Content Marketing Case Study: Building Authority Across Connectio’s Product Suite

Objective

To position Connectio and its tools—ConnectLeads, ConnectRetarget, ConnectAudience, and others—as go-to solutions in the Facebook marketing automation space by developing a content engine that attracts organic traffic, drives engagement, and supports product conversion.

Our Approach

✅ Funnel-Aligned Content Calendar

• Built a strategy spanning TOFU, MOFU, and BOFU content
• Weekly blog posts on topics such as Facebook Lead Ads, retargeting automation, audience segmentation, and optimization hacks
• Created lead magnets, long-form guides, and comparison articles (e.g., “ConnectRetarget vs. Pixel Tools”)

✅ Product Education Content

• Produced tutorials, onboarding walkthroughs, and step-by-step campaign use cases for each product
• Turned top support questions into evergreen articles that supported both SEO and customer success

✅ Conversion-Optimized Blog Layouts

• Designed templates with integrated CTAs, in-line opt-ins, and visual hierarchies to guide readers into trial flows
• Added custom illustrations and UI snippets to enhance comprehension and brand alignment

✅ UGC & Customer Story Integration

• Highlighted real campaign results from users across eCommerce, agencies, and consultants
• Used screenshots and testimonials inside blog content and downloadable guides

✅ Content Distribution

• Shared blog posts through newsletters, social channels, Facebook groups, and affiliate networks
• Cross-promoted new content with email nurturing campaigns and webinar follow-ups

Results

Strategic Impact

By producing actionable, SEO-optimized, and product-led content, Stratigia helped Connectio create a knowledge ecosystem that worked for both acquisition and retention. Blog posts not only attracted new users but also educated them, accelerated onboarding, and improved feature adoption.

“Content wasn’t just a traffic source—it became part of the product experience.”