SaaS SEO Tips / Hacks

If you’re looking to boost your online visibility and drive more traffic to your website, you’re in the right place.  We’ll walk you through some straightforward strategies that can help your SaaS platform rank higher on search engines.  Let’s get started and see how you can improve your search engine rankings with a few smart moves. Whether you’re new to SEO or looking to refine your approach, these tips are designed to be easy to understand and implement. 

TL;DR

• Whether you’re creating engaging videos or detailed product pages, the following tactics are designed to help your site rank higher and attract more organic traffic.
• Create listicles about products that matter to your customers, include keywords, update regularly, and add internal links to improve your site’s SEO.
• Optimize your SEO by using videos, infographics, webinars, and podcasts. These can keep visitors engaged longer and help your site rank better.
• Make sure your product’s key features and benefits are highlighted using SEO strategies so that you attract the right customers.
• Write detailed content about your product’s features and how they meet specific industry needs. Keep this information clear and updated to help convert visitors into customers.
• Submit your SaaS product to online directories and focus on acquiring quality backlinks through guest posts, influencer collaborations, and unclaimed mentions to rank your SEO and drive traffic.

1. Create product listicles

Creating product listicles is a smart way to boost SEO for your SaaS business. Here’s how you can do it:

• Pick a Topic: Choose something your customers care about. For example, “Top 10 Tools for Remote Teams” if you offer a project management tool.
• List Your Products: Include your product as one of the items. Make sure to describe its features and benefits clearly.
• Add Value: For each product listed, explain why it’s useful. This helps your readers and shows search engines that your content is helpful.
• Use Keywords: Throughout your listicle, use keywords that relate to your products and the overall topic. This helps improve your visibility on search engines.
• Internal links: Add internal links to other blog posts or pages on your website to improve SEO efforts and help users navigate your site.
• Update Regularly: Trends change, and new products emerge. Keep your listicles updated to stay relevant and maintain your SEO strength.

By following these steps, you can create engaging listicles that not only attract readers but also improve your site’s search engine rankings. Smart Move: Collaborate with Stratigia, a SaaS SEO content writing agency, to get things done quickly.

2. Alternative to page content

Using alternative content types can be a great strategy to rank your SaaS SEO:

• Videos: Create short, informative videos that explain your product or offer tips related to your industry. Videos can help you rank on both Google and YouTube, increasing your search engine visibility.
• Infographics: These are great for breaking down complex information about your software into digestible visual pieces. They’re shareable and can drive organic traffic back to your site.
• Webinars: Hosting webinars can boost engagement. You can discuss industry trends or demonstrate how to use your product effectively. Plus, you can use the registration process to gather leads, improving your conversion rates.
• Podcasts: Starting a podcast can help you reach a new target audience. Talk about topics that interest your potential customers and mention where your product fits naturally.

These alternatives to traditional page content can make your website more engaging and improve your SEO by keeping visitors on your site longer and encouraging more shares.

3. Align product positioning with SEO positioning

Aligning your product positioning with your SEO strategy is key to attracting the right audience. Start by identifying the main benefits of your product and the specific problems it solves. Then, use these points to determine your primary keywords. This ensures that when potential customers search for solutions like yours, your website shows up in the results. It’s about making sure your product and your SEO speak the same language, targeting the same customer needs and preferences.

4. Features page content

Here, focus on clarity and detail. List all the key features of your product and explain how each one helps the user. Use bullet points for easy reading and sprinkle in keywords naturally to boost your SEO. This page should not only inform visitors about what your product does but also convince them of its value, helping to convert interest into sales.  Make sure each feature is explained simply and effectively, showing how your software stands out from the competition.

5. Industry page content

For your industry page, focus on providing valuable content about the sector you serve.  Explain how your product fits into this industry and how it addresses specific industry challenges.  Highlight any trends or data that show the growth and changes in the sector, making it clear why your solution is essential now.  Use simple language to describe how your product makes everyday tasks easier for industry professionals. This not only educates your visitors but also helps search engines understand and rank your page for relevant industry-specific terms. Did You Know? – Adding real-life examples or case studies on your industry page can greatly increase its credibility and engagement. It shows potential customers that your product doesn’t just claim to solve problems—it actually does.

6. Software directory submission

Submitting your SaaS product to software directories is a straightforward way to increase online visibility.  These directories are like online catalogs of software where potential customers can discover new tools. When you list your product, include a compelling description, key features, and direct links to your site. This can drive traffic and improve your site’s SEO by creating quality backlinks. Bonus Tip: Regularly updating your listings in software directories can improve your rankings within those directories. Keeping your information current and responding to reviews can attract more visitors and potential leads.  Or, you can simply book a free call with Stratigia for software directories and link building and we can get things done for you. Additionally, ensure your listings are optimized for Google Search to improve organic search visibility, making use of rich snippets where possible to stand out in search results. Implementing off-page SEO strategies such as this not only increases your backlink profile but also supports a more comprehensive SEO strategy. By engaging in SEO audits, particularly focusing on technical SEO audits, you can identify and resolve any issues that might hinder your SEO efforts, thus maintaining consistent traffic to your site.

7. Feature + industry

For your Feature and Industry page, combine the details of your product’s features with specific industry needs.  Describe how each feature of your product specifically benefits professionals in the target industry.  For example, if your software offers data encryption, explain how it’s particularly useful for healthcare professionals needing to protect patient data. This type of content not only helps your SEO by targeting niche, industry-specific keywords but also directly addresses the concerns and needs of your potential customers.

8. Use Case pages

Outline practical scenarios in which your product can be used.  Start each page with a brief overview of a problem faced by your target audience, then detail how your product offers a solution.  Break down the process into steps, if possible, and highlight the outcomes and benefits of using your product in that scenario.  These pages are great for showing potential customers exactly how they can benefit from your product in real-world applications, making the abstract features of your software concrete and relatable.

9. Use Case industry

For your Use Case Industry pages, customize the use case scenarios to specific industries your product serves.  Start by describing a common issue or challenge in the industry, and then show how your product solves this problem. Highlight features of your software that are particularly useful for this industry and include testimonials or case studies from industry clients if possible.  This approach not only helps in SEO by incorporating industry-specific keywords but also resonates more with professionals from that industry, showcasing your product as a tailored solution to their unique problems.

10. Product-led content

Product-led pages focus on demonstrating the value of your product through its features and benefits.  Write content that walks potential customers through how your product works, emphasizing how it simplifies tasks, saves time, or enhances productivity.  Use images, videos, or diagrams to help explain complex features. Also, include customer stories or data points that prove the effectiveness of your product.  This type of content is designed to educate your audience about your product while subtly guiding them toward making a purchase decision.

11. Broken competitors

Focus on the opportunities where your competitors are falling short. Identify common complaints or issues that users face with competing products and explain how your software addresses these gaps.  Highlight your strengths and improvements over the competitors using simple comparisons.  This approach not only capitalizes on the missed opportunities by others but also clearly positions your product as the superior choice for potential customers searching for reliable solutions.

12. Broken links

Regularly check your website for any links that no longer work and update them with current, relevant content. This can also extend to finding broken links on other sites that point to content similar to yours and reaching out to those sites to replace the broken link with one to your content. Keeping your links up-to-date helps maintain a good user experience and supports SEO efforts by ensuring that search engines and visitors find valuable, functioning links on your site. Quick Fact: Regularly updating old content with new links and information can boost your site’s SEO. Search engines favor websites that keep their content fresh and relevant.

13. Optimize low-hanging BoFu

Refine the content aimed at buyers who are at the bottom of the funnel (BoFu) and ready to make a purchase. Identify pages that already perform well but could use a little tweaking to convert visitors into customers.  This might include optimizing call-to-action buttons, simplifying the checkout process, or providing clearer information on product benefits.  Small changes can significantly impact your conversion rates by making it easier for ready-to-buy visitors to take the final step.

14. Create BoFu content first

Start by developing content specifically designed to convert visitors into customers.  This content should be focused on your product’s benefits, customer testimonials, and strong calls to action that guide the user to purchase.  Prioritizing this content helps ensure that when potential customers are ready to buy, they find all the information they need to make an informed decision quickly and efficiently.

15. Build BoFu links first

Concentrate on acquiring backlinks to your bottom-of-the-funnel content from reputable sources within your industry.  These links should drive traffic directly to your product pages or other conversion-oriented content, helping to increase the likelihood of sales from visitors who are further along in their buying journey.

16. Build links in product listicles

It involves incorporating links within your listicles that lead to your product pages or other strategic content.  This not only helps improve SEO through internal linking but also drives targeted traffic to areas of your site that are optimized for conversions.

17. Alternative to Listicles links

Consider using resource pages, guides, or how-to articles as a way to link back to your product.  These content types provide value to the reader while also offering opportunities to integrate links naturally, improve your SEO, and direct readers to your product pages in a more subtle, informative manner. Quick Fact: Linking strategies that focus directly on conversion-ready pages can reduce the customer journey length and increase the chances of sealing a deal. By strategically placing links in high-intent areas, you’re effectively guiding potential buyers straight to your checkout.

18. Product reviews

Gather and showcase reviews from users who have had positive experiences with your product.  These reviews can be displayed prominently on your website and used in marketing materials. Encourage satisfied customers to share their feedback on popular review sites, which can help build trust and influence potential buyers’ decisions. Snapshot Insight: Displaying customer reviews can increase conversion rates by up to 270% as they significantly enhance credibility and reassure potential buyers.

19. Claim Unclaimed mentions

Look for instances where your product or brand is mentioned online but not linked back to your site.  Reach out to the authors or website owners and ask them to add a link to your site. This can increase your site’s authority and drive more traffic from other reputable sources. Quick Thought: Reclaiming unlinked mentions can quickly boost your SEO as these are often low-effort, high-reward opportunities to gain authoritative backlinks.

20. Partners directory

Partner directories not only boost SEO but also facilitate network growth and can lead to increased business opportunities through mutual referrals. Create a dedicated page on your website listing all your business partners with descriptions of their services and links to their websites. This not only ranks your SEO through outbound links but also strengthens business relationships by providing visibility to your partners.

21. How to content link inclusion

Linking within how-to content keeps readers engaged on your site longer and can subtly direct them toward making a purchase. Integrate links within your instructional or tutorial content that guide readers to related product pages or articles. This provides a great experience for users who are learning about a topic and might be interested in your products as solutions.

22. Resource pages

Resource pages not only serve as SEO powerhouses but also establish your brand as a thought leader in your industry, building trust and authority. Develop comprehensive resource pages that gather useful information, tools, or links about a specific topic. These pages should serve as a hub for your visitors, providing valuable content that includes internal links to your products and services.

23. Guest post

Collaborate with relevant blogs or websites within your industry to write and publish articles that include links back to your site.  This not only improves your SEO by acquiring backlinks but also exposes your brand to a new audience.  Here’s how to do it: 

• Identify influential blogs that align with your product.
• Pitch them with unique content ideas that include subtle mentions of your product or service.

24. Influencer content refresh and gain link

Update old influencer collaborations by adding new information, insights, or promotional offers. Then, reach out to the influencers to share the refreshed content.  This can rejuvenate interest in older posts and encourage the influencers to link back to the updated content, giving it a fresh improvement in traffic and SEO.  Incorporating strategies such as building backlinks and addressing user intents through updated content can help you a lot.

25. Categorize content into pillars

Pillar pages can dramatically improve your site’s navigation and internal linking structure by making your site more crawl-friendly. Organize your content around a few main themes or ‘pillars’ that are central to your business.  Each pillar should support a broad topic, and all related content should link back to these pillar pages, creating a structured network of information. This helps SEO by structuring your content more effectively and improves the user experience by making information easier to find.

26. Pick a few ICPs or pillars at the start

Focus on a few ideal customer profiles (ICP) or main content pillars when you first build your content strategy.  This ensures that you create highly targeted and relevant content that effectively addresses the specific needs and interests of your core audience.  Foundational Focus: Starting with a few key pillars ensures that your content is highly targeted and relevant, increasing engagement and conversion rates. Such focused content helps map the customer journey and aligns well with successful SEO strategies.

27. Acquire links through Adsy

Use platforms like Adsy to buy sponsored posts that include links back to your site. This can be an effective way to build backlinks from reputable sites within your industry.  Here’s how to do it: 

• Sign up on Adsy
• Select websites that align with your niche
• Sponsor content that includes natural, contextually relevant links to your site.

Pro Move: Using a platform like Adsy can automate the process of link building, ensuring you get quality backlinks from sites relevant to your industry.

28. Linkable Assets

Integrating linkable assets into your directory listings, like whitepapers or email newsletters that offer valuable insights, can serve as link magnets to attract inbound links from reputable sources, improving your domain authority and supporting your overall SEO campaign.  These assets help gain user engagement and optimize search rankings through effective SEO strategies.