Client:
UpViral
Engagement:
Content Strategy & Creation
Duration:
9 Months
Industry:
SaaS – Viral Referral Marketing
Objective
With an already strong product and active user base, UpViral needed to amplify its industry presence and increase top-of-funnel visibility. The goal was to position UpViral as a thought leader in viral marketing and referral-based lead generation, using valuable, evergreen content to build authority, earn backlinks, and drive sustainable organic growth.
Stratigia was engaged to architect and execute a comprehensive content marketing strategy that would engage ideal customers at every stage of the funnel—while aligning with ongoing SEO, social, and product-led growth efforts.
Our Approach
✅ Content Calendar & Funnel Mapping
We built a content calendar aligned with high-impact topics across the customer journey:
- Top-of-Funnel (TOFU): Listicles, viral campaign ideas, “how to grow your email list” guides
- Middle-of-Funnel (MOFU): Product comparisons (e.g., “UpViral vs Gleam”), referral marketing strategies
- Bottom-of-Funnel (BOFU): Use cases, success stories, feature breakdowns
Content types included:
- 30+ long-form blog posts
- 5 downloadable lead magnets (eBooks, checklists)
- 3 customer case studies
- Email marketing swipe files
✅ Guest Posting & Outreach
We published high-quality guest posts on well-known marketing publications such as:
- HubSpot community blogs
- GrowthHackers
- SaaS-focused newsletters
These helped build backlinks, drive referral traffic, and boost domain authority.
✅ Visual & Interactive Content
We supplemented written content with rich media to improve shareability and engagement:
- Designed viral campaign templates as gated assets
- Created infographics summarizing key viral growth strategies
- Launched explainer videos and walkthroughs for social and onboarding
✅ User-Generated Content & Success Stories
We collected and showcased user success stories from real campaigns that generated hundreds or thousands of leads:
- Developed a “Campaign Spotlight” blog series
- Turned standout results into testimonials and short-form social video content
- Used case studies in email campaigns and sales enablement
Results
Metric | Outcome |
Thought Leadership & Engagement | 2x increase in time on site for blog visitors |
Earned Backlinks | 100+ natural backlinks from shares and features |
Content-Driven Lead Gen | 30% of all new leads attributed to blog/SEO content |
Organic Reach Expansion | 60% increase in non-branded search traffic |
Blog Conversion Funnel | 22% increase in blog-to-trial funnel conversion |
Strategic Impact
UpViral transitioned from product-focused messaging to authority-based content marketing—helping them win attention not just through paid acquisition, but by earning trust through education.
With highly shareable, search-optimized content, we helped build a library of assets that continue to perform—fueling SEO, email campaigns, product launches, and affiliate promotions alike.
From blog posts to guest columns to viral campaign walkthroughs, content became one of UpViral’s most reliable sources of organic growth.
