15 Best Content Marketing Tools For SaaS

Published On:

12 August, 2024

Reading Time:

22 minutes

Category:

Content Marketing

Written By:

Maira

Content marketing has become an important part of all SaaS businesses that wish to add value to their business performance. From generating leads to engaging with customers and building a brand image, content marketing plays a powerful role.  To execute a successful content marketing strategy, you need to have access to the best content marketing tools for SaaS.  This blog has summed up the 15 best content marketing tools for SaaS businesses. If you want to improve your current marketing strategies and attract more traffic – the list of 15 best content marketing tools mentioned below will help your SaaS business reach its full potential. 

List Of 15 Best Content Marketing Tools For SaaS

  1. Semrush
  2. Zapier
  3. Squidvision
  4. Ahrefs
  5. Buzzsumo
  6. Similar Web
  7. Vidyard
  8. BuzzStream
  9. Snagit
  10. Evernote
  11. Uberflip
  12. SE Ranking
  13. Hootsuite
  14. MailChimp
  15. Ubersuggest

1. Semrush

Semrush Semrush is an SEO and content marketing tool that allows SaaS businesses to attain more online visibility and engagement. It helps businesses come up with powerful content marketing strategies that also work in the long run. If you’re looking to improve your SEO strategy and boost content marketing efforts, Semrush is exactly what you need to succeed! 

Features List Of Semrush

  • Keyword Research
  • Keyword gap tool
  • Rank Tracking
  • PPC Keywords
  • Detailed Analytics
  • Content marketing toolkit
  • Competitor analysis
  • Backlink analysis

Top 3 Features Of Semrush

1. Keyword Research

Semrush allows you to find more than 100 high-ranking keywords at once. This is an important feature that helps you draw away traffic from your competitors.  Keyword Research

2. Keyword Gap Tool 

Through the feature of the keyword gap tool, you can optimize how you plan a detailed SEO content strategy. This is a useful feature that allows you to generate new content ideas to reach the desired organic traffic.  Keyword Gap Tool

3. Competitor PR Monitoring

Semrush provides insights into marketing content and engagement metrics of other websites. This allows you to create valuable content and achieve your business goals. Competitor PR Monitoring

Pros Of Semrush

  • Various tools available 
  • User-friendly 
  • Accurate and up-to-date data
  • Excellent customer support

Cons of Semrush

  • May be expensive for small businesses
  • Challenging to learn for beginners
  • Features may be difficult to understand
  • Competitive insights are limited

Pricing of Semrush

  • 14 days free trial
  • Basic: $20 /mo
  • Semrush Social: $29.99 /mo
  • Premium: $40 /mo
  • Pro: $129.95 /mo
  • Guru: $249.95 /mo
  • Semrush Trend: $289 user /mo
  • Agency growth kit: $69 – $249 /mo
  • Impact Hero: $200 /mo

Customer Support Options Of Semrush

  • 24/7 support available 
  • Chat support
  • Email support
  • Phone call support
  • Direct support from a representative varies

Supported Platforms of Semrush

  • Web-based
  • iOS
  • Android

Average Rating of Semrush

Semrush is rated at 4.7/5 on Software Advice.  Average Rating of Semrush

Testimonials

semrush Testimonials one semrush Testimonials second  

Bottom Line For Semrush

With Semrush, SaaS businesses can focus more on developing planned content ideas. It allows businesses to optimize their content while understanding their search traffic.  It has multiple features that provide reliable data, allowing you to transform customer interactions into actionable insights.

2. Zapier

Zapier Zapier being an automation content marketing tool helps businesses link their social media platforms and automate workflows.  For SaaS businesses, Zapier is a powerful tool that allows them to organize repetitive tasks. With its various features, generating high-quality content ideas that are strategic and creative has become much easier.

Features List Of Zapier

  • App Integrations
  • Workflow Automation
  • SEO Optimization
  • Multiple Zaps
  • AI Automation
  • Task History

Top 3 Features Of Zapier

1. App Integrations

With the app integration feature of Zapier, you can connect over 2,000 apps easily without any coding required. This allows businesses to get insights into different types of content.

2. Workflow Automation

Zapier has many tools for workflow automation that can help you automate your content-related tasks that tend to be repeated such as posting blogs and uploading files.  Workflow Automation

3. Lead Generation

Zapier offers different platforms through which you can automate lead generation. It provides insights into leads from different landing pages that save time and effort. Lead Generation

Pros Of Zapier

  • Easy to set up and use
  • Various ways for  app integrations
  • Helps save time
  • Customized workflows
  • Automation of multiple tasks

Cons Of Zapier

  • Costly with increased features
  • App glitches
  • Stops working suddenly
  • Poor customer service 

Pricing Of Zapier

  • Free Plan with limited features
  • Professional: $19.99 per month
  • Team: $69 per month
  • Enterprise: Customized pricing

Customer Support Options Of Zapier

  • Real-time support available 
  • Human support 12 hours a day, 5 days a week
  • Live chat is only available for Professional plans
  • Email support 
  • Extensive online resources

Supported Platforms of Zapier

  • Web-based

Average Rating Of Zapier 

Zapier has an average rating of 4.7/5 on Software Advice.  Average Rating Of Zapier

Testimonials

Testimonials Testimonials 12

Bottom Line For Zapier

Zapier is an excellent content marketing software for SaaS businesses that want to save time by automating their workflow.  It is easy to use and does not require any specific expertise in developing a valuable content strategy. 

3. Squidvision

Squidvision SquidVision is a newly launched visual analytics tool in the market. It is a great tool for measuring your content performance through frequency of clicks and website traffic.  With SquidVision, marketers can access actionable insights regarding user interaction with the content. It helps SaaS businesses optimize to attract relevant traffic. 

Features List Of Squidvision

  • Heatmaps
  • Session Recordings
  • User Analytics
  • A/B Testing
  • Funnel Analysis
  • High-quality content
  • Snapshots of blogs

Top 3 Features Of Squidvision

1. Heatmaps

Through Heatmaps, you can have a direct look into what exactly goes on your site. They help visualize how users interact and engage with your content.  Heatmaps

2. Tracking Revenue

SquidVision allows SaaS businesses to track their revenue in real time. It gives actual revenue data of landing pages and blog posts, which helps measure content performance. Tracking Revenue

3. CTA Assessment 

No matter how good your content is, it demands an effective CTA that gets potential customers to act instantly. SquidVision helps get rid of CTAs that are affecting website performance across various content formats. CTA Assessment

Pros Of Squidvision

  • Detailed visual analytics
  • Helps improve user experience
  • Integrates easily with other tools
  • Instant snapshots track performance

Cons Of Squidvision

  • Expensive for small businesses
  • Needs technical skills 
  • Not user-friendly
  • Technical glitches

Pricing Of Squidvision

  • 14 days free trial
  • Porthole package: $49 per month
  • Clear Water package: $99 per month
  • Visionary package: $199 per month

Customer Support Options Of Squidvision

  • Email help support

Supported Platforms of Squidvision

  • Web-based

Average Rating Of Squidvision 

The average rating of SquidVision is currently 4.1/5. Average Rating Of Squidvision

Testimonials 

Squidvision testimonials Squidvision testimoials 2

Bottom Line For Squidvision

SquidVision is a powerful tool for understanding user behavior and optimizing your content strategy.  It provides valuable insights and is easy to use, which makes it an asset for any SaaS business.

4. Ahrefs

Ahrefs Ahrefs is another powerful tool used by SaaS businesses. It provides content creators with detailed insights regarding their website’s performance.  It has various features that provide a detailed analysis of powerful keywords and backlinks. It helps SaaS businesses improve their search rankings and helps their content reach the desired target audience. 

Features List Of Ahrefs

  • Site Explorer
  • Keywords Explorer
  • Content Explorer
  • Rank Tracker
  • Site Audit

Top 3 Features Of Ahrefs 

1. Site Explorer

This feature allows you to analyze organic traffic reach and backlinks of your and your competitor’s website.  Site Explorer

2. Keywords Explorer

This feature creates powerful keywords for your content. These keywords are grouped, and their analytics are also shown, which allows you to select the top ones for your blog post. Keywords Explorer

3. Site Structure Report

Site Structure represents your website metrics in a tree format which is great for saving time. It allows you to analyze the website components of other businesses. Site Structure Report

Pros Of Ahrefs

  • Detailed data regarding backlinks 
  • Easy-to-use 
  • Regular updates on data
  • Detailed competitor analysis

Cons Of Ahrefs

  • Can be expensive for small businesses
  • Difficult to learn for beginners

Pricing Of Ahrefs

  • Limited free access
  • Lite: $129 /mo
  • Standard: $249 /mo
  • Advanced: $449 /mo
  • Enterprise: $14,990 /yr

Customer Support Options Of Ahrefs

  • Email Support
  • Live chat support
  • Website Support

Supported Platforms of Ahrefs

  • Web-based
  • WebCatalog Desktop for Mac
  • Linux
  • Windows

Average Rating Of Ahrefs 

The average rating of Ahrefs is 4.7/5 on GetApp.  Average Rating Of Ahrefs

Testimonials

Ahrefs testimonial 1 Ahrefs testimonial 2

Bottom Line For Ahrefs

Ahrefs is a must-have tool for SaaS businesses who want to improve their SEO-based content marketing strategy.  Its features are designed specifically for online marketers who want to increase their site performance. 

5. Buzzsumo

Buzzsumo Buzzsumo is a powerful tool for content research that allows you to access the most shared content on social media.   It helps generate creative content ideas that are sure to appeal to thousands of customers. With Buzzsumo, you can optimize your content strategy to achieve more engagement and website ranking.  

Features List Of Buzzsumo

  • Content discovery
  • Monitoring competitors
  • Effective account API
  • Alerts on content
  • Influencer identification

Top 3 Features of Buzzsumo

1. Content Discovery

This feature allows you to find interactive keywords and content ideas as per your content niche. It expands your thinking abilities and helps you come up with creative ideas.  Content Discovery

2. Keyword Tool

With the keyword tool feature, you can find thousands of powerful keywords along with their monthly volume. Keyword Tool

3. Content Topics

This feature of Buzzsumo helps you find interactive content ideas that can increase user interactions and search engine rankings. Content Topics

Pros Of Buzzsumo

  • Detailed content research
  • Useful social media insights
  • Easy to use
  • Helps identify content trends

Cons Of Buzzsumo

  • Expensive for small businesses
  • Limited features on basic plans

Pricing Of Buzzsumo

  • Content creation: $199 /per month
  • PR and comms: $299 /per month
  • Suite: $499 /per month
  • Enterprise: $999 /per month

Customer Support Options Of Buzzsumo

  • Email
  • Live chat support

Supported Platforms of Buzzsumo

  • Web-based
  • Mac 
  • Windows
  • Linux 

Average Rating Of Buzzsumo 

The average rating of Buzzsumo is 4.5/5 on Software Advice.  Average Rating Of Buzzsumo  

Testimonials 

Buzzsumo testimonial 2

Bottom Line For Buzzsumo

Buzzsumo is a useful tool that helps businesses come up with unique content ideas. It also helps in generating powerful keywords for rankings.  It allows SaaS businesses to achieve their content success and increase engagement.

6. Similarweb

Similarweb SimilarWeb is an advanced content marketing tool with various features. It allows businesses to understand traffic sources, top keywords, and many other insights so that an effective long-term SEO strategy can be formed. 

Features List Of Similarweb

  • Website traffic analysis
  • Audience Insights
  • Digital marketing intelligence
  • Competitive Insights
  • Marketing channels 
  • Keyword research

Top 3 Features Of Similarweb 

1. Competitive Tracker 

This feature helps monitor competitor websites and shows their traffic share across various website domains so that you can plan a content strategy for your business accordingly. Competitive Tracker 

2. Ranking Distribution

With ranking distribution, you can quickly assess how well a website ranks on Google or other platforms. This makes tracking and monitoring progress easy for content marketers.  Ranking Distribution

3. Keyword Researcher

The keyword researcher feature of Similarweb includes more than 5 billion keywords from well-known search engines. The keyword data is updated daily so that you can track trends and patterns. Keyword Researcher

Pros Of Similarweb

  • Detailed data on web traffic
  • Easy to use
  • Excellent competitor analysis
  • Detailed audience insights

Cons Of Similarweb

  • Can be expensive for small businesses
  • Data accuracy can vary

Pricing Of Similarweb

  • 7-day free trial
  • Starter: $125 per month
  • Professional: $333 per month
  • Team and Enterprise: custom pricing

Customer Support Options Of Similarweb

  • Email Support
  • Phone support

Supported Platforms of Similarweb

  • Web-based

Average Rating Of Similarweb 

The average rating of SimilarWeb is 4.5/5 as per Software Advice. Average Rating Of Similarweb

Testimonials

Similarweb testimonial 1 Similarweb testimonial 2

Bottom Line For Similarweb

SimilarWeb is a content marketing tool that allows SaaS businesses to understand their market and competitors.  It provides content marketers with knowledge regarding actionable insights that help improve their SaaS content marketing strategy.

7. Vidyard

Vidyard Vidyard is mainly a video marketing tool that allows SaaS businesses to host and share videos. It provides a detailed analysis of the videos’ performance and how well they were able to engage the target audience.  It is perfect for creating videos that receive the most page visits and high search engine rankings.

Features List Of Vidyard

  • Video hosting
  • Video analytics
  • Custom video players
  • Allows integrations with marketing tools
  • Customized video creation

Top 3 Features Of Vidyard

1. Video Hosting

Vidyard provides a safe and reliable platform for video hosting. You can easily create graphs and demonstrate sales performance with the help of advanced video hosting features.  Video Hosting

2. Video Analytics

This feature tracks video engagements in real time by providing details on when and how many times a video has been watched. With this feature, measuring video performance and engagement has become easier.  Video Analytics

3. AI Avatars

This newly launched feature of Vidyard allows businesses to generate human-like content videos. It allows you to create a realistic avatar that looks like you and helps convey your messages.  AI Avatars

Pros Of Vidyard

  • Easy to use
  • High-quality video hosting
  • Detailed content analytics
  • Integrates with other marketing tools

Cons Of Vidyard

  • Premium pricing
  • Beginners are not well equipped with advanced features

Pricing Of Vidyard

  • Free Plan
  • Pro: $19 per month
  • Plus: $59 per month
  • Business: dependable

Customer Support Options Of Vidyard

  • Email Support
  • Live chat support

Supported Platforms of Vidyard

  • Web-based

Average Rating Of Vidyard 

The average rating of Vidyard is 4.5/5, according to Software Advice. Average Rating Of Vidyard

Testimonials

Vidyard testimonial 1

Bottom Line For Vidyard

Vidyard is an excellent tool for SaaS businesses looking to optimize video in their content marketing. It can be easily integrated with other marketing tools, providing room for increased team productivity.

8. Buzzstream

Buzzstream BuzzStream is a CRM software that helps in content promotion and outreach. It helps SaaS businesses manage relationships with influencers and track content metrics.  With Buzzstream, marketers can come up with a personalized content strategy that helps secure valuable links and prospects. 

Features List Of Buzzstream

  • Outreach Management
  • Email Tracking
  • Link Building
  • Content Promotion
  • Influencer Pitching

Top 3 Features Of Buzzstream 

1. Link Builders

Buzzstream allows you to move ahead of spreadsheets and focus more on link building so that you can increase your outreach. Link Builders

2. Unified Workspace

BuzzStream is a unified workspace that can incorporate various team members. It allows teams to collaborate, exchange knowledge, and monitor content projects.  Unified Workspace

3. Content Promotion

With the help of Buzzstream, SaaS businesses can redefine their content engagement and website reach strategies. It helps you list and pitch the most relevant influencers. Content Promotion

Pros Of Buzzstream

  • Valuable outreach management
  • Detailed contact database
  • Easy to use
  • Improves link-building 

Cons Of Buzzstream

  • Can be expensive for small businesses
  • Limited integration options are available 

Pricing Of Buzzstream

  • Limited free plan
  • Starter: $24 per month
  • Growth: $124 per month
  • Professional: $299 per month
  • Custom: $999 per month

Customer Support Options Of Buzzstream

  • Email support 
  • Online resources

Supported Platforms of Buzzstream

  • Web-based

Average Rating Of Buzzstream 

The average rating of BuzzStream is 4.5/5 currently on Software Advice.  Average Rating Of Buzzstream

Testimonials

Buzzstream testimonial 1 Buzzstream testimonial 2

Bottom Line For Buzzstream

BuzzStream is a great content marketing tool that helps you connect with valuable influencers.  It allows SaaS businesses to be more organized in terms of creating backlinks and optimizing their content marketing strategy.

9. Snagit

Snagit Snagit being a screen capture and screen recording tool helps SaaS businesses to optimize and improve their visual content.  It consists of various features which are easy to use. From recording demos to creating instructional videos for your team, Snagit will help you through it all. 

Features List Of Snagit

  • Quality snapshots
  • Video recording
  • Image editing
  • Various templates and themes
  • Annotations and visualized changes

Top 3 Features Of Snagit 

1. Snapshots

Snagit allows you to take customizable and high-quality screenshots. It captures content that does not fit on your screen like long data sets and webpages. Snapshots

2. Video/Screen Recording

Through Snagit, you can record and edit videos easily without having to compromise on sound or quality. This feature allows you to manage recording, sharing, and optimizing all in one place which saves time. VideoScreen Recording

3. Easy Sharing

Through Snagit, sharing videos, images, and content is much easier with just a click! It also offers different sizes and formats.  Easy Sharing

Pros Of Snagit

  • Easy to use
  • High-quality snapshots and recordings
  • Extensive editing tools
  • Great for team tutorials and demos

Cons Of Snagit

  • Limited advanced features for video editing
  • A one-time purchase is expensive

Pricing Of Snagit

  • Limited free plan
  • Individual: $39 per year
  • Small Teams: $62.99 per user paid once
  • Business: $62.99 per user paid once

Customer Support Options Of Snagit

  • Email Support
  • Phone support

Supported Platforms of Snagit

  • Windows
  • macOS

Average Rating Of Snagit

The average rating is 4.7/5 for Snagit on Software Advice.  Average Rating Of Snagit

Testimonials 

Snagit testimonial 1 Snagit testimonial 2

Bottom Line For Snagit

Snagit is an excellent tool for creating visual content for any SaaS business. Its easy-to-use features make it user-friendly and help create high-quality content. 

10. Evernote

Evernote Brainstorming and planning content is a challenge faced by every content marketer, but Evernote makes this process easy. It is a note-taking and organizing app that helps SaaS businesses monitor and keep check of their content ideas.  Snagit also provides content search features that help save time and make it easier to plan and execute your content marketing strategy.

Features List Of Evernote

  • Note-taking
  • Web Clipping
  • Scanning documents
  • Sync Across Devices
  • Managing multiple tasks

Top 3 Features Of Evernote 

1. Note-Taking

Snagit allows you to take down different notes so that you can have a follow-up of your tasks and content ideas all in one place. Note-Taking

2. Web Clipping

Web Clipper allows you to save web pages and articles for later use. It helps save time spent on collecting content information.  Web Clipping

3. Safe And Sync

Notes are automatically synced to all of your devices which have been integrated and saved online by Evernote. Safe And Sync

Pros Of Evernote

  • User-friendly
  • Wide range of features
  • Used across multiple devices
  • Strong search functionality

Cons Of Evernote

  • The free version has limited features
  • Can be expensive for premium plans

Pricing Of Evernote

  • Limited free plan
  • Personal: $14.99 per month
  • Professional: $17.99 per month
  • Teams: $24.99 per user per month

Customer Support Options Of Evernote

  • Email Support
  • Live chat support

Supported Platforms of Evernote

  • Web
  • iOS
  • Android
  • Windows
  • macOS

Average Rating Of Evernote 

The average rating of Evernote is 4.4/5 on Software Advice. Average Rating Of Evernote

Testimonials

Evernote testimonial 1

Bottom Line For Evernote

This tool is perfect for organizing and keeping track of your content marketing ideas and strategies. It has various features that can help content teams achieve their business goals.

11. Uberflip

Uberflip Uberflip is another content marketing tool that helps measure content interactions. It helps SaaS businesses in managing and improving their content experiences.  It is an excellent content marketing tool for producing personalized content ideas. By customizing content for your target audiences through Uberflip, you may increase the success of your marketing campaigns. 

Features List Of Uberflip

  • Content Curation
  • Personalization
  • Detailed Analytics
  • Lead Generation
  • Content Performance

Top 3 Features Of Uberflip

1. Content Analytics

The content analytics feature provides insights on how to build engaging content strategies. It assists in optimizing the B2B self-service purchasing process for customers. Content Analytics

2. Personalization

Uberflip allows you to personalize content for different audiences so that you can cater to multiple niches at once.  Personalization

3. Content Performance

UberFlip helps SaaS businesses measure their content performance through real-time analytics. It visualizes the data of your content for better evaluation. Content Performance

Pros Of Uberflip

  • Measure content engagement
  • Easy to use
  • Powerful personalization features
  • Integrates with other marketing tools

Cons Of Uberflip

  • Can be expensive for small businesses
  • Advanced features are difficult to learn

Pricing Of Uberflip

  • Free Plan
  • Contact the website for subscriptions

Customer Support Options Of Uberflip

  • Email 
  • Phone support

Supported Platforms of Uberflip

  • Web-based

Average Rating Of Uberflip 

The average rating of Uberflip is 4.4/5 on GetApp.  Average Rating Of Uberflip

Testimonials

uberflip testimonial 1 uberflip testmonial 2

Bottom Line For Uberflip

Uberflip is a powerful platform for creating and managing personalized content experiences. It has a variety of features that make it ideal for optimizing content engagement.

12. SE Ranking

SE Ranking SE Ranking is a diversified content marketing tool that is great for simplifying and organizing workflows. It allows you to create high-quality content while optimizing and improving it to fit in the ranking opportunities.  It is the most reliable tool when you need help with SEO. SE ranking will help you modify your content as per customer interest and search engine rankings. 

Features List Of SE Ranking

  • Rank Tracker
  • Website Audit
  • On-page SEO checker
  • Backlink Checker
  • Competitor Analysis Tool 
  • Keyword Research

Top 3 Features Of SE Ranking 

1. Seo Insights 

With SE Ranking, you can get various insights regarding your SEO performance and customer search ranking. It provides a detailed analysis of different website’s SEO ranking.  Seo Insights

2. Keyword Grouper

The keyword grouper feature automatically places keywords in a group on how well they are used in Google’s websites. It is a great feature that saves time and gives a better representation of search volume.  Keyword Grouper

3. Rank Tracker

This is a great feature that helps you track local search rankings across organic searches. You can track your website’s visibility online for desktop and mobile SERP.  Rank Tracker

Pros Of SE Ranking

  • Value for money
  • Detailed analytics
  • Advanced Keywords racking
  • Various SEO tools
  • Website Audits

Cons Of SE Ranking

  • Difficult to learn for beginners
  • Expensive for small businesses
  • Complex Database
  • Limited features for outreach

Pricing Of SE Ranking 

  • Free Plan
  • Essential: $52.00 per month
  • Pro: $95.20 per month
  • Business: $207.20 per month

Customer Support Options Of SE Ranking

  • Email Support
  • Office Support

Supported Platforms of SE Ranking

  • Web
  • iOS App
  • Android App

Average Rating Of SE Ranking

The average rating of SE Ranking is 4.7/5 on Software Advice. Average Rating SE Ranking

Testimonials 

SE Ranking testimonials 1 SE Ranking testimonials 2

Bottom Line For SE Ranking

SE Ranking can be a great helping hand for your SaaS business. It is easy to use and has all the features that a content marketer looks for.  From generating leads to finding the right keywords it will help your business grow. 

13. Hootsuite

Hootsuite Hootsuite is a powerful social media management tool that allows SaaS businesses to manage and schedule posts on different social media platforms.  It is easy to use and does not require much expertise for its analytics. Hootsuite helps SaaS businesses improve their social media practices and measure their content performance.

Features List Of Hootsuite

  • Social Media Scheduling
  • Content Generator
  • Analytics 
  • Team Collaboration Tools
  • Social Media Monitoring
  • Integrations with Popular Apps

Top 3 Features Of Hootsuite 

1. Owlywriter

The Owlywriter feature of Hootsuite generates engaging captions and blog post ideas for you. It saves time and provides you with creative plans for your content. Owlywriter

2. Social Media Scheduling

With Hootsuite, SaaS businesses can plan and schedule their posts in advance. With this feature, you will never miss a deadline and will always be on time with all your tasks.  Social Media Scheduling

3. Analytics And Reporting

With all networks in one place, Hootsuite helps track and analyze your social media engagement through smart data. Analytics And Reporting

Pros Of Hootsuite

  • Easy to use
  • Supports multiple social media platforms
  • Detailed analytics
  • Excellent collaboration features

Cons Of Hootsuite

  • Expensive for large teams
  • Limited features in the free plan

Pricing Of Hootsuite

  • Free Trial
  • Professional: $99 per month
  • Team: $249 per month
  • Enterprise: Custom

Customer Support Options Of Hootsuite

  • Email Support
  • Social media support
  • Office support

Supported Platforms  of Hootsuite

  • Web
  • iOS
  • Android

Average Rating Of Hootsuite  

The average rating of Hootsuite is 4.4/5 on Software Advice. Average Rating Of Hootsuite

Testimonials 

hootsuite testimonial 1 hootsuite testimonial 2

Bottom Line For Hootsuite

Hootsuite is an important tool for managing and analyzing your social media presence. Its various features and easy usage make it a top choice for content marketers. 

14. Mailchimp

Mailchimp MailChimp is an email marketing tool that helps SaaS businesses manage their emails. It has unique features that save time and allow for workflow automation.  MailChimp makes it easy to attract your target audience and measure your email marketing performance.

Features List Of Mailchimp

  • Email Creation Hubs
  • Website Building
  • Email Automation
  • Social Advertising
  • Brand Monitoring
  • A/B Testing
  • Detailed Analytics

Top 3 Features Of Mailchimp

1. Website Builder

Mailchimp has a website-building feature that allows SaaS businesses to create visually appealing websites that attract target clients.  Website Builder

2. Email Campaign Hubs

MailChimp helps you design and send professional email campaigns which can also be easily customized as per your content style.  Email Campaign Hubs

3. Marketing Automation

Through MailChimp SaaS businesses can automate their email marketing workflows. This is a great feature to save time and increase collaboration among team members. Marketing Automation

Pros Of Mailchimp

  • User-friendly 
  • Powerful automation features
  • Detailed analytics 
  • Audience Segments
  • Wide range of templates

Cons Of Mailchimp

  • Can be expensive 
  • Limited customer support in the free plan

Pricing Of Mailchimp

  • Free limited plan
  • Essentials: $13 per month
  • Standard: $20 per month
  • Premium: $350 per month

Customer Support Options Of Mailchimp

  • Email Support
  • Live chat support

Supported Platforms of Mailchimp

  • Web
  • iOS
  • Android

Average Rating Of Mailchimp

The average rating of MailChimp is 4.5/5 on Software Advice.  Average Rating Of Mailchimp

Testimonials

Mailchimp testimonial 1 Mailchimp testimonial 2

Bottom Line For Mailchimp

MailChimp is a powerful email marketing tool that has multiple features to help your SaaS business grow and achieve its business goals.  With its automation features and detailed analytics, SaaS marketers can evaluate their content strategy and help you come up with better content ideas. 

15. Ubersuggest

Ubersuggest Ubersuggest is an SEO and keyword research tool that allows SaaS businesses to explore high-quality content with powerful keywords.  This tool helps businesses develop and optimize their long-term SaaS content marketing strategy as it provides information regarding keyword patterns and trends.  With Ubersuggest, businesses can optimize their content so it attains better search engine ranking and attracts a targeted audience base. 

Features List Of Ubersuggest

  • Keyword Research
  • Competitor Analysis
  • Keyword Suggestions
  • Rank Tracking
  • Content Ideas
  • Backlink Data
  • Site Audit

Top 3 Features Of Ubersuggest 

1. Domain Overview

Domain overview provides in-depth insights into the marketing strategies of various sites, which helps you optimize your website domain and understand market patterns.  Domain Overview

2. Keyword Suggestions

Generating powerful keywords for your blog posts has become much easier with Ubersuggest. It also provides insights into the volume, competitiveness, and seasonal trends of each keyword. Keyword Suggestions

3. Backlink Data

Through the backlink data feature businesses can see the specified content that people are interested in. It helps create better links with various sites. Backlink Data

Pros Of Ubersuggest

  • Details on keywords
  • SEO based data
  • Affordable pricing plans
  • Regularly updated features

Cons Of Ubersuggest

  • Limited features in the free plan
  • Not user-friendly for beginners

Pricing Of Ubersuggest

  • Free Plan
  • Individual: $12 per month
  • Business: $20 per month
  • Enterprise: $40 per month

Customer Support Options Of Ubersuggest

  • Email support
  • Phone support

Supported Platforms of Ubersuggest

  • Web-based

Average Rating Of Ubersuggest  

The average rating of Ubersuggest is 4.4/5, according to Software Advice.  Average Rating Of Ubersuggest

Testimonials 

Ubersuggest testimonial 1 Ubersuggest testimonial 2

Bottom Line For Ubersuggest

Ubersuggest is a powerful tool for SaaS marketers who want to improve their SEO strategy.  It is widely used by content marketing experts to improve their search engine rankings and generate interactive content ideas.

Table of Comparison – Top 3 Content Marketing Tools for SaaS

Feature/Tool Semrush Similarweb Ubersuggest
Free Plan ✅ 
Detailed Analytics
Collaboration Tools
Easy to use
Customization/ Personalization
Keyword Generator
Monitor Competitors
Link Building
Ranking
API

Best Of The Best – Top 3  Content Marketing Tools For Saas

1. Ubersuggest

Ubersuggest is a content marketing tool that has unique features that make it stand out. It allows you to track your website’s SEO health and analyze keywords as per their traffic volume.  With the help of this tool, you can fix your SEO limitations and optimize backlink strategies to improve your content efforts. Ubersuggest is designed specifically for content creators to focus on different content writing components like ranking, keywords, and link building. 

2. Semrush

Similarly, Semrush helps SaaS businesses measure their business performance and achieve content goals on time. With its multiple automation features that help you save time and effort, Semrush for sure sticks out.  It is easy to use and allows you to integrate different collaboration tools so you can achieve your long-term content goals. 

3. Similarweb

If you want to upgrade your online marketing presence, then Similarweb is a must-have. It is easy to use and provides analytics on different website components.  It has different automation features to it that help you in content forecasting and optimization. You can also get insights into any website and content of various niches. 

Key Takeaways

Choosing the right content marketing tool for your SaaS business is a challenge, as these tools determine the success of your content strategies.  Investing in the right tool will take your business performance to the next level.  Make sure you opt for tools that are easy to use, provide detailed analytics, and allow you to monitor competitors.  If you want to further improve your SaaS business performance, then Stratigia is the helping hand you need! With its link-building and ranking techniques, it will increase your engagement metrics and take your business to the next level!  

Frequently Asked Questions (FAQs) 

1. Why should I use content marketing tools for my SaaS business?

By using content marketing tools for your SaaS business, you will be able to optimize your content distribution, find relevant keywords, and improve your website rankings. They are great for managing and engaging different types of audiences. 

2. What are the top features to look for in content marketing tools?

It is best to look for features that help with keywords, automation, competitor analysis, and collaboration. Also, look for tools that are easy to use and provide detailed analytics on your content. 

3. Are these tools economical for small SaaS businesses?

Yes, most of these tools are economical, with subscription plans starting from $10, and some tools even allow you to use multiple features for free. 

4. What type of detailed analytics will these content marketing tools provide?

These tools provide you with detailed analytics on customer engagement, website rankings, keyword trends, interactions from visuals, site audits, SEO performance, and much more. 

5. How can these content marketing tools help with SEO?

Content marketing tools can help you with SEO by providing information on keyword rankings, competitor performance, on-site performance, and backlink opportunities so that you can optimize your content for search engines and increase website traffic.
Maira Junaid

Maira Junaid

Maira is an Editor at Stratigia, dedicated to creating engaging and impactful content tailored for SaaS businesses. Her expertise in content strategy and writing ensures that every piece resonates with the target audience while supporting business objectives.

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