SEO for marketing technology companies
Turn searches about marketing problems into clear reasons to evaluate your platform.
Stratigia plans, writes and manages SEO for marketing technology companies. We identify the searches that fit your product, build content around real workflows and coordinate the technical work that helps buyers find and assess it. Your team gets priorities, reviewed copy and implementation owners in one working plan.
Built for MarTech founders and marketing teams that need search to support product evaluation through:
A buyer may search for an attribution platform, a way to connect campaign data with CRM records or an alternative to a tool they already use. Each search calls for a different page. We connect those questions with what your product actually does, then give the reader a useful route to evaluation.
Show where the product belongs and which work it helps a buyer complete. We map category, role and workflow questions to suitable pages, then specify the explanation, examples and proof each page needs. Broad marketing traffic is useful only when it has a credible connection to your product and audience.
Explain how the platform works with a buyer’s existing tools. We plan pages around supported connections, data flow, setup, access and limitations, with links to current documentation. Your product team confirms the facts; the content explains the workflow and helps buyers assess fit.
Help buyers compare the factors that affect their decision: capabilities, reporting needs, implementation effort and product fit. We use current sources and product review to explain meaningful differences, including situations where an option may be unsuitable. Comparison pages need reasons and evidence behind the recommendation.
Whether you sell automation, analytics, customer-data, advertising or referral software, the starting point is your product, its users and the buying decision.
A keyword list needs a route to published work. We assess the site and product, choose the pages and fixes worth prioritizing, and manage the agreed work through writing, review and implementation. Each priority has an owner and a clear acceptance check.
We identify who uses the platform, who approves it and what each person needs to understand, then map relevant query groups to existing or proposed pages, separating product evaluation from unrelated advice and support demand. Your roadmap shows each page’s job, product connection and priority.
We write and improve the selected category, feature, use-case, integration, comparison and supporting article pages. Each brief connects the reader’s question with product detail, evidence, internal links and the next action. We manage drafting and agreed revisions, so your subject experts can focus on confirming accuracy.
We check whether important product pages and public documentation can be reached, rendered and understood by search systems, reviewing crawlability, indexation signals, canonicals, internal links, templates and relevant performance issues. Agreed fixes go to the named implementation owner and are checked after deployment.
Where included, we research relevant publications, product listings and outreach opportunities, then prepare the agreed assets and pitches. The work focuses on useful references that fit the product and audience. Publishers and reviewers control placement, ratings and editorial decisions.
We make product explanations clear, claims supportable and important content accessible to search and AI systems, and review those foundations as part of the work. Google requires no special AI file or schema for its AI search features; they rely on the same core SEO foundations. Any AI-answer tracking is agreed separately.
The work covers your public website and content. A customer’s marketing stack, CRM or CDP implementation needs a separate scope.
Before drafting, we define who the page serves, what they need to decide and which product facts answer the question. That brief gives writers, product reviewers and implementation owners a shared target.
a marketing analytics vendor supports a CRM connection. Reader: a marketing operations lead checking whether campaign and CRM data can support the required report. Required detail: supported records and fields, setup, refresh behavior, access requirements and limitations, confirmed by the product team. Evidence: current documentation and an approved demonstration of the workflow. Next step: review setup requirements or request a relevant demo. This is an illustrative scope, not a client project or a claim about any real integration.
The same review can show when an existing page needs better detail, a supporting documentation link or a clearer next step. We choose between updating, combining or creating content based on the page’s purpose and evidence, and every proposed integration or comparison page needs useful, distinct information.
We review your audience, product, site and available search evidence. Product input helps us identify the buying questions, gaps and technical constraints. The assessment separates what the data shows from assumptions that still need checking.
We turn the assessment into a sequenced work plan: which pages to improve or create, which technical issues to address and what evidence is needed. Each item has an owner, dependencies and acceptance requirements, so your team can see what is ready and what is blocked.
We produce the agreed briefs and copy, manage feedback and coordinate implementation. Your reviewers confirm product facts and limitations. Design, CMS and development owners handle their assigned tasks, while we track delivery and check the SEO work against the plan.
We check what was published or deployed and review the available search, page and commercial evidence. Each review ends with decisions: improve a page, fix an issue, adjust the next action, continue the approach or investigate a new priority.
Your delivery package, agreed before production:
Research depth, content quantities, review rounds, implementation responsibilities and reporting are agreed in the scope. You can assign defined work to Stratigia while your internal team stays involved in product decisions and approvals.
For UpViral’s referral-marketing platform, Stratigia runs a coordinated program that includes search pages, weekly content and lead magnets alongside paid social, segmented email and a monthly partner webinar series.
Website traffic grew 150% in six months.
For Connectio’s software for Facebook advertisers, Stratigia built a content strategy and wrote eight evergreen articles around the questions its audience asked, connecting educational topics to readers with a practical reason to consider the products.
For BlazeSQL’s AI analytics product, Stratigia created use-case content, rewrote key website copy and built relevant backlinks and directory listings as part of a wider growth engagement.
Organic traffic grew 3x in the first three months.
These published case studies describe past and ongoing engagements. Each figure is the result reported in that case for the period it states, for the whole engagement rather than SEO alone. Scope and results vary by product, market and starting point.
More impressions are useful when they connect the right audience with the right pages. We set a starting position, agree the definitions and review delivery alongside relevant search exposure, page use and commercial evidence.
We check the selected pages’ technical implementation, query exposure, clicks and content coverage, separating brand, evaluation, educational and support intent where the data allows. Growth in broad marketing queries calls for a different decision from growth in searches closely tied to your product.
We review how readers use the content, move to related pages and complete confirmed signup or inquiry actions where tracking supports them. Product and sales feedback shows missing explanations, recurring objections and pages that attract the wrong fit.
Where reliable CRM or product data is available, we assess qualified inquiries, trial progression and opportunities within the agreed attribution limits. AI-answer tracking, if included, uses defined systems, prompts and a repeatable method, and a citation is reported separately from a lead or revenue.
Search and AI systems control their results, so rankings, citations, traffic and pipeline cannot be guaranteed. Our responsibility is to deliver the agreed work, explain the evidence and act on what each review shows.
Yes. You can assign selected research, writing, technical or coordination work to Stratigia. We agree how it fits your existing strategy, who reviews it and how publishing or development handoffs work, and the plan shows what your team owns and what we deliver.
Access to Search Console, analytics and your CMS or a publishing contact, plus current product documentation and time with a product reviewer who can confirm facts. We identify any other inputs before production and flag claims that still need confirmation.
The proposal states which of these tasks are included and who owns the rest, covering technical fixes, visuals, layout, publishing and post-implementation checks. New requirements are assessed before the work plan changes.
We document sources and evaluation criteria, then ask the product owner to confirm compatibility, setup and feature details. The brief records facts that may change, and an update schedule can be included in the scope, with responsibility for supplying product changes agreed upfront.
We use AI throughout our workflow, from research and outlining to drafting. Every page is then edited by our writers and checked against your product facts, sources and voice, and your reviewers approve it before publication.
Technical fixes and new pages are delivered on the agreed schedule. Search visibility usually takes longer to change and varies with competition, site history and how quickly changes go live. We review early indicators such as indexing and impressions for new pages, then clicks and inquiries as they build.
Bring your website, product category and priority audience, and tell us where the work is stuck: choosing topics, explaining the product, producing content or getting technical changes shipped. We’ll discuss the starting priorities and the research, writing and implementation support your team needs.
