Client:
Connectio
Engagement:
Paid Social Advertising – Facebook & Instagram
Duration:
Ongoing (Across Product Launches)
Industry:
SaaS – Facebook Advertising Tools
Objective
To drive predictable, scalable growth across Connectio’s suite of products (ConnectLeads, ConnectRetarget, ConnectAudience, and more) using performance-based Facebook ad campaigns. The goal was to launch each product with high-impact creatives, optimized funnels, and full-funnel retargeting to maximize ROI.
Our Approach
✅ Full-Funnel Facebook Ad Strategy
- Created unique campaigns for cold, warm, and hot audience segments
- Cold audiences: Lookalikes, interest-based targeting (marketers, eCom, SaaS users)
- Warm audiences: Website visitors, video viewers, and ad engagers
- Hot audiences: Past users, webinar attendees, affiliate lists
✅ High-Converting Creatives
- Developed multiple creative formats: videos, testimonials, UGC, carousel walkthroughs
- A/B tested ad copy, hooks, offers, and CTAs weekly for each product
✅ Custom Landing Pages + UTM Tracking
- Built funnel-specific landing pages for each campaign with tracked URLs
- Aligned pages with ad messaging and funnel stage intent
✅ Retargeting & Nurture Loops
- Retargeted ad viewers with testimonials, feature highlights, and deadline offers
- Used dynamic product ads for personalized targeting at scale
✅ Data-Driven Optimization
- Monitored ROAS, CPC, CTR, and conversion rates daily
- Scaled winning campaigns and sunset low-performers to optimize budget allocation
Results
| Metric | Outcome |
| Avg. Monthly Ad Spend | $8K–$20K across product launches |
| Paid Trial Signups | 2,500–4,000 monthly |
| ROAS (Return on Ad Spend) | 4x–6x across top campaigns |
| Cost Per Lead (CPL) | Reduced by 45% within 60 days |
| Facebook Ads Conversion Rate | 18–25% on optimized funnels |
Strategic Impact
Stratigia helped Connectio turn paid social into a scalable customer acquisition channel. Our data-driven approach, combined with product-specific funnels and high-converting creatives, delivered strong ROAS and created predictable growth across multiple tools in the Connectio suite.
“We didn’t just run Facebook Ads—we turned paid traffic into a sustainable revenue channel for multiple products.”
