Grow Your Software Business with
Software Development Marketing

Standing out in the software development market requires strategies that address evolving trends, increased competition, and shifting customer behavior. At Stratigia, we help software development companies improve visibility, attract potential customers, and increase conversions. Our software development marketing approach targets your business goals with SEO, content creation, paid advertising, and social media platforms to reach your target audience effectively.

Helping Businesses Achieve Their Goals

A Proven Strategy for Software Growth

We follow a structured process to ensure every marketing effort aligns with your business goals and maximizes your business growth potential.

   

STEP 1: Market Research & Strategy

We start by analyzing your target audience, competitors, and current customer behavior to identify growth opportunities. Our research includes identifying prospective customers, analyzing competitor strategies, and defining business goals.

STEP 2: Kickoff & Planning

Next, we create a customized marketing plan for custom software solutions, focusing on SEO strategies to improve visibility on search engines, a content marketing plan to engage your target audience & developing social media campaigns.

STEP 3: Implementation & Execution

We implement the planned campaigns to generate demand, focusing on publishing high-quality content, running targeted Google Ads and paid social campaigns, executing email marketing campaigns, and launching marketing automation workflows.

STEP 4: Monitoring & Optimization

We continuously monitor campaign performance using Google Analytics, AI-powered marketing analytics software & marketing automation software to streamline repetitive tasks and regularly audit loading speed & website user experience.

STEP 5: Reporting & Growth Strategy

We deliver clear, actionable reports highlighting KPIs like conversion rates, lead generation, and customer engagement. Our team also works on recommendations for refining marketing for software companies and gaining insights

Fuel Your Growth with our Targeted Software Development Marketing Strategies

We follow a structured process to ensure every marketing effort aligns with your business goals and maximizes your business growth potential.

 

Search Engine Optimization


Improve visibility on search engines like Google to attract qualified leads. We optimize your website for search engine optimization best practices, target relevant keywords, and enhance content creation to drive conversion rates. Our approach also includes auditing content management systems to ensure seamless performance.
SEO
content

Content Marketing


Engage your target audience with high-quality online content, including blogs, case studies, and videos. Our focus on customer experience ensures we provide valuable insights and offer content creation strategies that build trust and credibility while supporting product development initiatives.

Social Media Marketing


We manage social media marketing campaigns across popular social media platforms like LinkedIn, Twitter, and Facebook. Our targeted marketing channels engage your audience, improve brand awareness, and help convert potential customers into loyal clients. These campaigns also support product demos and boost visibility during key stages of your sales process.
performance monitoring tracking optimization

Paid Advertising (PPC & Google Ads)


Reach potential clients through targeted Google Ads and digital marketing strategies. We focus on enhancing marketing efficiency using Google Analytics to track campaign success, optimize advertising campaigns, and identify business opportunities in a competitive market.

Email Marketing


Nurture potential clients with personalized email marketing campaigns that deliver actionable insights about your software products. Our approach focuses on improving the customer journey and encouraging conversions while streamlining repetitive tasks through automation tools.
link-building

Website Optimization & CRO


Enhance your website’s user experience by improving loading speed, streamlining navigation, and focusing on conversion rate optimization. These improvements boost customer satisfaction, increase conversion rates, and strengthen customer relationships. .

Success in Action: Client Growth Stories

A Surge of 95% in Web Traffic and a 100% Uplift in Conversions, Achieved Through a Robust Content Strategy & New Intent-Driven Landing Pages

100%+

Increase in Conversions

95%+

Increase in website traffic

Skyrocketing Organic Traffic by 200%, Achieving 1st Page Rankings for 2,000+ Keywords, and Boosting Conversions

200x

Growth in Traffic

200%

Growth in Conversions


Achieving a remarkable growth in keyword reach, website traffic, and conversions through an agile SEO frameworks.

55%

Increase in Conversions

77%

Increase In Traffic

Page 1 Rankings and 60% Conversion Boost with Targeted Content and Optimized Landing Pages.

1st

Page Ranking

60%

Increase in conversion rate

Tell Us About Your Project - Get a Custom Plan!

Why Us?

Feature Stratigia In-House Team Other Agencies
Software Development-Specific Expertise
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Full Digital Marketing Solutions
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Proven Lead Generation for Software Companies
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High-Quality Content Creation
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Advanced Marketing Analytics
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Conversion Rate Optimization Expertise
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Transparent Reporting & Insights
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Hear from Our Satisfied Clients

testimonial
Saber Zaheer CEO

Abbas works with a high level of enthusiasm, honesty, and professionalism. I have no hesitation in recommending Abbas for future work specifically related to Marketing, Social Media, and SEO.

testimonial
Bre Wallace CEO

Abbas did an exceptional job in developing a strategy for my pre-marketing strategy. He was a pleasure to work and was well prepared to handle any challenge. I will definitely use him for all my marketing needs and recommend him for anyone looking to make positive impact on their business.

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Matthew Hellier CEO

Abbas worked independently to achieve long term goals. He was able to plan and schedule his own activities and complete them to a high standard. I would use Abbas again in the future.

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Mark Cowtan CEO

Stratigia did everything they said they would do, and on time. Overall they provided perfectly satisfactory work on par with other SEO experts. We had to reduce the scope and end the project early due to lack of time on our end and inability to follow through on the tasks that fell on us. Abbas was a great help on this project, uncovering a lot of really useful market data and competitive insights. Will certainly hire again.

testimonial-stratigia-5
Faisal Islam CEO

Stratigia is a pleasure to work with. They are very knowledgeable and deliver top quality work when it comes to SEO. In a very competitive niche, they have helped our company increase ranking/traffic on important keywords and increased our signups significantly. Highly recommended.

testimonial
Romain Brabant CEO

Abbas Sarfraz from Stratigia is a very honest, smart, and efficient marketer. I’m glad we had him on our side during the pre-launch phase of our SaaS MVP to get early prospective users to interview while staying frugal. Also, he was very understanding to delay our campaign when necessary. I will definitively work with him again.

testimonial
Rishabh Tayal CEO

Great communication and skills. Thoroughly researched and gave feedback on the product. Has knowledge about the platform. Shows interests and promise.

testimonial
Wilco de Kreij CEO

We continue to work with Abbas for Connectio & UpViral Marketing. Thank you for all your efforts

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QUESTIONS?

QUESTIONS?

QUESTIONS?

DIDN’T ANSWER YOUR QUESTION?

Software development marketing involves promoting software products and services through strategies like SEO, content marketing, Google Ads, and social media platforms to reach your target audience, attract loyal customers, and improve conversion rates.
Stratigia uses a combination of search engine optimization, paid advertising, email marketing, and content creation to help companies attract qualified leads for software development, improve customer engagement, and achieve their business goals.
Yes. We create customized marketing strategies based on your software company’s target audience, industry trends, and specific business goals, ensuring higher marketing efficiency and better conversion rates.
We use multiple marketing channels, including Google Ads, SEO, social media platforms, email campaigns, and content marketing to drive targeted traffic and increase lead generation.
We track key performance metrics like website traffic, customer behavior, conversion rates, and overall marketing ROI using tools like Google Analytics and marketing automation software to ensure optimal results.
Book a free consultation to discuss how our software development marketing solutions can help your software company grow.

Fuel Your Software Growth with Expert Marketing Solutions

Ready to grow your software development company with a proven marketing strategy? Drive more leads, increase conversions, and scale your software business faster. Take action now and start seeing real results.

   
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