Client:
Week Plan
Engagement:
Full-Stack Growth Hacking & Funnel Optimization
Duration:
24 Months
Industry:
SaaS – Productivity & Time Management
Objective
Week Plan wanted to move beyond steady growth into exponential scale. Our goal was to turn every user interaction into a self-reinforcing growth loop—leveraging virality, content distribution, referral channels, behavioral email sequences, and automation to scale user acquisition while reducing CAC.
Stratigia stepped in to engineer a growth system rooted in product psychology, lifecycle marketing, and network amplification.
Our Growth Hacking Framework
✅ Viral Content + Product-Led SEO
- Created evergreen blog content mapped to search intent (e.g., weekly planning templates, productivity hacks)
- Embedded in-product links and content CTAs to boost virality and search equity
Organic blog traffic tripled in under a year, generating compounding leads
✅ Launch + Evergreen Email Loops
- Automated onboarding series tied to user behavior (e.g., incomplete tasks, goals not set)
- Introduced upsell offers, success nudges, and personal productivity stats to increase activation
Open rates consistently above 45%; boosted trial-to-paid by 35%
✅ Referral & Community-Driven Sharing
- Incentivized sharing via in-app prompts and unique invite URLs
- Engaged early adopters on Quora, Reddit, and Facebook Groups to drive UGC-based traffic
Referrals accounted for 1 in 5 new signups at peak growth period
✅ Conversion Experiments + Retargeting Funnels
- Deployed A/B tests across pricing, feature gating, and copywriting
- Ran Facebook retargeting campaigns using testimonials, time-limited offers, and checklist-driven CTAs
Reduced CPL by 40%, increased paid signups from retargeting by 2.3x
✅ Leverage-Driven Link Building
- Acquired links from Forbes, ArtofManliness, and MakeUseOf by pitching viral use cases + productivity trends
- Tied PR efforts to high-converting landing pages and lead magnets
70+ authoritative links earned organically; referral traffic converted at 3x average
✅ Software Directories & Influencer Outreach
- Created optimized profiles on Product Hunt, G2, Capterra, AlternativeTo, and others
- Secured endorsements and reviews from niche influencers and bloggers
Results
Metric | Outcome |
Total Active Users | 100,000+ in under 2 years |
Referral Signups | 20% of new users from viral sharing |
Email Automation Conversion Rate | 35%+ lift in trial-to-paid conversions |
High-Authority Links Acquired | 70+ from top-tier domains |
Paid Ads to Retargeted Traffic | 4.2x ROAS |
Strategic Impact
Week Plan’s explosive growth was engineered—not accidental. By embedding viral mechanisms into content, leveraging automation across email and paid funnels, and aligning community with conversion, Stratigia helped Week Plan turn its productivity app into a self-scaling SaaS engine.
“Growth wasn’t just a result—it was architected across every touchpoint of the product.”
