How It Grows Your Merchant Install Base & MRR
At Stratigia, we blend content marketing, social-media marketing, account-based marketing campaigns, and email marketing into a potent app marketing tactic that turns a batch of keywords into a steady stream of online merchants, all while your promotional video grabs attention in app listings and app store Ads placements.
Shopify App Store Optimization (ASO)
Re-engineers titles, tags, screenshots, and shoppable videos so Shopify merchants discover and install your app first, raising organic install velocity and listing traffic from organic app listings
Lifecycle Email & SMS Campaigns
Automated welcome flows, usage tips, monthly upgrade nudges, review-notification emails, and banner-image requirements reminders. They activate merchants faster, cut churn, and lift Merchant Lifetime Value (MLTV).
Onboarding & Conversion Optimization
Streamlines setup wizards, pricing pages, pricing options, and tier-upgrade prompts. Faster time-to-first-value for merchants means a higher conversion rate from install → active → paid.
Merchant Review & Social-Proof Engine
Systematically gathers five-star reviews from satisfied merchants, showcases video testimonials and answers merchant Q&A during each review stage of the review process.
Add-On & Tiered Pricing Architecture
Builds product bundles, feature gates, and automatic discounts that upsell free-plan merchants into paid tiers, giving them unlimited users on higher plans.
Advanced Analytics & Behavior Insights
Set up advanced analytics tools, and behavior analysis dashboards that track pixel tracking, link tracking, shipment-tracking and shipping-tracking hooks for actionable recommendations.
API, Carrier & ERP Integrations
One-click integrations that extend your app’s feature set for global merchants (automatic unit conversion that meets strict app-store requirements and legal requirements worldwide) while keeping the merchant experience friction-free.
Content & Resource Hub
How-to articles that use simple language (and optional technical language) to solve every merchant's pain issue and common queries of users.
Our 5-Step Merchant-Growth Process for Shopify Apps
Our systematic approach is designed to enhance your Shopify App’s visibility and performance. Each step is customized to meet the unique set of challenges of your business, ensuring you attract more traffic and high conversion rates effectively & overcome all such challenges.
STEP 1: KPI Audit
We connect to your App Store console, usage analytics, and support inbox to benchmark merchant-centric KPIs, active installs, day-7 activation rate, MLTV: CAC, and churn. This forensic snapshot pinpoints where merchants stall in onboarding or drop subscription, and traces conversations with merchants to identify every merchant pain issue.
Step 2: Growth Blueprint & Custom Landing Builds
Next, we translate the audit into a 90-day growth blueprint. We create a keyword strategy that begins with batch-of-keywords selection and ends with a growth hack at the conversion stage, custom landing pages that speak their language, and segmented lifecycle campaigns that shepherd them from free to paid.
STEP 3: Implementation & Automation
Our team ships refined App Store creatives, shoppable demo videos, and “quick-start” guides. In parallel, we trigger welcome emails, in-dashboard checklists, and upgrade nudges, so every merchant reaches first value before they think of uninstalling.
STEP 4: Optimization Sprints
Every fortnight, we A/B-test slide-out upgrade banners and urgency timers. Behavior-analysis tools are used to pinpoint which advanced features generate the highest ROAS and tweaks raise merchant activation. Broken links, code conflicts, and boilerplate slowdowns are fixed before they spike churn or hurt search rankings.
STEP 5: Scale & Monthly Review
Each month, you get a live dashboard showing install growth, MLTV: CAC, net revenue retention, and review velocity. We agree on the next sprint, maybe a new integration, maybe a tiered-pricing experiment, so momentum compounds quarter after quarter.
Results: More Installs, More Paying Merchants, Higher App MRR
Why Us?
| Capability that Matters to Shopify App Owners | Stratigia | In-House | Other Agencies |
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Merchant-First App-Store Listing & Optimization
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Lifecycle Email; SMS & Account-based Marketing
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In-Dashboard CRO & Growth-hack Social Media Posts
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Advanced Analytics Tools: MLTV; CAC; churn; ROAS dashboards with no usage limits
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API / Carrier / ERP Integrations
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Dedicated Shopify-App Growth Engineers (no “one-size-fits-all” e-commerce playbook)
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Monthly Reviews on eCommerce Marketing Strategies & Marketing Forefronts
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Affordable Scaling Options
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Our Successful Shopify Apps Transformation
Stratigia did everything they said they would do, and on time. Overall they provided perfectly satisfactory work on par with other SEO experts. We had to reduce the scope and end the project early due to lack of time on our end and inability to follow through on the tasks that fell on us. Abbas was a great help on this project, uncovering a lot of really useful market data and competitive insights. Will certainly hire again.
Abbas Sarfraz from Stratigia is a very honest, smart, and efficient marketer. I’m glad we had him on our side during the pre-launch phase of our SaaS MVP to get early prospective users to interview while staying frugal. Also, he was very understanding to delay our campaign when necessary. I will definitively work with him again.
Most apps register a lift in paid merchant conversions within 4–6 weeks as revamped listings attract higher-intent merchants and onboarding emails guide them to first value.
Absolutely. We design email, SMS, and in-dashboard prompts so merchants receive timely guidance wherever they work, boosting activation and upsell rates.
Tools offer basic features; Stratigia layers strategy, advanced marketing features, and ongoing CRO so you achieve a balanced stack, no code conflicts, no boilerplate fixes.
No. We work in Shopify Development Stores, stage every change, test against 12-month chat history and Google Search Console data, and monitor for broken links before pushing live.
Dashboards show ROAS, LTV: CAC, repeat purchase rate, conversion rate, email-generated revenue, and search engine rankings, plus qualified audience growth, listing traffic, and external audience reach via influencer marketing tactics, giving a 360° view of growth.
Absolutely. We offer a starter engagement focused on ASO and lifecycle email, perfect for apps under the 3,000-product limit that need quick wins without heavy spend.