Strategy, execution and ongoing marketing management for SaaS companies
Give the right buyers a clear reason to choose your SaaS.
Get strategy, execution and ongoing marketing management from one SaaS-focused partner. Stratigia connects positioning, content, search, paid acquisition, social and lifecycle marketing around how your software is evaluated and bought.
We help founders and growth teams close the gaps that hold acquisition back:
Build a program with a clear audience, useful deliverables and a defined next step toward demos, trials or sales conversations.
UpViral wanted to acquire users for its referral-marketing software through Facebook Ads. Stratigia built cold, mid-funnel and retargeting campaigns, tested creative and built campaign landing pages that carried the ad message through to the trial.
Landing-page conversion rate rose from 8% to 18% over three months.
ShareVault needed more value from its existing product, solution and industry pages. Stratigia audited and improved those pages for the enterprise virtual data room provider, without adding new content, to increase relevant organic traffic and engagement with its commercial pages.
Connectio’s software serves Facebook advertisers, but its acquisition relied heavily on affiliate partners. Stratigia developed eight audience-focused articles to start a content channel, built around the questions of people with a practical reason to use the product.
These published case studies describe past engagements. The UpViral figure is the result reported in that case for the period it states. Scope and results vary by product, audience and program.
The person researching your software may use it, recommend it or approve the budget. Each needs a different reason to move forward. We build the message and content around those decisions, using product knowledge, customer questions and available performance data.
Give a potential champion the material to make the case internally: use-case pages, customer proof, comparisons and answers about implementation, integrations or security. Product experts review factual claims. Campaigns lead to a relevant sales conversation, with agreed criteria for a useful inquiry.
Explain what someone can achieve with the product before asking them to sign up. Connect educational content, signup pages and lifecycle messages to the next useful action. For a mixed model, make the self-service and sales-assisted routes clear. Signup quality and activation are assessed with your product team and the data available.
When a business buys your platform and its customers experience the service, the two audiences need different explanations. The business buyer needs a commercial case. The end user needs to understand the value and how to use the service.
For example, a platform sold to service providers may need a page explaining its business use case and separate content showing the experience their customers receive. We map the audience, message and next action for each. Your scope specifies whether the work supports business acquisition, end-user adoption or both, with separate measures for those goals.
Selling to larger buying committees? See our enterprise software marketing approach
When positioning is changing or acquisition depends on one source, focus the plan. Define the audience, sharpen the product explanation and choose a small set of channel tests. The first work gives you the pages, messages and measurement needed to learn which approach merits more investment.
When campaigns are active but progress is uneven, find where buyers lose the thread. Is the audience wrong? Does the landing page leave a buying question unanswered? Does the follow-up fit the inquiry? We turn that review into a ranked list of changes, with the work and owner clear for each priority.
When your product and target segments expand, the site needs to stay clear. We review existing pages before adding more: what to retain, improve or consolidate, and where features, integrations or new segments deserve distinct coverage.
SEO for SaaS scaleups brings technical priorities, internal linking and content expansion into that plan. Relevant outreach and link building support useful assets where they fit the audience. Editorial briefs, product review and publishing ownership help the program grow without creating overlapping pages or conflicting claims.
The output is a prioritized site and content plan, with technical dependencies and responsibility for delivery.
We select the capabilities around your priority. Before work starts, we define the deliverables, volume, implementation responsibilities and review process.
Set the audience, positioning and channel priorities around the product’s commercial value and buying model.
An audience and positioning brief, messaging priorities and a channel plan showing what to do first and why.
Connect relevant search questions to pages that explain your product and help buyers evaluate it. Identify technical barriers and content gaps that affect that work.
A prioritized search plan, keyword-to-page map, page recommendations and the content or technical work selected in scope. AI-search visibility is reviewed where observable evidence is available.
Turn product knowledge and customer questions into material that supports education, evaluation and sales conversations.
A content plan, editorial briefs and selected assets such as use-case pages, articles, comparisons, customer stories and email copy.
Bring the audience, offer, ad creative and landing page into one campaign plan across Google Ads, LinkedIn Ads and Meta. Test the message against the buying action relevant to your model.
A campaign structure, selected ads and landing-page work, testing priorities and performance reviews. Media spend is kept separate from our work.
Give your company and founder a useful point of view, grounded in product expertise and the questions buyers ask.
Content themes, a publishing plan and selected posts, with a review process for factual accuracy and a recognizable voice.
Keep the message relevant after an inquiry or signup. Use the person’s situation and available product information to define the next useful step.
An audience and message map, selected email sequences and a performance review plan. Data requirements and technical implementation are specified in scope.
We review your product, audience and current marketing, then agree the first priority. You get a clear rationale, the deliverables it needs and the measures that will inform the next decision.
We turn the plan into the selected pages, content or campaigns. Your team provides product expertise, evidence and access. The work plan names who reviews, approves, publishes and implements each item.
We review what shipped, what the available data shows and what needs to change. The next action might be a page revision, a different audience test or a change in campaign investment. You can see the decision, its reason and who owns it.
For sales-led SaaS, we review relevant inquiries and sales-accepted opportunities. For product-led SaaS, we examine signup quality and activation with your product team. Revenue and retention need shared sales, product and customer data. We agree the measures and reporting responsibilities with you at the start.
SaaS is our core specialization. We also work with other B2B technology companies whose products need careful explanation, including enterprise software, FinTech, cybersecurity, AgriTech, MarTech and HealthTech businesses.
Yes. We can lead selected work or support your team with planning and execution. We agree who owns strategy, approvals, publishing and technical implementation, so your team knows where Stratigia fits and what input is needed.
Yes. Start with a focused service when the priority is clear. We check the dependencies first: for example, search work may need a clearer product page, and content may need stronger positioning or customer evidence. Those requirements are reflected in the scope.
Through product walkthroughs, documentation, customer questions and conversations with your subject experts. We turn those inputs into content your buyers can understand. Your team reviews claims about features, integrations, security and implementation before publication.
A product walkthrough, your target customers and commercial goals, and access to Search Console, analytics and any advertising or CRM reports relevant to the agreed work. During delivery, we need a product contact for reviews and someone who can approve and publish changes.
We set delivery milestones and performance checkpoints after reviewing your starting point, channel choices and buying cycle. Early work may test a message or improve an existing page; customer and revenue outcomes need more time and evidence. We agree what progress should look like before execution starts.
Bring your product, target buyer and the marketing problem you need to solve. We’ll discuss the first priority, the work it requires and how Stratigia could plan, execute and manage it with your team.
