Decide what deserves attention
We review the product, audience, existing marketing and available performance evidence. The result is a set of priorities with reasons behind them, rather than a list of channels to use because they are popular.
B2B SaaS & Technology Marketing Agency
About Stratigia
Strategy, execution and the people accountable for both.
Good marketing decisions start with understanding the software, the people buying it and the work needed to reach them.
Stratigia is a marketing agency for B2B SaaS and technology companies. We help founders and marketing teams decide what deserves attention, deliver the agreed marketing work and review what the evidence says. That can mean clearer product messaging, useful content, search visibility or acquisition campaigns, depending on the problem to solve.
We work with your team, not around it. Product input, approvals, deliverables and reporting responsibilities are agreed before the work begins.
SaaS-first. Technology-wide.
Software is our strongest specialization. Our work also serves B2B technology companies whose products need a clear explanation, a defined audience and a credible case for purchase.
A self-serve SaaS product may need to help new users understand its value quickly. A sales-led platform may need to answer integration, implementation and buying-committee questions before a demo can move forward. We look at the product, the buying process and the stage of the business before recommending marketing priorities.
That context matters more than following a fixed channel checklist. The right work could start with positioning, search, content or a clearer route from interest to inquiry.
A marketing plan needs people who can carry it through
Manage and deliver the agreed work
We translate those priorities into the work defined in your scope, such as content, search improvements, campaigns and implementation handoffs. You know what Stratigia owns, what your team supplies and who signs off on product claims and finished work.
Review the evidence and make the next decision
We distinguish finished activities from buyer responses and business outcomes. Reporting should help both teams decide what to continue, revise or stop, with limits clearly stated when attribution or data is incomplete.
Meet the people behind the work
Marketing strategy, project management, editorial work, search and implementation require different skills. Our people bring those responsibilities together, with specific roles and assignments agreed for each engagement.
Abbas Sarfraz
Partner
Sadaf Abbas
Partner
What that means when you work with us
Understand the product before prescribing tactics. A feature list is not enough. We need to know who uses the software, who approves the purchase and what buyers need to understand.
Make ownership clear. Your plan should identify deliverables, client inputs, reviewers and handoffs. A recommendation is useful only when someone is responsible for acting on it.
Use evidence carefully. Product facts, customer examples and performance claims need sources. We do not turn an observed result into a guarantee for a different business.
Be willing to change the plan. A review should produce a decision, including when an activity has not earned more time or budget.
Judge the approach through the work
The case studies below show how we have addressed different marketing problems for software businesses.
yieldWerx: search and content for semiconductor software
For a specialist yield-management platform, the work covered reviewing existing pages, technical SEO issues and content topics connected to how manufacturing buyers search for software.
UpViral: content for referral-marketing software
The published content engagement describes educational articles, resources and customer stories developed around the questions its SaaS audience needed answered.
ShareVault: improving existing enterprise software pages
For a virtual data room platform, Stratigia reviewed existing product, solution and industry pages and worked on making that content more useful to relevant visitors.
These examples describe historical projects with different scopes. They are a way to assess the work, not a forecast of results for your company.
View our case studiesTell us what your marketing needs to do next
Bring your product, the people you need to reach and the problem you want to solve. We can discuss the priorities, the evidence available and whether Stratigia is the right partner for the work.
Book a strategy call
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