Build demand that fits how your SaaS is evaluated, adopted and bought.
Stratigia works with B2B SaaS founders and marketing teams across positioning, SEO, product-led content, paid acquisition and lifecycle email. We choose the work according to your sales-led, self-serve or hybrid model, then connect acquisition to a qualified demo, useful first product action or paid conversion. You can start with one defined problem or an ongoing program.
We help founders and growth teams close the gaps that hold acquisition back:
UpViral wanted to acquire users for its referral-marketing software through Facebook Ads. Stratigia built cold, mid-funnel and retargeting campaigns, tested creative and built campaign landing pages that carried the ad message through to the trial.
Published result: Landing-page conversion rate rose from 8% to 18% over three months.
Read the UpViral paid social case studyShareVault needed more value from its existing product, solution and industry pages. Stratigia audited and improved those pages for the enterprise virtual data room provider, without adding new content, to increase relevant organic traffic and engagement with its commercial pages.
Read the ShareVault case studyConnectio’s software serves Facebook advertisers, but its acquisition relied heavily on affiliate partners. Stratigia developed eight audience-focused articles to start a content channel, built around the questions of people with a practical reason to use the product.
Read the Connectio case studyProof note: These published case studies describe past engagements. The UpViral figure is the result reported in that case for the period it states. Scope and results vary by product, audience and program.
Browse all case studiesA demo-led product and a self-serve trial need different pages, offers and measures. We agree who makes the purchase decision, what the first useful product outcome is and where sales or customer success takes over before selecting channels.
For sales-led SaaS, create use-case pages, ROI assumptions approved by the client, security and integration explainers, and objection-handling material a champion can share. Connect search or LinkedIn campaigns to a role-specific demo page, then review lead acceptance and opportunity progression with sales.
For product-led SaaS, explain the first useful outcome before asking someone to register. Connect signup pages, welcome email and activation messages to that outcome. For a hybrid model, show when a self-service user should move to a sales discussion. Measure qualified signups, activation and demo handoffs separately when data is available.
When a business buys your platform and its customers experience the service, the two audiences need different explanations. The business buyer needs a commercial case. The end user needs to understand the value and how to use the service.
For example, a platform sold to service providers may need a page explaining its business use case and separate content showing the experience their customers receive. We map the audience, message and next action for each.
Your scope specifies whether the work supports business acquisition, end-user adoption or both, with separate measures for those goals.
Selling to larger buying committees? See our enterprise software marketing approachFor a new product, establish the ideal customer, buying trigger and one claim you can prove. Test a focused product page, role-specific offer or interview-backed content before committing budget to every channel.
If visits rise but qualified demos or first-value activation stay flat, compare audience, ad promise, product page and immediate follow-up. The first test may change qualification, product explanation or onboarding, rather than simply buying more clicks.
When your product and target segments expand, the site needs to stay clear. We review existing pages before adding more: what to retain, improve or consolidate, and where features, integrations or new segments deserve distinct coverage.
SEO for SaaS scaleups brings technical priorities, internal linking and content expansion into that plan. Relevant outreach and link building support useful assets where they fit the audience. Editorial briefs, product review and publishing ownership help the program grow without creating overlapping pages or conflicting claims.
The output is a prioritized site and content plan, with technical dependencies and responsibility for delivery.
Explore our SaaS SEO servicesTalk about B2B SaaS growthWe scope services around the buying or activation issue. The proposal lists assets, review owners, channel responsibilities, reporting measures and what the client team must supply; a broad menu is not the deliverable.
Use customer interviews, win/loss patterns and product value to choose the first segment, buying trigger and differentiated message. Document what the product can substantiate and the decision the campaign should prompt.
What we produce: An ICP and buyer-role brief, messaging hierarchy, offer options and a prioritized GTM channel test plan.
Explore GTM StrategyPrioritize commercial category, alternative, comparison, integration and use-case searches. Improve pages that already have traction before creating parallel URLs. Review technical barriers and connect relevant pages to the demo or trial action.
What we produce: A prioritized search plan, keyword-to-page map, page recommendations and the content or technical work selected in scope. AI-search visibility is reviewed where observable evidence is available.
Explore SEO & AI SearchInterview product experts and customers to create evaluation pages, comparison guides, customer stories and sales-enablement content. Each asset serves a stage in the SaaS purchase, from problem awareness to implementation questions.
What we produce: A content plan, editorial briefs and selected assets such as use-case pages, articles, comparisons, customer stories and email copy.
Explore SaaS content marketingBuild Google Ads and LinkedIn Ads around buyer intent; use Meta where the audience and offer support it. Match ad message, landing page and demo or trial conversion, then test lead quality and funnel drop-off rather than relying only on cost per click.
What we produce: A campaign structure, selected ads and landing-page work, testing priorities and performance reviews. Media spend is kept separate from our work.
Explore Paid AcquisitionGive your company and founder a useful point of view, grounded in product expertise and the questions buyers ask.
What we produce: Content themes, a publishing plan and selected posts, with a review process for factual accuracy and a recognizable voice.
Explore Social & Founder MarketingMap demo follow-up, free-trial onboarding, activation prompts and re-engagement to a defined behavior or unanswered question. Coordinate messaging with product and customer success teams; retention and expansion programs are included only when agreed and reliable customer data exists.
What we produce: An audience and message map, selected email sequences and a performance review plan. Data requirements and technical implementation are specified in scope.
Explore Lifecycle & EmailExplore all marketing servicesLooking at qualification and pipeline? See our approach to demand generation for SaaS and technologyWe review product walkthroughs, the buyer and available search, campaign, CRM or product data. The first work plan identifies the growth constraint, specific pages or campaigns, internal dependencies and the next measurable decision.
We turn the plan into the selected pages, content or campaigns. Your team provides product expertise, evidence and access. The work plan names who reviews, approves, publishes and implements each item.
We review what shipped, what the available data shows and what needs to change. The next action might be a page revision, a different audience test or a change in campaign investment. You can see the decision, its reason and who owns it.
For sales-led SaaS, we review lead acceptance, qualified demos and pipeline where CRM definitions are reliable. For product-led SaaS, we separate signup quality, first-value activation and trial-to-paid progression. Retention and expansion require product and customer-success data; results are reported without treating correlation as proven attribution.
SaaS is our core specialization. We also support B2B technology companies with complex products and buying decisions. The exact scope depends on your audience, product and the supporting evidence available.
Yes. We can lead selected work or support your team with planning and execution. We agree who owns strategy, approvals, publishing and technical implementation, so your team knows where Stratigia fits and what input is needed.
Yes. Start with a focused service when the priority is clear. We check the dependencies first: for example, search work may need a clearer product page, and content may need stronger positioning or customer evidence. Those requirements are reflected in the scope.
Through product walkthroughs, documentation, customer questions and conversations with your subject experts.
We turn those inputs into content your buyers can understand. Your team reviews claims about features, integrations, security and implementation before publication.
A product walkthrough, your target customers and commercial goals, and access to Search Console, analytics and any advertising or CRM reports relevant to the agreed work. During delivery, we need a product contact for reviews and someone who can approve and publish changes.
We set delivery milestones and performance checkpoints after reviewing your starting point, channel choices and buying cycle. Early work may test a message or improve an existing page; customer and revenue outcomes need more time and evidence. We agree what progress should look like before execution starts.
Tell us your product, buyer, sales motion and current sticking point. We will discuss whether the first scope should fix positioning, search pages, a demo or trial funnel, or lifecycle follow-up, and what data would show progress.
Talk about B2B SaaS growth