SaaS Content Marketing Strategist
vs Stratigia Build Content
That Drives Trials and Revenue

Freelance SaaS content strategists often create disconnected content pieces. Stratigia builds full content systems tied directly to growing trial signups, reducing CAC, and expanding your MRR. Our specialized team creates blogs, landing pages, onboarding flows, and case studies that freelancers can’t deliver at scale, giving your SaaS brand a predictable growth engine.

 

These SaaS Brands Swapped Freelancers for Stratigia and Saw Double-Digit MRR Lifts Within 90 Days

Watch Your SaaS Perform with Our Content Plans

Partner with a full-stack team, not just a solo content strategist, to produce high-quality content that speaks to your target audience, maps the customer journey, and fuels trial signups. Whether you need blog posts, social media posts, or video walkthroughs, we deliver valuable content that powers your sales funnel and aligns with your business objectives.

Content Strategy

At Stratigia, we develop a personalized content strategy for your SaaS business, ensuring it aligns with your business goals, whether it’s brand awareness, lead generation, or enhancing content engagement. We map TOFU-MOFU-BOFU gaps, then plan assets that move prospects from free-trial to paid in <90 days. A content marketing strategist for SaaS may not provide the same level of depth and structure, often offering a generalized approach that may not fully align with your business objectives or SaaS needs.

Content Planning

We go beyond basic content planning by conducting thorough analysis for keyword gaps, blog idea generation, and suggesting new landing pages designed to target relevant keywords and capture valuable traffic. Our goal is to create an effective content calendar that owns intent-driven keywords and cuts cost-per-signup by 30%. In contrast, a solo strategist might lack the tools and bandwidth to keep up with dynamic keyword trends and multiple types of content, like video walkthroughs, explainer videos, or blogs for guest posts, that your sales team actually needs to move leads.

Old Content Optimization

Stratigia improves your existing content by refining it with updated, trending keywords and improving its readability to meet search engine optimization standards. This process re-optimizes posts to hit page one for high-intent queries and lift demo bookings. Solo strategists may only provide surface-level updates due to limited resources and time, which might not be sufficient to maximize the potential of your content assets or fix high bounce rates.

Guest Posting/Product Link Inclusion

Our team focuses on securing blogs for guest posts and product mentions across industry-relevant platforms to enhance your content’s visibility and drive organic search traffic. This includes effective product link inclusion as part of our content distribution strategy, allowing for greater reach and credibility. A solo strategist may not have the necessary network or reach, limiting the ability to gain high-value backlinks.

Ongoing Content Optimization

Our team continually optimizes content based on performance results, ensuring that your content strategies evolve as needed. We track metrics such as traffic, engagement, and conversion rates, making data-driven, actionable insights every 2–3 months to refine your plan. A content marketing strategist may lack the Google Analytics expertise or bandwidth to monitor evolving user behavior, track content quality, or adjust based on key performance indicators.

Content Auditing

Stratigia conducts a comprehensive SWOT analysis of your existing content, pinpointing strengths, weaknesses, and opportunities to align it with your SEO strategies and content goals. We evaluate your content workflows, pillar content, and even broad vs. niche keyword usage to improve every content type across your funnel, from awareness to conversion funnels.

Content Creation

Our content marketers work closely with your team to produce blog posts, social media posts, landing pages, emails, and onboarding materials. Every piece of content is optimized for high-quality content, content engagement, and aligned with the awareness-to-conversion path. A solo strategist for SaaS may lack the structure to build out this volume or depth of content consistently.

Why Teaming Up with an Agency Outperforms Solo Strategist Solutions

STEP 1: Initial Inquiry and Connection


We start by thoroughly understanding your SaaS product, identifying your target audience, evaluating your current content, and aligning with your business goals. This first step ensures we are all on the same page.
onboarding

STEP 2: In-Depth Strategy Session


Our team will have a session with you to understand your niche, target audience, competitors, and business goals. This helps us create an effective content plan, increase the trial-start rate, and activation percentage.

STEP 3: Strategy Development and Customization


We use insights from the session to design effective content strategies and a structured content workflow that aligns with your funnel. This includes planning a mix of blog posts, landing pages, and content assets for every stage, from awareness to conversion.
strategy Implementation

STEP 4: Content Creation and Execution


We manage your full plan from start to finish, creating blogs, onboarding emails, social content, and even email newsletters or onboarding videos. Our focus is on publishing high-quality content that educates, solves customer pain, and helps your audience experience the benefits in action. We also embed trust-building elements to support community building across your channels.

STEP 5: Ongoing Optimization and Analysis


After publishing, we continuously monitor key performance indicators like BoFu keyword lift, signup velocity, trial-to-paid upgrades, and ARR. We provide actionable insights on improving both content quality and conversion rates, making sure your content marketing efforts evolve alongside platform changes and user behavior.
optimization
strategy adjustment

STEP 6: Regular Review and Adjustments


Unlike solo strategists, we revisit KPIs monthly and pivot based on ARR trends. We believe in open communication and will ask for your feedback regularly to make changes to the content plan based on performance data.

Ready for a SaaS Content Marketing Strategist Team That Scales MRR?

Why Choose Stratigia?

Feature Stratigia Solo SaaS Strategist Other Agencies
Buyer Journey Mapping (TOFU to BOFU)
✅
❌
✅
BoFu Content Designed to Drive Trials
✅
✅
✅
Activation Optimization Planning
✅
✅
❌
Full Multi-Channel Content Creation
✅
❌
✅
SaaS KPI-Based Strategy Adjustments
✅
❌
❌

Our B2B SaaS Content Marketing

testimonial
Saber Zaheer CEO

Abbas works with a high level of enthusiasm, honesty, and professionalism. I have no hesitation in recommending Abbas for future work specifically related to Marketing, Social Media, and SEO.

testimonial
Bre Wallace CEO

Abbas did an exceptional job in developing a strategy for my pre-marketing strategy. He was a pleasure to work and was well prepared to handle any challenge. I will definitely use him for all my marketing needs and recommend him for anyone looking to make positive impact on their business.

testimonial
Matthew Hellier CEO

Abbas worked independently to achieve long term goals. He was able to plan and schedule his own activities and complete them to a high standard. I would use Abbas again in the future.

testimonial
Mark Cowtan CEO

Stratigia did everything they said they would do, and on time. Overall they provided perfectly satisfactory work on par with other SEO experts. We had to reduce the scope and end the project early due to lack of time on our end and inability to follow through on the tasks that fell on us. Abbas was a great help on this project, uncovering a lot of really useful market data and competitive insights. Will certainly hire again.

testimonial-stratigia-5
Faisal Islam CEO

Stratigia is a pleasure to work with. They are very knowledgeable and deliver top quality work when it comes to SEO. In a very competitive niche, they have helped our company increase ranking/traffic on important keywords and increased our signups significantly. Highly recommended.

testimonial
Romain Brabant CEO

Abbas Sarfraz from Stratigia is a very honest, smart, and efficient marketer. I’m glad we had him on our side during the pre-launch phase of our SaaS MVP to get early prospective users to interview while staying frugal. Also, he was very understanding to delay our campaign when necessary. I will definitively work with him again.

testimonial
Rishabh Tayal CEO

Great communication and skills. Thoroughly researched and gave feedback on the product. Has knowledge about the platform. Shows interests and promise.

testimonial
Wilco de Kreij CEO

We continue to work with Abbas for Connectio & UpViral Marketing. Thank you for all your efforts

BURNING

BURNING

BURNING

QUESTIONS?

QUESTIONS?

QUESTIONS?

DIDN’T ANSWER YOUR QUESTION?

A SaaS Content Marketing Strategist builds and manages full-funnel content that grows your free trial signups, customer activation, and recurring revenue. They plan, create, and optimize blogs, landing pages, case studies, and nurture sequences aligned with SaaS buyer journeys.
Solo strategists often focus on content volume. Stratigia focuses on outcomes: trial conversions, CAC reduction, and MRR growth. You get a full pod of SEO, copywriting, and analytics experts—not just one person wearing every hat.
We align every asset with your SaaS funnel—from awareness to conversion—and track KPIs like demo CTR, trial starts, and ARR impact. Instead of chasing traffic, we build content engines that move real users through your pipeline.
We create trial-focused blog posts, demo-triggering landing pages, feature pages, onboarding emails, comparison pages, and case studies—all crafted to boost signups, activation, and expansion.  
Through BoFu keyword research, SEO optimization, and smart distribution across social, email, and partnerships. Every piece is mapped to a conversion goal, not just "views."
We measure BoFu keyword rankings, free trial signups, demo requests, trial-to-paid upgrades, and ARR influenced, not just traffic or impressions.
Absolutely. We integrate with your team, collaborate on ICPs, messaging, and sales enablement priorities, and provide shared dashboards for reporting.
Content assets start going live within 2–3 weeks of kickoff. Early SaaS KPIs (trial form fills, demo requests) typically show measurable growth by months 2–3.  
We’re built exclusively for SaaS growth. That means every asset ties back to the funnel, buyer journey stages, and SaaS financial metrics, not vanity content or random topics.
Simple. Book a free intro call, tell us your SaaS growth goals, and we’ll show you 3–5 immediate, quick-win content ideas for your funnel.

Book a Free 30-Min Audit—Get 3 BoFu Wins You Can Publish Next Week.

Looking to get your brand out there and improve your content marketing game? Look no further and contact us. We believe in targeted content because it drives conversion.

Scroll to Top