How to Find SaaS Blog Topics: The Ultimate Guide

Finding the right topics for your SaaS blog is important for attracting and engaging your audience. Good content can help you reach potential customers, improve your search engine rankings, and establish your authority in the industry. In this guide, we’ll go over simple and effective ways to find blog topics that resonate with your target audience and support your content marketing strategy.  Let’s explore how to keep your blog content fresh, relevant, and engaging.

TL;DR

• Understanding your target audience helps you create posts that meet their needs and interests, making your blog more engaging and useful.
• Find popular search terms using keyword research tools to attract traffic to your blog. 
• Generate unique content ideas using AI tools. These tools can help you brainstorm new and creative topics that you might not have thought of on your own, keeping your blog fresh and interesting.
• Engage with your readers to generate relevant topic ideas. Listen to their feedback and questions to create content that answers their needs.
• Learn from your competitors’ content to identify gaps in your own. Analyze what others in your industry are doing well and find ways to improve or offer something different to your readers.
• Stay updated with industry trends and find new topic ideas by following top SaaS blogs. 

1. First, Look at Customer Questions and Feedback

One of the best sources for blog topics is your own customers. Keeping your audience informed about new developments is key to maintaining engagement. When you launch a new feature, let your customers know about it.  Describe how it works, its benefits, and why they should use it. This keeps your audience informed and shows that your product is constantly evolving. Create detailed tutorials that guide users through your features. Step-by-step instructions help customers get the most out of your product, making it easier for them to see its value.  Share practical examples of how your product can be used. Real-world applications help potential customers understand the value of your product in their day-to-day operations. Pro Tip: Encourage customers to provide feedback and suggestions on new features. This not only helps you improve your product but also makes your customers feel valued and involved in your product’s development. 

2. Learn from Your SaaS Competitors

Your competitors can be a goldmine of information for blog topics.

1. Start by covering the essential topics in your industry. This builds a solid foundation and establishes your blog as a reliable resource for your audience.
2. Highlight the unique benefits of your product. Explain what makes it different and better than other options. This helps potential customers understand why they should choose your product.
3. Identify the common fears and concerns of your audience. Address these directly in your blog posts to build trust and reassure potential customers.
4. Share stories of how your product has helped others achieve their goals. Success stories provide social proof and demonstrate the effectiveness of your product.

3. Share Industry News and Trends

Keep your audience updated with the latest happenings in your industry. This keeps your blog relevant and shows that you are on top of current events. Decide whether to share news as it is or add your own insights and opinions to it. Adding your own take can provide additional value and perspective to your readers.

4. Offer Tips and Best Practices

Provide your audience with helpful and actionable advice. Write detailed instructions on how to use your product or solve common problems. These guides can help users get the most out of your product and address specific pain points. Share the best methods and techniques in your industry to help your audience succeed. This positions you as an expert and provides valuable guidance to your readers.

5. Showcase Customer Success Stories

Highlight the success of your customers who have used your product. Create simplified case studies that are easy to read and understand. Focus on clear and concise storytelling to make the successes relatable and impactful. Bonus Tip: Include videos and images to make your case studies more engaging. Visual content can help illustrate the story and make it more memorable. Follow a structured format for your case studies to make them clear and concise. This helps readers easily follow the success story and understand the key points. Highlight powerful quotes from your customers to emphasize their success, adding credibility and a personal touch to your case studies.  Repurpose these case studies into blog posts, social media content, or videos to maximize the value of each success story and reach a wider audience. Consistently update your blog with new success stories to keep your content fresh, demonstrating the ongoing value of your product.

6. Do a Survey or Poll

Understanding your audience’s needs can provide valuable insights for your blog. Here’s how you can do it: 

• Conduct surveys or polls to learn about your audience’s challenges, preferences, and needs. This will help you tailor your content to address their specific concerns and interests.
• Create blog posts based on the findings from your surveys or polls. Sharing the results not only provides valuable information to your readers but also shows that you value their input.
• Competitors can be a valuable source of inspiration for blog topics.
• Analyze your competitors’ in-depth articles to see what topics they cover extensively. This can help you identify gaps in your own content and provide comprehensive information to your audience.
• Create comparison and review posts that highlight different apps in your niche. This helps your audience understand their options and positions you as an expert in the field.
• Collect and share relevant data from your industry. These posts can attract readers looking for hard facts and figures to support their decisions.
• Write about your company’s culture and values. This helps build a connection with your audience and humanizes your brand.
• Interview experts in your industry to share their opinions and insights. This adds credibility to your blog and provides valuable information to your readers.
• Compare your product with others in the market. Highlight the strengths and weaknesses to help potential customers make informed decisions.

7. Publish Expert Round-Ups

Gathering insights from multiple experts can provide diverse perspectives on important topics. Here are a few tips:

• Reach out to industry experts and ask for their opinions on specific topics. Compile their responses into a comprehensive blog post.
• Present various viewpoints on a single topic to give your readers a well-rounded understanding. This enriches your content and attracts a wider audience.
• Providing useful resources can greatly benefit your readers and keep them coming back.

8. Cover the Fundamentals of Your Niche

Starting with the basics ensures that your audience has a solid foundation. Create introductory content for newcomers to your niche. These guides help beginners get started and build a loyal following. Write about more complex subjects for experienced users. This keeps advanced readers engaged and positions your blog as a comprehensive resource.

9. Publish Surveys and Research Reports

Original research can set your blog apart and provide unique value. Conduct your own research and share the results. This can provide new insights and establish your authority in the industry. Publish the findings from the surveys you conduct. Data-driven content is often highly valued and can attract a lot of attention.

10. Help Your Prospects Compare Products

Comparison content helps potential customers make informed decisions. Create side-by-side comparison charts of different products. This helps your audience quickly see the differences and benefits of each option. Detail the advantages and disadvantages of various products. Honest comparisons build trust with your readers.

11. Advanced Techniques for Finding Topics

Use advanced strategies to discover unique and engaging blog topics.

Keyword Gaps

Identify missed opportunities by finding keywords your competitors aren’t targeting. This can help you attract a new audience.

Competitor Analysis

Analyze your competitors’ content to learn from their successes and mistakes. This can provide inspiration and help you refine your own strategy.

Customer Surveys and Interviews

Gather direct feedback from your customers to understand their needs and interests. This ensures your content is relevant and valuable.

Data-Driven Blog Posts

Share insights derived from data. Data-driven posts are often highly valued and can attract a lot of attention.

Social Media Engagement

Use social media interactions to generate content ideas. This can help you understand what your audience cares about most.

Adapted LinkedIn Posts

Turn professional insights shared on LinkedIn into blog content. This ensures your content is relevant and valuable to your audience.

Guest Posts

Invite experts to contribute to your blog. Guest posts provide diverse perspectives and attract new readers.

Answer Google’s FAQs

Address popular questions found on Google. This ensures your content is relevant and valuable to search engine users.

Interview Leaders in Your Industry

Feature interviews with industry leaders to provide expert insights. This adds credibility and depth to your content.

User Guides

Create instructional content to help users get the most out of your product. User guides are practical and highly valuable.

User Resource Library

Offer a comprehensive library of resources for your users. This can drive significant traffic and establish your authority.

Video Demos

Create visual tutorials to demonstrate your product’s features. Video content is engaging and easy to share.

“Best of” Lists

Curate lists of the best products, resources, or strategies. “Best of” lists are popular and can drive significant traffic. See how our blog post “10 Best Recruitment Agencies for SaaS” has gained 14.7K impressions in the last 3 months.

Hot Takes

Share opinion pieces on current trends and issues. Hot takes can spark discussions and attract a lot of attention.

Template Examples

Offer practical tools and templates that your readers can use. These posts are highly appreciated and often shared.

Newsletters

Share regular updates with your audience through newsletters. This keeps them informed and engaged.

Alternative Posts

Suggest other options and alternatives to popular products. This helps readers find the best solution for their needs. For instance, we wrote a blog post, “15 Best Content Marketing Tools for SaaS,” that gives users detailed insights into each tool’s features, pricing, and real-world applications, helping them choose the best options to enhance their marketing strategies.

Industry Example Posts

Showcase real-world applications of your product or service. This helps potential customers visualize how they can use your product in their own context.

Case Studies

Provide in-depth analyses of how your product has helped customers. Case studies build trust and demonstrate your product’s value.

Infographic

Create visual content that summarizes complex information. Infographics are engaging and easy to share, making them great for attracting new readers.

Event Summaries

Summarize key takeaways from industry events. This helps readers stay informed about the latest trends and developments.

Webinar Previews, Summaries, and Transcripts

Provide content related to webinars, including previews, summaries, and transcripts. This ensures your audience can access valuable information even if they missed the live event.

Product Updates and Announcements

Keep your audience informed about new features and updates to your product. This shows ongoing improvement and keeps users engaged.

E-books and Guides

Offer comprehensive e-books and guides on relevant topics. These in-depth resources can help establish your authority and provide significant value to your audience.

Templates and Checklists

Create practical tools like templates and checklists that your readers can use in their daily tasks. These are highly appreciated and often shared, increasing your blog’s reach.

Stratigia’s Strategy to Research Your Next SaaS Blog Topics

Finding new blog topics can be challenging, but it’s essential for keeping your content fresh and engaging. Here’s how we at Stratigia do it:

Use Keyword Research Tools

Find popular search terms using keyword research tools. This helps you identify topics that will attract traffic. We use tools like Semrush, and Google Keyword Planner to see what people are searching for.

Use AI Tools

Generate content ideas using AI tools. These can help you discover new and unique topics. At Stratigia, we often use AI to brainstorm ideas that we might not think of on our own.

Get Topics from Your Audience

We engage with your readers to get topic ideas. This ensures your content is relevant and valuable. We listen to our customers’ feedback and questions to create content that answers their needs.

Take Inspiration from Your Competitors

Learn from your competitors’ content. This can provide inspiration and help you identify gaps in your own content. We analyze what others in the industry are doing well and find ways to do it better.

Follow Top SaaS Blogs

Stay updated with trends by following top SaaS blogs. This helps you stay informed and find new topic ideas. We keep an eye on industry leaders to ensure we’re always up-to-date with the latest trends.

How to Write a SaaS Blog: A Step-by-Step Guide

Our team at stratigia follows a straightforward approach while writing a SaaS blog post.

Step 1: Target Audience

Understand who you’re writing for. This ensures your content is relevant and valuable. At Stratigia, we make sure we know our readers inside out.

Step 2: Choose a Topic

Select a topic that will engage your audience. A relevant topic attracts more readers. We pick topics that are timely and relevant to our audience’s interests.

Step 3: Create a Blog Brief

We then plan your post with a clear outline. This helps us stay organized and cover all key points. We break down our posts into clear sections to make writing easier.

Step 4: Start Writing Your SaaS Blog Post

We then write your post following the brief. We focus on providing valuable information and insights. We ensure each post is informative and useful.

Step 5: Edit and Revise Your SaaS Blog Post

Review and refine your post. Ensure it is clear, concise, and free of errors. At Stratigia, we take time to polish our posts before publishing.

Step 6: Optimize for Search

Use SEO best practices to optimize your post. This helps it rank higher in search engine results and attract more traffic. We use keywords strategically to boost our SEO. If you don’t want to deal with the hassle of writing SEO blogs, just reach out to us for SaaS SEO blog writing services! At Stratigia, we focus on making content that gets you noticed online and keeps your audience interested. Book a free call today and get started!

Frequently Asked Questions (FAQs)

1. What are the best SaaS blog topics?

The best SaaS blog topics address your audience’s needs, industry trends, and common questions. Topics could include product updates, tutorials, success stories, and industry insights.

2. How can I make my SaaS blog engaging?

To make your SaaS blog engaging, focus on providing valuable and actionable content. Use clear language, include real-life examples, and address common problems your audience faces.

3. Why is a SaaS marketing blog important?

A SaaS marketing blog helps attract potential customers, improve SEO, and establish your brand as an authority in the industry. It’s a key part of your content marketing strategy.

4. What are some examples of successful SaaS blogs?

Successful SaaS blogs often include HubSpot, Moz, and Intercom. They provide valuable insights and regular updates and address their audience’s needs effectively.

5. How can I optimize my SaaS blog for SEO?

To optimize your SaaS blog for SEO, use relevant keywords, write high-quality content, and ensure your blog is user-friendly. Regularly update your content and include internal and external links.

6. What topics should I cover in a b2b SaaS blog?

In a b2b SaaS blog, cover topics like industry trends, case studies, product updates, and best practices. Focus on content that helps businesses solve problems and improve operations.

7. How often should I post on my SaaS blog?

Post on your SaaS blog regularly, at least once a week. Consistency helps keep your audience engaged and improves your search engine rankings.

8. What are the best SaaS content marketing blogs to follow?

Some of the best SaaS content marketing blogs include HubSpot, Neil Patel, and Buffer. They provide insights, tips, and strategies for effective content marketing.

9. How do I come up with new SaaS blog topics?

Come up with new SaaS blog topics by listening to customer feedback, monitoring industry trends, and analyzing competitor blogs. Use tools like Google Trends and keyword research tools.

10. Can I use my SaaS blog to showcase customer success stories?

Yes, using your SaaS blog to showcase customer success stories is a great way to build trust and provide social proof. It shows potential customers the real-world benefits of your product.