insights into your marketing strategies with detailed analytics, enabling data-driven decisions to optimize your campaigns.

Advanced reporting feature of Drip.com

Pricing

Drip.com has a few pricing plans suited for their diverse users

  • 2500 people in emailing list: $39 /month
  • 22,500 people in emailing list: $329 /month

Average Rating

We explored its reviews on reputable sites and tech forums and the average rating of Drip.com came out to 4.4.

Average rating of Drip.com

Reviews

A user's review about Drip.com

A user's review about Drip.com

Bottom Line

Drip.com is a powerful tool for SaaS, offering a blend of simplicity and sophistication in email marketing. Its automation and personalization capabilities ensure that every communication feels personal and effective, improving engagement and conversion rates. With Drip.com, businesses can foster deeper connections throughout the entire customer journey, making it an indispensable tool in the email marketer’s arsenal.

5 – Ortto

Ortto

Ortto stands out as an email marketing tool for SaaS due to its unified platform that integrates customer data, marketing automation, and analytics. This all-in-one solution facilitates streamlined communication and targeted marketing strategies, making it an attractive choice for SaaS businesses looking to improve their email marketing efforts.

List of Features

These are all the features Ortto can provide for your SaaS as an email marketing tool

  • Drag-and-Drop Email Builder
  • Advanced Reporting and Analytics
  • Automated Email Campaigns
  • Personalized Email Content
  • A/B Testing for Emails
  • Integration with CRM and Other Tools
  • Segmentation and Targeting
  • Email Deliverability Optimization

Top 3 Features

These are the top 3 features Ortto specializes in

1 – Drag-and-Drop Email Builder

This intuitive tool allows for easy creation of engaging and professional emails without the need for coding knowledge. Users can quickly design compelling email templates that reflect their brand.

Drag and drop email builder feature of Ortto

2 – Advanced Reporting and Analytics

Ortto provides deep insights into email campaign performance, including open rates, click-through rates, and conversion rates. This enables businesses to make data-driven decisions and continuously improve their email marketing strategies.

Advanced reporting and analytics feature of Ortto

3 – Automated Email Campaigns

With automation features, Ortto allows for the scheduling and sending of email sequences based on specific triggers and customer behaviors. This helps in nurturing leads and improving engagement throughout the customer journey.

Email campaigns automation feature of Ortto

Pricing

Ortto has a few pricing plans suited for their diverse users

  • Professional Plan: Priced at $509 per month (billed annually), ideal for businesses seeking advanced features without the need for custom solutions.
  • Business Plan: At $849 per month (billed annually), this plan is the most popular, offering priority support and additional features like mobile push notifications and transactional emails & SMS.
  • Enterprise Plan: For $1,699 per month (billed annually), offering the most comprehensive set of features including a dedicated Success Manager and Email Deliverability Consultant for large scale operations.

Average Rating

We explored its reviews on reputable sites and tech forums and the average rating of Ortto came out to 4.3.

Average rating of Ortto

Reviews

A user's review about Ortto

A user's review about Ortto

Bottom Line

Ortto is a powerful email marketing platform for SaaS businesses, offering a suite of tools designed to create more effective and efficient email marketing campaigns. By providing a comprehensive platform that includes everything from a drag-and-drop email builder to advanced analytics and segmentation capabilities, Ortto helps SaaS companies better understand and engage their target audience, ultimately driving higher conversion rates and improving email marketing ROI.

6 – Brevo

Brevo

Brevo emerges as a standout email marketing tool for SaaS businesses with its versatile platform designed to streamline email marketing campaigns. Offering a blend of automation, customization, and analytics, it is catered to improve engagement and conversion rates across a wide range of industries.

List of Features

These are all the features Brevo can provide for your SaaS as an email marketing tool

  • Personalized email campaigns
  • SMS and WhatsApp marketing
  • Custom forms for list growth
  • Transactional email, SMS, and WhatsApp messaging
  • Landing pages for lead generation
  • Web and mobile push notifications
  • Mobile wallet integration 
  • Video conferencing 

Top 3 Features

These are the top 3 features Brevo specializes in

1 – Email Marketing

Brevo allows the crafting of personalized campaigns that engage and sell, supported by a Drag & Drop editor for creating stunning emails. This facilitates the design and delivery of on-brand newsletters and targeted campaigns.

Email marketing feature of Brevo

2 – Smart Automation

Automate the entire customer journey with welcome emails, lead scoring, segmentation, nurture campaigns, and more. This automation streamlines workflows, ensuring timely and relevant communication with your audience.

Smart automation feature of Brevo

3 – Marketing Platform Integration

With a focus on unifying customer data, Brevo’s platform includes features like SMS and WhatsApp marketing alongside email, providing a cohesive strategy that reaches customers on their preferred channels.

Marketing platform integration feature of Brevo

Pricing

Brevo has a few pricing plans suited for their diverse users

  • Free Plan: This plan includes basic features such as 300 emails/day, customizable email templates, and more, suitable for new users exploring Brevo’s capabilities.
  • Starter Plan: $25/month. Targeted at growing businesses, starting from a specific volume of emails per month, with added features over the Free plan.
  • Business Plan: $65/month. Designed for marketing managers and ecommerce professionals, including marketing automation, A/B testing, and more, starting from a specific email volume.
  • Enterprise Plan: Offers a custom pricing model for large organizations with advanced needs, including sub-account management and personalized support.

Average Rating

We explored its reviews on reputable sites and tech forums and the average rating of Brevo came out to 4.6.

Average rating of Brevo

Reviews

A user's review about Brevo

A user's review about Brevo

Bottom Line

Brevo is an excellent tool for SaaS email marketing, offering a comprehensive suite of features designed to connect with customers effectively. From personalized emails to smart automation and integration across multiple platforms, Brevo supports businesses in creating dynamic, effective email marketing campaigns that drive results.

7 – Customer.io

Customer.io

Customer.io is highly regarded as an email marketing tool for SaaS due to its comprehensive features that cater to the entire customer journey. This platform offers a diverse array of tools that enable the creation of personalized and targeted email campaigns, contributing to enhanced conversion rates and customer engagement. It is designed to meet the unique needs of SaaS businesses, offering solutions for various types of emails, including transactional and promotional, alongside powerful automation and segmentation capabilities.

List of Features

These are all the features Customer.io can provide for your SaaS as an email marketing tool

  • Automated email campaigns
  • Behavioral targeting
  • Conversion tracking
  • A/B testing
  • Customizable templates
  • Real-time analytics
  • Segmentation
  • Integration with various platforms

Top 3 Features

These are the top 3 features Customer.io specializes in

1 – Automated Email Campaigns

Create personalized email sequences that respond to customer actions, enabling timely and relevant communications.

Automated email campaigns feature of Customer.io

2 – Behavioral Targeting 

Utilize detailed customer data to segment your audience and tailor messages based on behavior, increasing engagement and conversion rates.

Behavioral targeting feature of Customer.io

3 – Real-time Analytics

Monitor the performance of your email campaigns with real-time analytics to make data-driven decisions and optimize strategies.

Real-time analytics feature of Customer.io

Pricing

Customer.io has a few pricing plans suited for their diverse users

  • Essentials Plan: Starting from $100 per month
  • Premium Plan: Starting from $1000 per month
  • Enterprise Plan: Custom 

Average Rating

We explored its reviews on reputable sites and tech forums and the average rating of Customer.io came out to 4.4.

Average rating of Customer.io

Reviews

A user's review about Customer.io

A user's review about Customer.io

Bottom Line

Customer.io stands out as a versatile email marketing tool for SaaS businesses. It supports the creation and management of detailed email marketing strategies across the entire customer journey. With its capability to send unlimited emails, manage email lists, and provide extensive customization through a drag-and-drop editor, Customer.io boosts engagement through personalized emails and automation. The platform’s advanced features, such as A/B testing and real-time analytics, enable businesses to optimize their email marketing efforts and achieve better conversion rates.

8 – ConvertKit

ConvertKit

For SaaS companies, ConvertKit emerges as an effective email marketing tool because it simplifies the complexities of email marketing, allowing businesses to connect with their audience efficiently. Its user-friendly interface and comprehensive features are designed to meet the unique needs of SaaS enterprises, making it easier for them to manage their email marketing campaigns and track their performance.

List of Features

These are all the features ConvertKit can provide for your SaaS as an email marketing tool

  • Email Designer
  • High Deliverability 
  • Sign Up Forms and Landing Pages
  • Subscriber Management
  • Automated Email Funnels
  • A/B Testing
  • Email Marketing Metrics

Top 3 Features

These are the top 3 features ConvertKit specializes in

1 – Email Designer

This feature stands out by offering a streamlined process for creating emails. The platform provides a variety of templates and a simplified interface, making it easier for users to add elements like buttons, images, or videos to their emails, ensuring that the content is engaging and visually appealing.

Email designer of ConvertKit

2 – Automated Email Funnels

ConvertKit excels in automation with its visual automation that guides subscribers through a customized journey. By connecting events, actions, and conditions, users can craft personalized pathways for their audience, from welcoming new subscribers to pitching products, all while efficiently managing their time.

Automated email funnels feature of ConvertKit

3 – Deliverability

The platform boasts an impressive deliverability rate, ensuring that emails reach the intended inboxes and not the spam folder. This is critical for maintaining engagement and ensuring the effectiveness of email marketing campaigns.

Deliverability feature of ConvertKit

Pricing

ConvertKit has a few pricing plans suited for their diverse users

  • A Free Plan for up to 10,000 subscribers, offering basic features like email sends, landing pages, and forms.
  • The Creator Plan starts at $25/month, with prices increasing based on the number of subscribers, and includes additional features like automation and integrations.
  • The Creator Pro Plan starts at $50/month, offering advanced features such as a newsletter referral system and subscriber scoring.

Average Rating

We explored its reviews on reputable sites and tech forums and the average rating of ConvertKit came out to 4.4.

Average rating of ConvertKit

Reviews

A user's review about ConvertKit

A user's review about ConvertKit

Bottom Line

ConvertKit is not just an email marketing tool; it’s a powerful ally for SaaS businesses. With its ability to handle transactional emails, design email marketing campaigns, and boost conversion rates, it’s a comprehensive platform that supports the entire customer journey. From signup forms to advanced features like marketing automation and email personalization, ConvertKit provides everything a business needs to communicate effectively with its audience, track email marketing ROI, and drive growth.

9 – Mailjet

Mailjet

Mailjet is recognized as a compelling email marketing tool for SaaS due to its powerful features that cater specifically to the demands of email marketing. It facilitates the creation of engaging emails, management of email lists, and optimization of email campaigns to improve conversion rates and ensure messages reach the intended audience effectively.

List of Features

These are all the features Mailjet can provide for your SaaS as an email marketing tool

  • Intuitive Email Editor with Drag-and-Drop functionality
  • Real-Time Collaboration 
  • A/B Testing 
  • Advanced Statistics 
  • Marketing Automation 
  • Segmentation 
  • Email Personalization 
  • High Email Deliverability rates

Top 3 Features

These are the top 3 features Mailjet specializes in

1 – Intuitive Email Editor with Drag-and-Drop functionality

This feature allows users to create professional-looking emails without any coding knowledge, making it easier to design campaigns that captivate the target audience.

Intuitive email editing feature of Mailjet

2 – Marketing Automation

Automates the process of sending out emails based on predefined triggers and conditions, enabling businesses to deliver timely and relevant messages throughout the entire customer journey.

Marketing automation feature of Mailjet

3 – Advanced Statistics

Provides detailed insights into campaign performance, including open rates, click-through rates, and more, helping businesses to fine-tune their strategies for better results.

Advanced statistics of Mailjet

Pricing

Mailjet has a few pricing plans suited for their diverse users

  • Free: Ideal for beginners, offering a limited number of emails per month.
  • Essential: Starting at $15 per month, this plan increases sending limits and includes online support.
  • Premium: Aimed at more advanced users, starting at $25 per month, includes additional features like automation, segmentation, and A/B testing.
  • Custom: Designed for businesses with unique needs, offering custom pricing and features.

Average Rating

We explored its reviews on reputable sites and tech forums and the average rating of Mailjet came out to 4.0.

Average rating of Mailjet

Reviews

A user's review about Mailjet

A user's review about Mailjet

Bottom Line

Mailjet stands out as an email marketing tool for SaaS by offering a comprehensive set of tools designed to streamline email marketing efforts. From its user-friendly email builder to advanced features like A/B testing and marketing automation, Mailjet supports businesses in creating, sending, and optimizing email campaigns. This helps in improving engagement rates, improving the effectiveness of email marketing strategies, and ultimately contributing to higher conversion rates and email marketing ROI.

10 – Klaviyo

Klaviyo

Klaviyo is a powerful email marketing tool designed for SaaS businesses. With its robust features, seamless integration capabilities, and user-friendly interface, Klaviyo enables SaaS companies to create targeted and personalized email campaigns that drive engagement and conversions.

List of Features

These are all the features Klaviyo can provide for your SaaS as an email marketing tool

  • Drag-and-drop email builder 
  • Segmentation and targeting based on customer behavior and attributes
  • Automated email sequences 
  • A/B testing 
  • Detailed analytics and reporting 
  • Native integrations with popular SaaS tools and platforms

Top 3 Features

These are the top 3 features Klaviyo specializes in

1 – Advanced segmentation

Create highly targeted segments based on customer data, behavior, and engagement. Use dynamic segments that automatically update as customers meet defined criteria. Personalize email content and offers based on each segment’s unique characteristics.

Advanced segmentation feature of Klaviyo

2 – Automation workflows

Set up pre-made workflows for common SaaS email campaigns like welcome series, trial expiration, and customer reactivation. Create custom workflows using a visual drag-and-drop builder. Trigger automated emails based on specific actions, events, or milestones in the customer journey.

Automation workflows of Klaviyo

3 – Comprehensive reporting

Access detailed metrics on email campaign performance, including open rates, click-through rates, and conversion rates. Analyze customer engagement and identify trends and opportunities for improvement. Integrate with other tools to get a holistic view of the customer journey and attribution.

Comprehensive reporting feature of Klaviyo

Pricing

Klaviyo has a few pricing plans suited for their diverse users

  • Free plan: Up to 500 monthly emails
  • Email plan: Starts at $45/month for up to 1500 contacts and 15,000 emails
  • Email and SMS plan: Starts at $60/month for up to 1500 contacts, 15,000 emails, and SMS/MMS credits
  • Custom enterprise pricing available for larger businesses with advanced needs

Average Rating

We explored its reviews on reputable sites and tech forums and the average rating of Klaviyo came out to 4.6.

Average rating of Klaviyo

Reviews

A user's review about Klaviyo

A user's review about Klaviyo

Bottom Line

Klaviyo is an excellent email marketing tool for SaaS businesses because it provides a comprehensive set of features designed for the unique needs of the industry. With advanced segmentation, automated email sequences, and detailed analytics, SaaS companies can create targeted and personalized email campaigns that engage users throughout the customer lifecycle. Klaviyo’s native integrations with popular SaaS tools make it easy to sync customer data and create a smooth experience across all touchpoints.

11 – Constant Contact

Constant Contact

Constant Contact stands out for SaaS businesses looking to boost their email marketing efforts. It offers an intuitive platform with a wide range of tools designed to help you build stronger relationships with your audience through effective email campaigns, ensuring higher engagement and conversion rates.

List of Features

These are all the features Constant Contact can provide for your SaaS as an email marketing tool

  • Customizable email templates and a drag-and-drop editor
  • Advanced list management and segmentation capabilities
  • Automated email sequences 
  • Real-time tracking and analytics 
  • Integration with e-commerce platforms and CRMs
  • Tools for creating dynamic sign-up forms and landing pages
  • SMS marketing options 

Top 3 Features

These are the top 3 features Constant Contact specializes in

1 – Automated Email Sequences

Automate the entire customer journey, from welcome emails to follow-ups, based on subscriber actions. This helps in maintaining engagement and moving leads through the sales funnel effectively.

Automated email sequences feature of Constant Contact

2 – Dynamic Content and Personalization

Cater email content to match the interests and behaviors of your audience, increasing the relevance of your messages and thereby improving open and click-through rates.

Dynamic content and personalization of Constant Contact

3 – Comprehensive Analytics and Reporting

Access detailed reports on how your email campaigns are performing. Track metrics like open rates, click-through rates, and conversion rates to refine your strategies and improve ROI.

Comprehensive analytics and reporting feature of Constant Contact

Pricing

Constant Contact has a few pricing plans suited for their diverse users

  • Lite: Starting at $12/month
  • Standard: Starting at $35/month
  • Premium: Starting at $80/month

Average Rating

We explored its reviews on reputable sites and tech forums and the average rating of Constant Contact came out to 4.0.

Average rating of Constant Contact

Reviews

A user's review about Constant Contact

A user's review about Constant Contact

Bottom Line

Constant Contact is a powerful tool for SaaS businesses aiming to improve their email marketing strategies. It not only offers a broad set of features for creating and managing effective email campaigns but also provides insights and analytics to optimize these efforts. The platform’s ability to deliver personalized and transactional emails helps in nurturing leads throughout the entire customer journey, ultimately boosting conversion rates and strengthening customer relationships. 

12 – MailerLite

MailerLite

MailerLite stands out as an email marketing tool for SaaS due to its user-friendly interface, comprehensive feature set, and scalability. It supports businesses in effectively managing their email marketing strategies, improving conversion rates, and building a strong connection with their email subscribers.

List of Features

These are all the features MailerLite can provide for your SaaS as an email marketing tool

  • Drag-and-Drop Email Builder
  • Customizable Templates 
  • Email Campaigns performance tracking 
  • A/B Testing 
  • Automation Features 
  • Segmentation for personalized emails and targeting specific audience segments
  • Built-In CRM 
  • Landing Pages and Signup Forms 
  • Integration with popular apps and web services 

Top 3 Features

These are the top 3 features MailerLite specializes in

1 – Drag-and-Drop Email Builder & Customizable Templates

MailerLite’s drag-and-drop email builder allows for the creation of visually appealing emails without needing coding skills. The wide range of customizable templates makes it simple to create professional-looking emails that align with your brand.

Email Builder and Customizable Templates of MailerLite

2 – Email Campaigns Performance Tracking & Advanced Reporting

With MailerLite, you can monitor the success of your email campaigns through detailed reports that offer insights into open rates, click-through rates, and conversion rates. This enables email marketers to make data-driven decisions and optimize their email marketing efforts.

Performance tracking and advanced reporting of MailerLite

3 – Automation Features & Segmentation

MailerLite’s powerful automation features let you create email sequences that engage your subscribers throughout the entire customer journey. Additionally, segmentation tools help in sending targeted emails to specific groups within your email list, increasing the relevance and effectiveness of your email marketing campaigns.

Automation features and segmentation of MailerLite

Pricing

MailerLite has a few pricing plans suited for their diverse users

  • Advanced Plan: $18/month
  • Growing Businesses Plan: $9/month
  • Enterprise Plan: Custom pricing for businesses with over 100K subscribers
  • Trial Offer: A free 30-day trial of premium features is available without the need for a credit card.

Average Rating

We explored its reviews on reputable sites and tech forums and the average rating of MailerLite came out to 4.7.

Average rating of MailerLite

Reviews

A user's review about MailerLite

A user's review about MailerLite

Bottom Line

MailerLite’s intuitive platform supports the entire spectrum of email marketing needs, from creating engaging promotional emails to managing transactional emails for SaaS. It’s designed to simplify email marketing while delivering powerful tools for targeting inactive users, automating email sequences, and improving email deliverability. The affordable pricing makes it accessible for SaaS businesses of all sizes, ensuring a positive impact on email marketing ROI without compromising on features or performance.

13 – Gist

GetGist

Gist is a comprehensive platform that enhances the way SaaS businesses engage with their customers. By integrating email marketing with other vital tools like live chat and CRM, it provides a unified solution to personalize conversations, build trust, and increase revenue. Its ease of use and all-in-one functionality make it an attractive option for over 15,000 businesses aiming to organize their customer communication and support processes.

List of Features

These are all the features Gist can provide for your SaaS as an email marketing tool

  • Broadcast and drip email campaigns
  • Automated and scheduled emails
  • Email funnels for conversion
  • Upsell and cross-sell emails
  • Drag-and-drop email editor
  • Pre-designed email templates
  • Personalization and segmentation
  • Marketing automation across channels
  • Detailed email campaign analytics
  • High email deliverability

Top 3 Features

These are the top 3 features Gist specializes in

1 – Broadcast and Drip Email Campaigns

Gist allows the sending of both one-off updates to all subscribers or targeted updates to specific segments, as well as automated email sequences that nurture leads towards conversion, making it versatile for various email marketing strategies.

Drip email campaigns of Gist

2 – Drag-and-Drop Email Editor and Pre-Designed Templates

The platform’s user-friendly email editor, combined with a library of clean, professional templates, enables the creation of beautiful, brand-aligned emails without needing a designer or IT support.

Drag-and-drop email editor and pre-designed templates of Gist

3 – Marketing Automation and Segmentation

With Gist, setting up sophisticated, targeted workflows is straightforward. This feature allows businesses to automate tasks beyond email, such as webhooks and lead scoring, and segment subscribers based on their behavior for more personalized marketing efforts.

Marketing automation and segmentation of Gist

Pricing

Gist has a few pricing plans suited for their diverse users

  • Free Forever Plan: $0/mo. Includes basic features like live chat, team inbox, unlimited conversation history, contact segments, and basic email templates.
  • Professional Plan: $29/mo. This includes everything in the Free plan plus advanced features like visual email builder, automated emails, drip campaigns, and custom email templates.
  • Premium Plan: $99/mo. This plan offers advanced workflows, personalization, 100+ pre-built automation templates, and more

Average Rating

We explored its reviews on reputable sites and tech forums and the average rating of Gist came out to 4.6.

Average rating of Gist

Reviews

A user's review about Gist

A user's review about Gist

Bottom Line

Gist proves to be a powerful tool for SaaS email marketing through its ability to manage transactional emails and marketing email campaigns from a single platform. It supports email marketers in crafting personalized emails and sequences that cater to the entire customer journey. With features like automation, high deliverability, and detailed insights into email performance, Gist helps SaaS businesses improve their engagement rates, conversion rates, and ultimately, email marketing ROI. The affordability and comprehensive nature of Gist make it a go-to for SaaS companies looking to optimize their email marketing efforts efficiently.

14 – Omnisend

Omnisend

Omnisend stands out as an email marketing tool for SaaS due to its all-in-one platform, designed specifically for ecommerce, that drives sales with powerful email and SMS marketing. It is particularly catered for nimble ecommerce businesses, removing the busywork of engaging and converting customers with easy-to-use features.

List of Features

These are all the features Omnisend can provide for your SaaS as an email marketing tool

  • Email Campaigns with customizable templates
  • Automation for sales processes
  • Segmentation for precise targeting
  • Popups & Forms 
  • Reporting tools 
  • Omnichannel marketing 
  • Easy integration with ecommerce platforms
  • Award-winning customer support

Top 3 Features

These are the top 3 features Omnisend specializes in

1 – Automation

Omnisend provides pre-built e-commerce workflows for various steps of the customer journey, allowing you to drive sales even while you sleep. The drag & drop automation editor simplifies the process of customizing these workflows or creating new ones from scratch.

Automation feature of Omnisend

2 – Segmentation

This feature enables you to use complete customer data to personalize messages and improve targeting, thus increasing conversions. You can segment your contacts based on customer lifecycle stages, shopping behavior, message engagement, and more.

Segmentation feature of Omnisend

3 – Email Campaigns

Omnisend’s library of templates and drag & drop email builder make it easy to create professional, brand-aligned emails. Dynamic discount codes and the ability to add products directly to emails enhance the shopping experience for recipients.

Email campaigns of Omnisend

Pricing

Omnisend has a few pricing plans suited for their diverse users

  • Free Version: Offers 250 contacts and 500 messages per month, including access to the drag-and-drop email editor, prebuilt email templates, and basic segmentation.
  • Standard Plan: Starts at $16 per month for 500 contacts and up to 6,000 emails, including automation reports and workflow automation.
  • Pro Plan: Begins at $59 per month, offering everything in the Standard plan but with 500 contacts, unlimited emails, and more advanced features such as website tracking with a six-month data history and $99 of SMS credits per month.

Average Rating

We explored its reviews on reputable sites and tech forums and the average rating of Omnisend came out to 4.6.

Average rating of Omnisend

Reviews

A user's review about Omnisend

A user's review about Omnisend

Bottom Line

Omnisend is a versatile email marketing tool for SaaS businesses, allowing effective management of email campaigns, transactional emails, and SMS messages on one platform. With its intuitive drag-and-drop builder, customizable templates, and advanced segmentation, it makes creating personalized and professional emails straightforward. Moreover, its automation features and omnichannel approach ensure that email marketers can reach their target audience at the right time, thereby improving conversion rates and email marketing ROI. The wide range of integrations further improves its capability to support the entire customer journey.

15 – Mailmodo

Mailmodo

Mailmodo introduces an innovative approach to email marketing for SaaS by enabling the creation and automation of interactive emails. This platform allows for engaging email experiences with AMP technology, ensuring higher conversion rates and engagement directly from the inbox.

List of Features

These are all the features Mailmodo can provide for your SaaS as an email marketing tool

  • AMP and HTML Email Templates
  • Email Automation
  • Transactional Emails
  • Contact Management
  • Campaign Management
  • In-depth Analytics
  • Advanced Segmentation

Top 3 Features

These are the top 3 features Mailmodo specializes in

1 – AMP Emails

Improves email interactivity, allowing users to take actions like filling out forms directly within the email. AMP Emails helps how users interact with email content by embedding dynamic elements directly within emails, such as forms, enabling actions without leaving the inbox. AMP emails of Mailmodo

2 – Email Automation

Automates the entire customer journey, ensuring timely and relevant communication. Email Automation organizes communication across the customer journey, delivering timely and targeted messages based on user behavior.

Email automation feature of Mailmodo

3 – Drag-and-Drop Email Builder

Simplifies the creation of both AMP and HTML emails, making it accessible for marketers without coding skills. The Drag-and-Drop Email Builder offers a user-friendly interface for creating engaging AMP and HTML emails, making sophisticated email design accessible to marketers without the need for coding expertise.

Drag and drop email building feature of Mailmodo

Pricing

Mailmodo has a few pricing plans suited for their diverse users

  • Lite: $39/month
  • Pro: $79/month
  • Max: $159/month

Average Rating

We explored its reviews on reputable sites and tech forums and the average rating of Mailmodo came out to 4.6.

Average rating of Mailmodo

Reviews

A user's review about Mailmodo

A user's review about Mailmodo

Bottom Line

Mailmodo is a standout choice for SaaS email marketing due to its ability to create interactive emails directly within the inbox. This feature improves user engagement and conversion rates. Moreover, its extensive automation and personalization capabilities organize the marketing process, making it an efficient tool for scaling email campaigns effectively.

Table Comparison

Features MailChimp ActiveCampaign Benchmark Drip.com Ortto Brevo Customer.io ConvertKit Mailjet Klaviyo Constant Contact MailerLite Gist Omnisend Mailmodo
Built-in SEO
Mobile optimization
Customizable Email templates
Email Automation
Contact Management
In-Depth Analytics
Customer Support Options

Best of the Best Email Marketing Tools for SaaS

1 –  MailerLite

As a top choice for SaaS email marketing, MailerLite offers a comprehensive suite of features that cater to the entire customer journey. Its drag-and-drop email builder and advanced features allow for crafting personalized emails and promotional emails with ease, enhancing conversion rates. The platform supports unlimited emails, enabling businesses to maintain constant contact with their email lists, from active users to trial users. Its affordability and effective email marketing strategies make it a powerful tool for improving email marketing ROI and engaging inactive users effectively.

2 – Brevo

Brevo stands out as a great email marketing platform with a focus on ease of use through its drag-and-drop editor and customizable templates. While it offers a solid range of email marketing features, including automation workflows and list segmentation for targeting potential customers, it falls slightly short with limited features in areas like advanced reporting and dynamic content, compared to MailerLite. However, it’s still highly effective for SaaS businesses aiming to send personalized emails and manage their contact lists efficiently.

3 – Klaviyo

Klaviyo is a good email marketing software solution for eCommerce businesses, emphasizing customer segmentation and personalized emails to boost engagement rates. It excels in marketing automation, providing detailed insights into customer behavior and email performance. However, some users find the transition process to Klaviyo cumbersome due to a painful approval process and potential hidden costs. Despite these challenges, its strong products, including email newsletters and SMS marketing, make it a valuable asset for targeted email campaigns and improving email deliverability.

Final Resolution

In conclusion, selecting the right email marketing tool is essential for SaaS companies to effectively reach and engage their audience. The 15 tools outlined offer a range of features from automation, customization, to advanced analytics, catering to various business needs. 

Whether it’s managing transactional emails, crafting engaging promotional campaigns, or analyzing email performance, these platforms provide powerful solutions to improve your email marketing strategies. 

Moreover, Stratigia stands out for SaaS marketing, offering specialized SEO and link-building services to improve your online presence and drive targeted traffic to your site, complementing your email marketing efforts.

Frequently Asked Questions

1. What makes an email marketing tool ideal for SaaS companies?

An ideal tool offers automation, segmentation, high deliverability rates, integration capabilities, and analytics to track email campaign performance, helping SaaS businesses target their audience effectively.

2. How does marketing automation impact email campaign success?

Marketing automation allows for personalized email sequences, timely communication, and efficient engagement with potential and existing customers, significantly improving conversion rates.

3. Why is segmentation important in email marketing for SaaS?

Segmentation ensures emails are highly targeted based on user behavior, preferences, and lifecycle stages, increasing the relevance and effectiveness of email communications.

4. Can personalized emails really improve engagement rates?

Yes, personalized emails cater to the recipient’s interests and behavior, making them more likely to engage with the content, leading to higher open and click-through rates.

5. What role does email deliverability play in an email marketing strategy?

High email deliverability ensures your messages reach the recipient’s inbox, not the spam folder, crucial for maintaining engagement and the effectiveness of email campaigns.

6. How can SaaS businesses benefit from using Stratigia for their email marketing efforts?

Stratigia improves email marketing for SaaS by improving their online presence through SEO and link-building, increasing the visibility of email signup forms and content to grow email lists.

7. What types of emails should SaaS companies focus on sending?

SaaS companies should focus on a mix of transactional emails, promotional emails, and educational content to support the customer journey and drive conversions.

8. Why is A/B testing important in email marketing for SaaS?

A/B testing allows businesses to experiment with different email elements, like subject lines or content, to identify what maximizes recipient engagement and conversion rates.

9. How does Stratigia’s link-building service help marketing for SaaS?

Stratigia’s link-building service can drive more targeted traffic to SaaS websites, increasing the number of sign-ups for email lists and enhancing the overall effectiveness of email marketing campaigns.

10. What advanced features should SaaS businesses look for in an email marketing tool?

Advanced features include comprehensive analytics, sophisticated segmentation, marketing automation, CRM integration, and the ability to create dynamic, interactive emails to engage users effectively.

As the Founder of Stratigia, Abbas Sarfraz has helped hundreds of Software-as-a-Service (SaaS) companies acquire and retain customers. With hands-on experience in marketing and sales, business and product strategy, and operations for early stage SaaS companies, Abbas has perfected the art of successful SaaS Startups Launch and Growth.